In 2013, China's furniture industry's export growth rate was only 6%, which is an extremely rare single digit growth in the past decade. From 2002 to 2012, China's furniture exports increased from 5.4 billion US dollars to 48.8 billion US dollars, with a compound annual growth rate of 25% (in 2009, affected by the international financial crisis, which was negative growth in the year). In 2013, China's furniture industry's export growth rate fell sharply. The year's exports were 51.8 billion US dollars, a year-on-year increase of only 6%. The export power of the furniture industry has been greatly weakened. So where is the future growth of China's furniture industry? What adjustments and changes should the industrial enterprises make? Export pull power is greatly weakened Over the past 20 years, China's furniture industry has developed at a high speed and its export scale has expanded. According to statistics, in 2006 China's furniture exports were 17.464 billion US dollars, surpassing Italy to become the world's largest furniture exporter. In that year, China's furniture production value accounted for about 24% of the global furniture production value, furniture exports accounted for about 22% of the global furniture export trade. Since 2006, China's furniture industry has become the world's largest furniture production, consumption and export for many years, and exported to more than 200 countries and regions, and developed countries in Europe and America are the main export areas. In 2013, the total amount of global furniture trade reached US$124 billion. In that year, China’s exports accounted for 42% of the global furniture trade. This shows that China's furniture has a high market share in the international market. For a long time, most of China's furniture export enterprises are mainly concentrated in the southeast coastal areas, and the industry is also concentrated in the Pearl River Delta, the Yangtze River Delta and the Bohai Rim. In 2013, Guangdong and Zhejiang continued to maintain the advantages of furniture export. The total export value of the two places accounted for 65% of the total export value of the national furniture industry. Guangdong won the title of “China Furniture to Guangdong†and “World Furniture Guangdongâ€. Reputation. Relevant experts pointed out that in the past 10 years, China's furniture exports mainly faced competition from developed countries and regions, relying on low-cost to win, and fighting for cost advantages. In the next 10 years, China's furniture enterprises will face double competition: in high-end products, competitors are traditional developed countries, competition means is no longer price competition, but product design, material research and development, brand competition, which is not dominant for Chinese enterprises. In the middle and low-end products, it faces competition from Southeast Asian countries such as Vietnam and Malaysia, where labor costs and material costs are lower. It can be said that China's furniture industry has been at a new development node, and the export power of the furniture industry has been greatly weakened. Domestic demand market potential to be tapped In 2013, China's furniture industry export growth rate was only 6%, down to single digits, which is rare for many years. The export situation this year is still not optimistic. According to the data of the General Administration of Customs, from January to February this year, China's furniture industry completed export value of 8.031 billion US dollars, down 10.80% year-on-year. Among them, the export value in February was 2.241 billion US dollars, a year-on-year decrease of 35.51%. In contrast, many insiders believe that the domestic furniture market will usher in a new decade of gold development. On the one hand, with the improvement of people's consumption power and the change of consumption concept, the expenditure on furniture consumption will continue to increase; on the other hand, as the level of urbanization continues to increase, more villages and towns will gradually become cities. It will also greatly increase the consumption of furniture. In this regard, the leading enterprises in the domestic furniture industry have been keenly judged. From the "first town of China's furniture exports" - Yuanzong Furniture in Dalingshan Town, Dongguan City, Guangdong Province, since 2003, it has increased domestic sales and dispersed business risks. At present, the proportion of domestic and foreign sales of Yuanzong furniture is about half. “Although the first- and second-tier urban furniture market is close to saturation, the county market has a lot of space. With the advancement of new urbanization, the furniture market in the third- and fourth-tier cities will usher in explosive growth. The domestic market has huge market space and sufficient capacity. To nurture and accommodate the furniture industry giants." Ren Zuohui, chairman of Yuanzong Furniture, judged. To this end, Yuanzong Furniture will add new product lines based on the existing high-end consumer groups, and serve the domestic and rural consumer groups in the third- and fourth-tier cities and rural urbanization in China, as well as the first home buyers. New brands and new products for the popular route. The launch of this new popular route furniture sub-brand will be combined with the existing six brands of Yuanzong’s existing Jazz Villa, Huangting Century, Edinburgh, Shang Yu, Kai Lafei and Yuanzong Redwood to form the integrity of Yuanzong Furniture. product line. Design brand short board needs to be filled At present, the total output value of China's furniture industry has exceeded one trillion yuan, second only to the consumer goods industry such as food, clothing and home appliances. But when it comes to high-end brands in the furniture industry, consumers are always thinking of Italian brands. Industry insiders bluntly, China's furniture manufacturing industry is coexisting with high output value and low added value. At present, most of the export products are produced through OEM, which means that very few of our own furniture brands are directly sold abroad. In recent years, with the changes in the RMB exchange rate and rising costs, China's furniture industry has entered a critical period of survival of the fittest. In this regard, Chen Baoguang, vice chairman of the China Furniture Association, put forward the concept of “perfect manufacturingâ€. He believes that the domestic furniture industry currently has the largest and complete industrial team and chain, the largest production capacity and output, the most complete product line, the most advanced production equipment, etc., fully equipped with some basic conditions for "perfect manufacturing" . Next, we must fill in the shortcomings that exist today and move toward the high end of the global industrial chain. Design is the first to bear the brunt. Most domestic furniture companies are similar in design and lack creativity. Although many Chinese designers have begun to carry out original designs, they are still in their infancy. Liu Wei, president of the China Interior Decoration Association, said that the furniture industry has begun to pay attention to product design, which is a general improvement in the industry. Previous companies are selling more products, but now they are looking for cooperation with designers to seek product innovation. Like the brand of Yuanzong Furniture, “Jazz Mountain Villa†has boldly launched a new style of leather and solid wood, and Wujinmu is the first in the industry. As soon as this unique furniture product was launched, it was sought after by middle and high-end consumer groups, attracting many furniture companies to follow suit. The brand is even shorter. China is a big country in furniture manufacturing, but there are still few brands that can compete with "foreign goods". Ren Zuohui has a deep understanding of this: “Dongguan is a major town for furniture production. When many companies around the company are satisfied with OEM production and earn processing fees, Yuanzong is determined to shape his brand image.†This is because building yourself The brand can not only win the trust of customers in quality, but also protect its own intellectual property rights. As we all know, furniture brands that are internationally acclaimed have high product added value and strong anti-risk ability. In Ren Zuihui's view, the domestic furniture industry has mastered the latest production technology, materials and processes at home and abroad. At present, the most lacking is the world-class furniture brand. "As long as you sink your heart to do product quality, be brave in innovation, and devote yourself to research in the fields of furniture machinery, materials, and crafts, and boldly research and development, it is possible to catch up with Italy and other furniture brands." Ren Zuohui is full of national brands that create China's furniture industry. confidence. Benefiting from the development opportunities of the next golden decade, the domestic furniture industry is expected to create a number of big brands and large enterprises. With the goal of precision, image internationalization, brand rejuvenation and terminal refinement, the domestic furniture industry is striving to make Chinese national furniture brands recognized and accepted by the world. The Harmony Terry Cloth Mattress Protector helps you to get the good night's rest that you need. It features a completely waterproof design and breathable fabric so you stay dryer while you sleep. Its hypoallergenic surface is smooth and retains the feel of your mattress for uninterrupted rest. It zips tight around the bed to help it stay firmly in place and to prevent dust mites and other bugs from getting inside. 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