STEM science (Science), technology (Technology), Engineering (Engineering), Mathematics (Mathematics) four subjects English acronym. With the emphasis on interdisciplinary and heavy-duty STEM education, the STEM toy, which echoes and entertains, is popular in the United States. Recently, e-commerce giant Amazon has launched a subscription service for parents of children: STEM Club, through which Amazon will send STEM toy bags to parents every month, including toy combinations and learning materials. The fee is $19.99. The blessing bag is organized and sent by Amazon on the subject of science, technology, engineering and mathematics for children of different ages to ensure that the teaching materials and toys are compatible with the age of the child. STEM can not be underestimated new toys It is understood that the STEM textbook on the STEM Club is divided into three age groups: 3-4 years old, 5-7 years old and 8-13 years old. After the user completes the reservation, the first textbook will arrive within one week, while the rest of the products will be delivered in batches in the remaining month. The shipping fee is free. However, the service is currently only tested in the US, and the service only includes products that have recently been released or have exclusive cooperation with Amazon. Before this move, Amazon had already tasted the sweetness of "STEM Toys". Since Amazon entered the market in 2015, STEM Toys has become its second largest source of traffic, with holiday sales ranking second in all categories in 2014. Zoomer Dino, a voice-activated toy based on artificial intelligence, ranks first in the US toy category. Behind the rise of STEM toys, the reason is that traditional toy innovation is weak and performance is declining. A more typical example is the two toy giants who have created Barbie and King Kong legends: Mattel and Hasbro have experienced different degrees of decline in sales and revenue since 2015, even once The message that the two are to be merged. Insiders said that the biggest impact of the global toy industry is the invasion of smart products, and traditional toys have not found a reasonable direction of intelligence. What are the glamours of many parties? STEM education is increasingly being valued under the combined effect of government and capital. STEM education has emphasized interdisciplinary practical ability, focus on hands-on design, and strong connection with reality. At this time, the STEM toys presented in hardware form just filled the two vacancies of STEM education and teaching equipment and intelligent upgrade of traditional toys. Because STEM toys have both "toy" and "education" attributes, it is more likely to be subjectively accepted and promoted for both C-side parents and B-side teaching institutions. To some extent, it can even be said that STEM toys cater to the needs of emerging markets with invisible educational functions such as creativity and practical ability. Under such circumstances, STEM toys are naturally sought after by many parties. In addition to Amazon, toy giants such as Lego launched Lego Boost, and Mattel's follow-up is also unwilling to fall behind, with its Fisher-Price brand launched caterpillars that can teach children programming. Programming drone products At the same time that overseas toy giants entered the STEM education market, the domestic market has also begun to pick up this year. The content and hardware related to electronics, machinery, robotics, programming, etc. are gradually enriched. For example, in the field of children programming, there are programming cats and editing. Companies such as Bian Xue, Alpha Camp, and other companies in the hardware branch, such as Makeblock, Le Bole, and Ubisoft. Makeblock was even written into French school textbooks, and more than 6,000 French junior high schools and elementary schools are learning STEAM and programming based on Makeblock software and hardware. Of course, for the moment, the development of domestic STEM toys and education is still at an early stage: the industry is fragmented and the concentration is low, the market is still to be educated, and there is no leading enterprise yet, and competition will intensify in the future. Moreover, as far as the current domestic situation is concerned, STEM education is greatly influenced by the examination-oriented education. It is also an area of ​​interest in education. It cannot compete with subjects with pressure to enter the school. Therefore, it is not just for consumption and depends on strong sales. Therefore, it is necessary to increase the number in the future. The education of market B (such as schools and training institutions) and C (such as parents), as well as the preemption of sales channels is also important. The data shows that the global toy market has shown rapid development in 2015. According to data from Euromonitor, a global market research company, the retail sales of the Chinese toy market increased from 46.3 billion yuan in 2010 to 74.4 billion in 2014. The average growth rate was 12.6%. According to other data, China's per capita toy consumption under 16 is less than 30 US dollars, the United States is more than 200 US dollars, and Europe is also around 150 US dollars. The incremental space is large enough. The industry generally believes that the growth trend of the domestic toy industry will continue in 2017, and the STEM toy that combines technology and toys will promote the development of STEM education in China to some extent. New maternal and child store tips: We believe that when more and more children under the age of 3 are happy to build toys, LEGO owners need to know the direction of STEM toys in advance. Some professionals predict that STEM toys may sweep the Chinese market in the next two to three years. At present, there has been a boom in first-tier cities. Source: Network For friends who are used to makeup, makeup sponges are an indispensable good helper. cosmetic sponge is biggest function is to cleanse the skin, and to push the foundation evenly on the skin, absorb more foundation and correct the details. 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