Today, the well-known e-commerce entrepreneurs standing on the countertop in China are all adventurers who are stalking and crossing the chasm. The e-commerce that fell in the middle of the road does not know how much. When the big environment is changing, they have made different decisions for ordinary people. Obviously they have seized the pulse of the times and mastered the rhythm of society. We simulate their entrepreneurial experience. Imagine that they are always concerned about the changes in the big environment, knowing that the changes in technology and society are in the same vein. In the speeches and writings of these entrepreneurs, we found that they all stood on the shoulders of giants – they did not invent the Internet, but they used the Internet to change the industry; they did not invent the mobile phone, but they took up the cheapness of the mobile network. . They have the ability to stand on the shoulders of giants and must understand the history, strengths and capabilities of the giants. That is knowledge. So, should the e-commerce course include the following: 1. History of human information technology reform Knowledge is transmitted through information, and the more improved human information technology is, the easier it is to acquire knowledge. We can use ancient Gutenberg printing operation after the engine coupled with the accumulation of human knowledge will accelerate the speed of information dissemination of history, to think about the relationship between today's information and knowledge. 2. Business innovation in the era of great navigation Humans combined with curiosity and business to continuously create social progress, the Europeans broke the superstition that "the other end of the ocean is the end of the world", extending business to India and the New World, bringing gold, tea and cotton back to Europe for new business. The new technology of navigation and the new logic of business contrast today, the technological innovation and business model brought by the Internet are endless. 3. Historical revelation of the industrial revolution During the first industrial revolution, human knowledge accumulated to a certain extent, and the use of energy was known. So various machines were invented to use energy to replace hand tools and form the industrial structure of the industry. Roads, railways and canals have also emerged because of the demand for transportation and the efficiency of machines. The convenience of transportation has further increased the speed of information transmission, and the accumulation of human knowledge has been systematic. In the 19th century, humans invented the method of invention and discovered the method of discovery. The progress of human industry and commerce is no longer coincident and accidental. 4. A brief history of technological development Technology is the source and result of innovation. How does the key basic knowledge pass through the efforts and inheritance of many giants? How do mechanics, electromagnetics and quantum mechanics construct human understanding of the universe? How does the accumulation of knowledge of the periodic table help humans apply electricity? Crystals, semiconductors, computers, personal computers, mobile phones to the mobile Internet, how knowledge-based applications of genes can help agriculture and medicine, and so on. Science and technology development dominates today's business model, and wants to stand on the shoulders of giants, at least to know how human knowledge is accumulated and accumulated, and how predecessors applied technology to create history. 5. Basic vocabulary of the Internet The proper nouns encapsulate specific concepts, and students can learn about e-commerce from examples of proper nouns. 6. History of e-commerce development at home and abroad Introducing the entrepreneurial stories of e-commerce and printed e-commerce at home and abroad, especially the history of Amazon's growth. From the development of the world's first successful e-commerce, we can learn not only how to use the current situation to create business opportunities, but also how many of them are created by Amazon. E-commerce business game rules, such as cloud computing, big data, resource outsourcing, and so on. 7. The relationship between big data and e-commerce and the relationship between the Internet of Things and big data 8. A brief history of media changes The Internet has changed the media, and the media has changed the way of marketing, further affecting the business of all walks of life. The rapid changes in the big environment have led to the rapid obsolescence of hard knowledge in the past. Hollywood film companies are more welcoming to those with mathematical expertise, rather than high-level students who are not in the drama department. The main condition for the chef to choose the chef is not necessarily cooking technology. It may also be the number of followers of the blog. Entrepreneurs of many domestic mobile phone brands, they can not understand the radio, telephone, computer language or manufacturing technology, but can not care about the rhythm of society, understand the pulse of the times. The environment is changing rapidly, and the courses in the first year of college students are outdated before they graduate. In addition to providing basic knowledge, schools should allow students to reach out to the actual operators in all walks of life, absorb information from different angles, filter the knowledge they want, and have their own views on the world. Maybe they can grasp the pulse of the times. Grasp the rhythm of society and better face the e-commerce era after graduation. The above content is selected from Keyin Media. Printing Manager , No. 8, 2016, more journal content, please pay attention to the journal channel
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