Discovery Communications and the APAX Group (APAX Group) opened a Discovery Discovery Theme Park in Moganshan, Zhejiang Province in April 2016, and announced their opening to the international market at a press conference in New York in September of the same year. After two years of trial operation, the theme park held a global press conference on the theme of "Explore Comes True" on April 19, 2018 in Shanghai. This is the first theme park built by Discovery Communications in the world, and it is also the media company ’s first attempt to develop an offline interactive experience using online IP. After the Moganshan project, Discovery Communications plans to build an environmental park of the same form in Costa Rica, and plans to open the park in 2020. Unlike Disneyland and Universal Theme Park, this exploration base of Mogan Mountain is a relatively different theme park. Although the same is a derivative project backed by IP, Discovery explores the ultimate theme park not to copy the characters, but to the concept of outdoor life. The park does not provide statues of various animals and plants, nor tents, igloos for 1: 1 restoration for visits, nor staff who play Cheng Bei. The theme park sells outdoor exploration challenge courses. Each project needs to be carried out under the guidance and assistance of a professional coach. At present, the park provides projects such as rock climbing, zipline, ground obstacles, exploration walking, time challenge, hot air balloon, wild survival skills courses, and the natural scenery of Mogan Mountain . According to Robert Marick, Senior Vice President of Discovery Reality Entertainment, this theme park is to "give ordinary people the opportunity to challenge themselves and exceed their limits." Therefore, there is no wax figure, no theater, no performance show, no carousel, and some are rock climbing training, high-altitude sling exercise and wild fire water purification training. Moganshan's theme park is also the first project that Chuanli plans to develop in the direction of sports and tourism. In the past, it was famous for the promotion planning of fashion shows, especially foreign luxury goods, such as FENDI Great Wall Show, Burberry Holographic Projection Fashion Show, Hermes World Financial Center Show, Expo Dior Shanghai Bund SHOW, Shanghai Fashion Week and Shanghai Fashion Week release. Chuanli Planning also participated in the planning of the wedding of Huang Xiaoming and Angelababy. This may explain why sponsorship is everywhere in an outdoor exploration park. In a previous interview with the media, Chu Guoliang, founder of Chuanli Project, introduced that exploring the ultimate base will combine brand sponsorship, product implantation and retail. For example, the drink that the experiencers in the park will drink will be Red Bull and the Breitling Breitling watch will Use Gopro to record the challenge, riding a LeTV smart bike, and the props equipped for extreme survival are Victorinox Swiss army knives. Brand advertising is everywhere. Zhu Guoliang said that after Mo Ganshan, they also plan to copy Discovery to explore extreme bases in other parts of China. Interestingly, in the future Chuanli Project also plans to cooperate with Bona Pictures to introduce high-gross box office movie IPs like Operation Mekong, War Wolf 2 and Operation Red Sea to build military-themed theme parks and develop red tourism projects. The title picture and the accompanying picture are provided by Chuanli Planning APAX RECREATION Reprinted by: Curiosity Daily NINGBO HOZ TRADING CO.,LTD , https://www.hoz-kitchenware.com 2007 FENDI Fendi Great Wall Show Source: Chuanli Planning APAX Group official website