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Digital photo albums, digital greeting cards, digital invitations, digital desk calendars... Recently, the first domestic Himalayas Digital Imaging Technology Co., Ltd. with independent intellectual property rights in China, the reporters are enthusiastically appreciating the company’s desire to meet the needs of the individual market in recent years. The development of a number of exquisite digital image new products, as if placed in a digital imaging world, is a brand-new era brought by digital printing.
Digital printing is an integrated technology developed on the basis of computer printing, which uses electronic text as a carrier to store text content in a computer and then transmits it to an output device through the network, thus realizing direct printing. Printing, electronics, computers, networks, communications and other multi-technology areas. Compared with traditional printing, digital printing saves two major programs: the short cycle and the flexibility. It can print on demand, and print one at a time. The content can be updated and saved at any time, and the data can be changed. At the same time, it also reduces the deficiencies of storage, transportation costs, and delays brought about by the “first printing and subsequent distribution†of traditional printing, improving economic benefits and a wide range of applications. Since digital printing generally prints less than 1,000 copies, it is small, fast, and readily available. It is customarily called "short-run printing."
Zhao Xiaolin, vice president of Himalayan Digital Imaging Technology Co., Ltd., said that digital printing is suitable for instant printing of small batches, and this market demand will grow at a high rate of over 10% in the next 10 years and will exceed 60% of all printing needs. The prospects are very broad. After nearly 5 years of development, digital printing in China has evolved from a single printing system to an open printing system and intelligent process management system for customers. It has become an information dissemination method and an information supply and storage. Transmitter.
Zhao said that satisfying the individual needs of users is the biggest feature of digital printing, and it is also the focus of Himalayan Digital Imaging Technology Co., Ltd. to carry out digital imaging and digital printing service business in recent years. In recent years, in addition to launching localized digital cameras, Himalayas has established a national chain of digital printing, digital express printing, digital product sales, and traditional image services in Shanghai, Wuhan, Shenzhen, and Beijing. Himalayas Digital Image Service Center established a “Himalaya Image Network†integrating online printing, online quick printing and online sales, and achieved a national chain network of digital printing, digital fast printing, and digital product sales. Complete interconnection with online networks. Himalayas has created a new networked digital service model that includes digital printing.
As it fills the gaps in the small batches and individuation requirements that can not be covered by traditional printing, the impact of traditional printing has come into being. At the same time, digital printing has subdivided the printing market and formed a difference from traditional printing. The emerging markets are complementary to the traditional printing market. Experts believe that digital printing and traditional printing will co-exist and complement each other for a considerable period of time in the future. Unless the costs and technical limitations are overcome, digital printing will not pose a complete threat to the traditional printing market in the short term.
With the increasingly widespread use of computer technology, digital technology and network technology, a new type of printing method featuring "anytime, variable, and variable data printing" - digital printing is becoming more and more active and the market is rapidly expanding. As the core of the traditional offset printing has formed a strong impact, a qualitative leap. The market shows that China's printing industry has entered the era of digital printing.