In the chat with the fresh supermarket owner, I can always chat two words "members". The conclusion that Amazon’s unprofitable Amazon spent a lot of money on how to make money was also a “memberâ€. It is no exaggeration, whether there is a good membership management system is the decisive factor in the life of your store! There is a pain point, there is a solution, and how to solve the speed shop!
Flexible membership system
With its portable and low-cost features, micro-members have become the focus of many cash-selling software, and as a result, the focus on physical members has decreased. But in fact the physical membership card is still very important! For example, the elderly at home go to the supermarket to buy fruits and vegetables, complaining that they can't remember the mobile phone number and always feel that it is very common to hold the physical card mentality. Therefore, the supermarket cash register software that both physical cards and micro-members can achieve is still necessary!
The fast store has a complete and flexible membership system, which supports micro-members and supports the consumption of physical cards. Just take advantage of the physical card you gave, friends and family can buy and buy! Moreover, it is more convenient that the member recharge can also be completed directly online, and the member will no longer be troubled by the fact that the card has no money and cannot place an order to buy the goods. In addition, in terms of settlement, the fast store is supported by both the mobile phone and the physical card settlement. Don't worry if the member forgets to bring the card and can't pay. In addition, the fast store also supports the form of "gift card". To put it simply, if you are the boss of a company, you want to buy some fruit for the employees or customers to send warmth during the holiday season. You can get the card by using the "gift card" form without registering with your name!
Online and offline integration of members
If the offline members and online members of a supermarket store do not get through the consequences, it will be very serious. Losing the membership will also lose the member's secondary spending opportunities. By opening online micro-members, merchants can add a channel for drainage. For example, merchants can attract online customer groups through the public number or micro-mall, without being limited to one channel of offline members, the number of members will be greatly improved!
How to achieve the secondary consumption of members? Speed ​​shop has already helped you think about it, that is, through online and offline member association! Through linkage, members can be online and offline at the same level, and points can be superimposed. For example, online score 40, offline score 50, online (under the line) you can use 90 points! This has greatly stimulated the secondary consumption of members. At the same time, members can place orders online, and can choose to distribute or pick up the business. Members can intelligently drain online members to offline and promote secondary consumption of stores.
The most important thing is to realize the comprehensive coverage of the members in the marketing activities through the online and offline member linkage. The fast store support merchants push various marketing preparation activities through the WeChat channels frequently used by the members, and the merchants can realize the widening marketing without using other platforms or advertisements. However, it reduces marketing costs and ultimately increases store profits.
Diversified member marketing activities
In the marketing center of the fast store, you can set up various marketing activities by yourself. For example, common point redemption, limited time specials, new guest gifts can help you leave new and old customers in minutes! In addition, targeted events such as directional coupons and a price tag can help you accurately recall potential customers or give back to old customers. At the same time, the group activities in WeChat Mall can quickly obtain the rapid fission of the member groups through low cost. So the fast store supports so many marketing activities, are you still worried about the sales volume of the goods?
At present, large chain stores such as Baiguoyuan and Xianfeng are all focused on member management. Therefore, in order to laugh at the end of the fresh battlefield, member management is indispensable!
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