“The sales of building materials and home furnishing stores in China exceeded 44.72 billion yuan in February, a decrease of 34.37% from the previous month and a decrease of 3.26% from the same period of last year.” On March 15, the Ministry of Commerce's Circulation Industry Development Department and China Building Materials Circulation Association jointly released the February National Building Materials. Home prosperity index BHI. The data shows that the national building materials home prosperity index (BHI) in February 2018 was 76.38, a decrease of 3.44 points from the previous month and a decrease of 2.59 points year-on-year.
The data shows that in January-February this year, the cumulative sales of building materials and home appliances above designated size nationwide was 112.87 billion yuan, up 19.46% year-on-year.
February national building materials home sales volume fell
"BHI in the month of the Spring Festival is mostly down. This is mainly due to the normal fluctuations caused by the Spring Festival in the national building materials home market. It is expected that BHI will be the lowest point this year." The China National Building Materials Circulation Association Industry Research Department said.
During the Spring Festival, the national property market tends to be dull and the market demand is not strong. With the gradual emergence of the effect of policy regulation and control, the overall low-level operation of the national property market in February continued the trend of steady and declining. According to the statistics of the National Bureau of Statistics, in January-February, the sales area of ​​commercial housing was 146.33 million square meters, up 4.1% year-on-year. The growth rate was 3.6 percentage points lower than that of last year; the sales of commercial housing was 1,245.4 billion yuan, up 15.3%, and the growth rate was increased. 1.6 percentage points; February real estate development prosperity index (referred to as "national housing prosperity index") was 101.66, down 0.07 points from December last year.
At the same time, the national building materials and home furnishing market was in the winter season, the “plus” spring festival was closed, the sales of building materials and home furnishings above the scale decreased by 34.37%, and the BHI chain ratio decreased slightly.
March building materials home market will enter the renovation season
From the BHI of the national building materials and household prosperity index in February, the “Manager Confidence Index” rose by 129.42 points, and its absolute value reached 72.66 points. The analysis believes that this is due to the fall of the Spring Festival factor, the temperature will rise in March, the market will enter the renovation season, the company is full of expectations for the upcoming "Xiaoyangchun", market confidence has returned.
In addition, the sub-index of the month-on-month increase also has a “lease rate index”, which is a slight increase of 2.03 points. The China Building Materials Circulation Association Industry Research Department believes that this will support the overall building materials and home furnishing market in 2018, which is consistent with the current stable and good macroeconomic environment.
In February, the home of Ali was awarded a 13 billion equity investment by Ali, which is the largest financing in the field of building materials and home stores. The China Building Materials Circulation Association Industry Research Department believes that the current national building materials and home furnishing stores are still actively exploring the road of transformation and upgrading, and the transformation of new retail with the help of the Internet has become an irreversible development trend. It is recommended that building materials and home furnishing enterprises adapt to the trend of new retail in the trend of consumption upgrading, and achieve brand, efficiency improvement and optimization through reform and innovation to promote growth.

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