Many people have failed online shopping experience, electricity suppliers mixed, shoddy, Internet craze later, the public's consumption concept has become more and more rational! Physical stores with its irreplaceable characteristics, due to the upgrading of business models and products and services to revitalize the new breakthrough will enable the physical retail usher in the era!

奥库 - OUTCOOL

"Real touch" entity model

After the Internet craze, the public found the physical store products priced reasonable, more secure quality. Related surveys show that consumers want to shop through the substantial increase in the proportion of consumers. Do physical stores, is to provide consumers with multiple sensory consumer experience, consumer service and strong and lasting brand relationship. Ninety percent of consumers will want to feel the texture of the material before trying to buy the product and try it on, and the store offers a place where consumers can make a series of products together to make a buying decision . It is also because of the irreplaceable characteristics of the store, the economic market ups and downs, the store has been able to survive.

奥库户外运动超市:未来实体店铺的经营解决之道

The upgrade to the consumer service experience will be a core of "consumer upgrades."

Since the 21st century, people's consumption concept has undergone a shift from "essential" consumption to "enjoyment" consumption. In this process of change of concept, we need to upgrade our consumption of products and services! No matter what kind of business model, winning key is nothing more than three points: products, services and experience.

Consumption concept of our consumers is more and more rational, from the blind pursuit of the brand or covet cheap, to pay attention to the double pursuit of quality and price. In the early days, Internet merchants caught the public's tendency to be easily attracted by low prices. However, in an age when the information is transparent, consumers are no longer pursuing low prices but their cost performance. What they need is the consumption of entities and the price of the Internet. In recent years, the huge transaction volume of e-commerce has been followed by a drop in profit margin year by year. The security of online transactions is a hidden danger.

In the physical store, to provide customers with professional and comprehensive advice; customers in the store's experience area for product experience, in the store's pleasant atmosphere to stimulate consumption. These are crucial to fostering customer loyalty and developing new customers.

However, in today's market segmentation, what industries are complying with the environmental policies and the needs of the general public?

奥库户外运动超市:未来实体店铺的经营解决之道

Outdoor sports industry usher in "a good era"

On May 5, 2016, the State Sports General Administration formally released the "Thirteenth Five-Year Plan for Sports Development". The plan states that by 2020, the total size of the sports industry in China will exceed 3 trillion yuan. Under the background of gradually adjusting the industrial structure of the sports industry and increasing public awareness of physical exercise, focusing on the mass sports product consumer market and enjoying the promulgation and implementation of favorable policies, the development of the sports industry will usher in a "good era ."
As an early development of outdoor sports, the industry has become a promising industry, but also be able to directly demonstrate the passion of the people involved in the industry. When outdoor sports become fashionable, hundreds of billions of consumer markets, will inevitably lead to investment boom. Found that business is the beginning of success, choose the right business model to comply with the development of the industry is the foundation of success.

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