Thanks to Mr. Park for sharing, I believe everyone has their own gains. The next guest on the court is a heavyweight. As Mr. Fang Baoqing, deputy director of the ICD China Business Development Research Institute of Shanghai Jiaotong University, he will come to talk with us about the positioning and pattern of the future brand under the mind. I believe that all brands are very interested in this topic, let us look forward to Mr. Fang bring us dry goods on the brand business! From 1991, Mr. Fang Baoqing from Taiwan said that today he is telling the story. He came to China for 26 years and he has great feelings about the changes on the mainland. The more chain stores, but how to carry out strategic analysis, Mr. Fang thinks this is everyone's biggest weakness. Mr. Fang Baoqing, who is the business management consultant of Beijing Capital Airport's T3 terminal, is also a guidance consultant of Shanghai Disney. He has many experiences. I believe we will get a lot of benefits from him today. Consumption upgrade is the trend of the times. How to seize the opportunity? Ma Yun's term e-commerce will be eliminated, and one stone will evoke thousands of waves. We have to admit that we have entered a new stage: new retail, new manufacturing, new finance, new technologies, new resources... In the era of big data, the competition in this market will become larger and larger, and offline entities must continuously improve themselves in the face of cloud computing. In the future, consumers will not only choose from the price. Keywords: New Retail Thinking The operation channels are too monotonous. Standardization services do not reflect the characteristics of the products. To build a classic brand, a self-supporting platform that fully reflects the brand's charm will show vitality for a long time; the operating content needs to be broken; the technology utilization remains to be developed; and the membership management remains to be innovative. Keywords: consumer behavior trend The South Tianhong will not accept the water in the North, and the temperature difference between the South and the South in China will be large. It is not enough to consider the consumption factor if it wants to be a national market. Consumers will choose the most convenient, preferential and comfortable way to shop. There are 575 Starbucks in Shanghai. Not every one is the same. why? Mr. Fang Baoqing will answer below. Keywords: Retail 4.0 Hot topics such as Internet+O2O or 02M, e-commerce, announce the arrival of retail 4.0, that is, distribution retailers should integrate from virtual reality to multi-channel sales and service channels such as mobile devices, and provide innovative business models to win consumers. The favor. Changes have always existed, and now all the information is in our hands, go out to eat public reviews reviews word of mouth, go directly too, learning is a no return, we must go into the market to understand the market. Keywords: Marketing level Expand IT budgets to improve information management capabilities, informatize serialization of various data, increase new media's influence on marketing, and expand online word-of-mouth; increase cross-channel marketing capabilities; use data to grasp consumer characteristics, and abandon big data will lose. Keywords: Management level Change of marketing staff thinking, organization internal management update Keywords: Information breadth and depth The breadth and depth of information determines the soft power of service. The whole path is to constantly buy, understand, accumulate, analyze, satisfy and even create customer needs. Keywords: A, B, C Party A-developer (commercial circle positioning) decided to enter the new and old business districts, compound marketplaces, markets, property facilities, investment promotion and operating methods, and absorb consumer groups. Party B-retailer (site selection) enters commercial projects in addition to independent stores, co-exists with Party A, and satisfies the needs of major consumers, realizing the satisfaction of products, services, and the environment. Party C—Technology Service Provider (Ambient Technology) assists Party A and Party B in the demand for hard and soft technology, makes the best integration plan, enhances the technical support in the middle and later stages of the business, and contributes to experience marketing. Keywords: learning UNIQLO It's easy to sell goods, and inventory is low and it's really hard. Only with personal experience can we make better changes. Going to the countryside, three levels of inspections. The product itself does not speak, and front-line employees are important. From the beginning, the CEO of Taiwan Uniqlo Co., Ltd. Takahide Takeshi: Do not allow almost, do it to the extreme. Keywords: stop, see, listen You must use your own eyes to look at the expression on the customer's face, to see how they choose to buy goods, and to see if employees have a pleasant smile while working. Keywords: protagonist Uniqlo's design philosophy: clothes are accessories, talent is the protagonist. Keywords: chain management decision points Selecting power, commodity power, service power, store power, marketing power, sense of value Keywords: Shop-styledism to win the world 711 founder Suzuki Minwen believes that all the decisions made by the headquarters, the unified implementation of the branch, this era has passed. If the sales of a single product are different, the order of each shop should be different. Mr. Fang Baoqing's words impressed Xiao Bian: Products are tangible, services are intangible, and experience is unforgettable. Impossible is noting, everything is possible. Kitchen Fry Pan,Sus304 Stockpot,Sus304 Soup Stock Pot,Induction Sus304 Stockpot SUZHOU JIAYI KITCHENWARE TECHNOLOGY CO.,LTD , https://www.jiayi-kitchenwares.com