Packaging zone

Recently, the Ministry of Finance, the State Administration of Taxation, and the Central Propaganda Department jointly issued the "Notice on Continued Implementation of the Reform of Business Culture Institutions into Several Tax Policies for Enterprises", and decided to cancel the issuance and printing of party newspapers and party magazines. Compilation.

How to interpret this information?

It is not difficult to see that this is an important measure for the country to respond to the two trillion tax reduction policy. It will remove part of the distribution and printing business of the cultural system from the financial establishment, so that these enterprises will be responsible for their own profits and losses. This policy is undoubtedly a big blow for the printing companies in those systems. But for hundreds of thousands of private printing companies, it is a happy event. This means that private printing companies have more opportunities to compete fairly with the printing companies of previous institutions and to secure orders for these high-margin space.

In the past, many cultural institutions have specialized printing factories to serve them. Although private enterprises can receive some orders, but they do not have a good competitive environment, there is no competitive advantage, and the implementation of this policy is more Many private printing companies will rely on the advantages of high quality printing and high efficiency to obtain more high-return, high-yield orders, and the competitive environment of private printing enterprises will be greatly improved.

In fact, this kind of private printing enterprises have set a precedent for the printing business of cultural institutions through fair competition. Guangzhou Shangming, Guangzhou Yisheng, Guangzhou Xinyi, Foshan Yinggao, Guangdong Xinyuan, Yachang Printing, Guangdong Xinghe and many other private enterprises have obtained access through open tendering and fair competition selection, and Southern Newspaper Group Commercial printing cooperation was carried out.

The current development situation has made Xiaobian think of the first wave of “national retreat and advancement” that occurred in the cigarette package industry more than 20 years ago. After 1992, China's major cigarette factories have separated their own printing companies, and the cigarette printing market has opened up, bringing unlimited business opportunities to the entire private packaging enterprises. Shenzhen Jinjia Color Printing Group is one of the enterprises that seized the opportunity to develop rapidly. In just ten years, it has grown from a workshop-style factory to a printing giant with an annual output value of 3 billion. In addition, a number of companies such as Lima Dun, Hucai, Xinzhou, Jinhua, Jinsanxia, ​​and Guangcai also took the opportunity to take off.

Although there has been a wave of anti-marketization in China after 2008, major tobacco factories that have mastered the monopoly of tobacco have taken back the separated cigarette factory or self-built color printing factory, and China’s cigarette printing enterprises have appeared. Both the revenue and the profit fell, and some companies were forced to stop production even because the orders were exhausted. However, during this period, the packaging and printing enterprises that seized the development opportunities and developed rapidly have still gained great benefits and accumulated strong corporate strength.

Now the country once again decided to separate the printing business of party newspapers and other publications from cultural enterprises, and revealed a major message to the market - more monopoly areas will be open to the private printing industry, and private printing enterprises will usher in perfection. opportunity. Even the cigarette pack industry, which had been squandered by the "national advancement and retreat", will return to its former glory.

The promulgation of this policy by the state is indeed a great comfort to the packaging industry, which has continued to slump in the market, shrinking demand, and further increasing environmental pressures in recent years. The packaging and printing industry is waiting for the time to see the clouds.

It is believed that in the near future, as more fields are opened to private enterprises, the printing and packaging industry will usher in a new development spring.

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