The first textile and apparel industry brand journey Xinshen linen fabric dream + out of China

Recently, the China National Textile and Apparel Council opened the first textile and apparel industry brand journey and exchanged ideas among brand cultivation demonstration enterprises. On May 15th, Director of China Textile Association Wang Guibao and other business leaders came to Xinshen Group and accompanied by Chairman Li Jianfeng to visit and exchange.

"National textile source, Wannian Yizu", linen textiles have been accompanied by the beginning of the birth of Chinese civilization. The long-standing culture of linen and the healthy nature of green nature give the new application confidence, carry forward the linen culture and promote the life of linen. It is the dream of Xinshen linen fabric + the mission of all the way. Since 2008, Xinshen Linen has created a linen culture system in the Chinese linen industry. The unremitting pursuit of the quality of excellent fabric products, the selection of high-quality pure natural fiber raw materials, the same reduction in pollution in the production process, the green natural, skin-friendly health characteristics to the extreme.

In ancient times, Chinese linens walked along the Silk Road into the Middle East, the Mediterranean, and Europe, becoming the most exquisite fabrics in the West. Today's Chinese linen, what kind of new look will go to the world? In 2011, Xinshen linen fabric dream + together with the top ten designer Sun Lin, with a strong and unique style of modern linen fashion, opened the right to speak Chinese linen in today's international fashion world. Four times a year landing in China International Fashion Week, Shanghai Fashion Week, it is predicted to release the trend of linen fabrics. On these fabrics, the typical oriental charm and Chinese elements are obvious, and the modern fashion aesthetics are improved and designed to define the modern Chinese linen fashion of “green comfort, blending Chinese and Western”.

The popularity of the whole linen lifestyle requires more people to work hard, and the new Shenlin is a dream platform. In 2015, Xinshen encouraged internal employees to innovate and start their own businesses, and recruited university talents and social entrepreneurs to become terminal brands. In 2016, the Xinshen Flax Culture Creative Experience Center was established. Large to curtains, sofas, bedding, tablecloths, small art, accessories, panoramic display of the lifestyle of linen products around the lifestyle of clothing, food and clothing. A maker looks at the daily growth of his own brand, saying: "Without the support of the new Shenlin, my dream will be at least 3-5 years."

2017, Xinshen linen fabric dream + re-emerge in cultural construction. The linen fabric library, designed custom fabrics for customers, online and offline data management, to clearly show the panoramic view of the fabric to each visitor. Xinshen Flaxu Village not only integrates innovative research and development, design customization and maker space functions of linen fabrics, but also inherits the linen culture and promotes the development of linen culture with the Zhenze culture tourism industry. Chairman Li Jianfeng said: "The Disney in the United States is a cultural ecosystem. It is not only a cable paradise, but also a cultural and creative products, theme hotels, online Disney cartoons, etc.. We hope to make a cultural ecosystem of Chinese hemp textiles. Go out of the unique Chinese posture."

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