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Xu Zheng, the founder of the outdoor planet, once worked in the media industry for many years. After graduating from opera, he has been an independent producer of Phoenix Satellite TV. In 2014, he left the industry he knew and founded the company, an outdoor planet that specializes in outdoor lifestyle and outdoor education. His entrepreneurship is like the feeling that people bring to the outdoors: Break their comfort zone and rush to nature to experience the thrill of adrenaline soaring.
Signed Bell survival training camp to create exclusive IP with Bay Ye
In the outdoor field, Bear Grylls is an iconic figure. His "Wilderness Survival" on the Discovery Channel premiere has almost become a textbook in this field. And his ability to combine outdoor and commercial is also unprecedented. In 2013, Bell used his experience during the service of British Special Forces and a large number of adventure materials to develop the Bell survival training camp and quickly detonated the outdoor circle in Europe and America. Two years later, Xu Zheng and his company's outdoor planet won the exclusive copyright of the Bell Survival Training Camp in Greater China and formally became Bell's Chinese partner.
Play cross-border outdoor
Xu Zheng, who was a TV student, deeply regarded the operation of the media. At the beginning of the establishment of the outdoor planet, he established a professional video team. Most of the members were born in CCTV. This team produced a large number of high-quality videos for long-term updates on outdoor planet's strategic partner, Iqiyi. At the same time, Xu Zheng is also deploying a large-scale outdoor reality show, which is expected to be broadcast on Star TV in 2017. The upcoming outdoor planet APP will provide a platform for senior outdoor gamers to communicate. This platform can also be used to purchase one-button courses for the Bell Survival Training Camp. In the future, it will also purchase e-commerce functions such as outdoor equipment and selected lines.
Create a unique business model
Since 2010, the scale of China’s outdoor activity market has continued to expand. In 2015, the size of China’s outdoor core markets was 19.62 billion yuan. It is expected that this number will exceed 20 billion by the end of 2016. The average growth rate of China’s outdoor core market is expected to be within the next three years. 15.0%. However, in the current outdoor market, most of them present a vertical distribution. There is no single unicorn enterprise yet. Such as Greenfield, 8264 and other old Internet forums. At the current stage, these forums are introducing users from the PC side to mobile terminals, but the core still revolves around the basic functions of the forum, namely online content sharing and offline outdoor activities. There is also a professional outdoor equipment company like Sanfu Outdoor, which also provides clubs for members to use. The core business of the outdoor planet is to start with Bell's exclusive IP, and to infiltrate the concept of outdoor life from Bell's survival training camp to its own network program, variety show and other reality shows. The user will eventually settle in the outdoor planet APP, leading more people to the outdoors and conveying this wonderful outdoor lifestyle. As CEO Xu Zheng said, what the outdoor planet wants to do is to help people recover the natural properties that have been squeezed.
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Outdoor Planet Signed Bell Living Training Camp Build Outdoor Flagship Brand Date: 2016-08-30 19:25