Bao Qilai's innovative measures force e-commerce to settle in JD.com to open brand flagship store
Posted on
Beijing, June1, 2018:2018 witnessed Bucherer (Carl F.Bucherer) development milestone, in addition to celebrating the brand was founded 130 years, the brand for the first time open up the field of electronic business this year, officially settled in Jingdong platform, opened the official brand flagship store. This is the first time that the brand has settled in a third-party e-commerce platform in the world, and jointly launched a new e-commerce cooperation project with JD.com. In the future, the brand will combine offline boutiques and online e-commerce platforms to bring a full range of shopping experience and more attentive services to more Chinese consumers.
JD.com is China's leading technology-driven e-commerce and retail infrastructure service provider. Its cutting-edge retail infrastructure allows consumers to buy any goods they need anytime, anywhere. JD.com has opened up technology and infrastructure to partners, brands, and various fields. As a retail infrastructure service provider, it promotes the improvement and innovation of production efficiency in various industries. For a long time, Jingdong has carried out long-term and stable cooperation with many Swiss high-end watch brands, and some brands even surpassed offline boutiques. Baoqilai's entry into JD.com is in cooperation with the domestic professional watch sales group Hengjili. The newly opened flagship store will be operated and maintained by Hengjili. Harmony is a chain group in China that specializes in the distribution and service of world famous watches, and is the most famous famous watch sales chain brand in China.
Sascha Moeri, Global Chief Executive Officer of Bucherer, said: "The Chinese market is a very competitive market for Bucherer. Chinese consumers understand our brand value and an important direction for Bucherer to develop in the future. We It is an honor to be able to work closely with Harmony Watches for the Jingdong Mall program. Harmony, as a high-end watch sales group in China, has rich experience; and Jingdong is one of the largest self-operated e-commerce platforms in China, with a huge customer accumulation and Incomparable behavioral consumption data analysis, which will provide Baoqilai with solid sales guarantee, is our ideal partner to enter the e-commerce field. This time, through cooperation with Hengjili to enter the JD platform, it will help to consolidate and expand The status of the Bucherer brand in the Chinese market. "
Liu Qiangdong, Chairman and CEO of JD.com, said: "JD.com has always been committed to providing consumers with quality products and services, and it is the most trusted channel for top international brands to enter the Chinese market. JD.com will give full play to its own advantages and help Bao Qilai understands the consumption habits of Chinese users more quickly, thereby opening up a more promising market. JD.com also looks forward to cooperating with more top brands, opening up a win-win situation, and creating new value in the boundless retail landscape. "
Huang Yongfeng, chairman of the Fiji Group, the parent company of Harmony, said: "Bao Qilai is one of the few Swiss watch manufacturers that has been operated by the founders' family. In recent years, China's e-commerce business has developed rapidly As a battleground for multi-end watch brands, Bucherer has a long-standing reputation in Europe. Not only does it have the best professional watchmaking tradition in Switzerland, but also keeps pace with the times. We are very pleased to work with Bucherer to carry out strategic cooperation with Jingdong , A strong alliance, will definitely push the brand development to a new height. Harmony is a chain group specializing in the distribution and service of world famous watches, with strong financial advantages and good operating capabilities. After 20 years of development, the market has occupied It ranks in the forefront of the domestic famous watch retail industry. The team of Harmony will use its enthusiasm and professionalism to assist Bao Qilai through Jingdong to gain wider recognition and expand sales scale on the Chinese e-commerce platform. "
For 130 years since the establishment of the Baoqilai family, it has adhered to the spirit of promoting watchmaking technology, specializing in innovative technologies and promoting excellent traditions. Bao Qilai will continue to work hard to bring refreshing feelings to consumers. At present, the Baoqilai Jingdong flagship store has been officially launched. Consumers will not be limited by time and space. They will enjoy a convenient and comfortable shopping process with 24-hour seamless connection, 100% genuine guarantee and selected watches to create high-quality online shopping. New Experience.
