Offline payment has gradually become mainstream “The third-party payment will enter the offline consumption era in the futureâ€, and iResearch has made the future development trend of the third-party payment industry in the “2017 China Third-Party Payment Market Monitoring Report†(hereinafter referred to as “Reportâ€). Judge. The report predicts that in the future, the relatively high average consumption of hotels, entertainment, and medical care will also be the explosion point of the scale of offline payment. Third-party payments start online but are running offline Undoubtedly, China is a global leader in mobile payments. According to the latest data from iResearch, the scale of third-party payment transactions in 2016 reached nearly 80 trillion yuan, a year-on-year growth rate of nearly 300%. For many people, it seems to be commonplace to take out mobile phones to make payments in convenience stores, supermarkets, restaurants, and shopping malls. But if you look back at the history of mobile payment development, it will be too long to measure in ten years. Even if you look at it five years ago, so-called mobile payment is still rarely seen in the public eye. A large part of the rise of third-party payments stems from the development of e-commerce. Remote Internet transactions require trust and convenience, and all require third-party payment to complete. With the popularization of mobile devices and the improvement of mobile Internet technology, mobile payment covers various scenarios of user life with its convenience and speed, including online shopping, transfer and remittance, public payment, mobile phone bill, public transportation, shopping mall shopping. , personal finance and many other fields. Under-line payment, multiple methods, bursting out, forced to acquire hardware intelligent upgrade With the payment of mobile payment online, payment methods such as QR code and NFC are infiltrated online at high speed. The use of more frequently used scan code payment is not only the patent of the Internet giant. In June this year, UnionPay, which has issued more than 3.8 million cards worldwide, officially entered the company to announce the payment of QR code. Some experts believe that the advantages of UnionPay's online payment system layout are huge, and its two-dimensional code payment is expected to achieve cornering overtaking. UnionPay joins the QR code payment war, which will undoubtedly promote the rapid development of QR code payment. NFC has also renewed its vitality, especially under the blessing of smart terminal giants, Apple Pay, Samsung Pay, Huawei Pay, Xiaomi Pay, etc. came into being. Security and convenience are the advantages of NFC. In addition, NFC payment has its own unique application scenarios. First, NFC payment does not require a network. Consumers do not need to consider any network environment to complete the payment process. Second, NFC is convenient in the field of public transportation. Sexuality and universality cannot be replaced; in addition, with the development of the sharing economy and the Internet of Things, the application scenario of NFC is expanding. In the future, we can see a large number of applications of NFC in the fields of electronic bills, access control, and punching. . La Cala's NFC function bracelet can be applied in a variety of scenarios Diversified offline payment methods also put forward higher requirements for the acquiring tools of offline scenes, and the intelligent POS that can accept the methods such as credit card payment, scan code payment, NFC payment, and intelligent terminal payment gradually rises to replace the traditional POS machine. Become an attractive acquiring tool for merchants. Facing the full-scale outbreak of multiple ways of offline payment, the intelligent pos can be fully accepted at the corresponding receiving end. Leading smart POS to replace the tide Lakara intelligent POS+ cloud platform to promote multi-win In the payment transaction, whether it is "pay" or "receive", it holds the data of the payment transaction, grasps the payment flow, and simultaneously grasps the information flow, capital flow and logistics of the transaction. The “paid†data is mostly concentrated in the closed loop of its own payment system, while “receiving†is more open. According to the survey results, 35.1% of users who use online mobile payment for online consumption said that daily offline consumption is more use of mobile online payment, and 31.8% of users said that they use more cash and bank card payment. This means that the range that the acquirer can cover is wider than that of a simple mobile phone payment or a two-dimensional code. At the receiving end, smart POS that satisfies all payment methods can obtain transaction data from different payment channels and form a more comprehensive coverage. According to industry insiders, the future of smart POS lies in how to build a mutually beneficial and mutually beneficial industrial chain. The trend will be as follows: The first is that the shipments of smart POS will gradually increase, eventually replacing the traditional POS. The second is that as the intelligent POS machine replaces the existing traditional POS machine, the entire ecological infrastructure will be built, which will attract various application developers and merchants to develop various applications based on the intelligent POS platform. The third is the internal industry. More parties enter, determine the business development model, and form a sustainable industrial chain. Smart pos can provide merchants with services including but not limited to payment channels, technical docking, business statistics, member marketing, data analysis, operation and maintenance. For the business habits and needs of merchants, fine-grained corresponding cloud services, and even matched to personalized operational design. Based on massive payment data, using big data mining technology and cloud computing technology, it helps merchants to understand consumers' consumption behaviors, and to classify, operate and refine consumers. Targetedly develop or improve marketing strategies based on their consumption characteristics and preferences, and develop potential consumer demand for consumers to help businesses achieve greater returns. Lacala saw the mega-trend of smart POS replacement very early, and with its layout advantages in the field of online acquisition and the product advantages of Lacala Smart POS, it quickly seized the intelligent POS market and has now ranked first in the intelligent POS field. In addition, Lacala relies on Lacala's leading position in the field of intelligent POS, creating the first intelligent cloud service platform, providing comprehensive solution and derivative services for merchants and enterprises in the whole industry. Through the continuous inflow of massive high-quality big data, Lakara Smart POS has built a financial ecosystem on the Lakara cloud platform, which can not only realize various non-cash transactions, but also meet the operation, management, cross-border cooperation and service of various business formats. Commercial applications such as sales, precision marketing, membership management, etc. Lakara Cloud Platform can open different types of Saas services for different industries, expand a wide range of application scenarios, and also open up the interconnections between different roles in the business ecosystem, in line with the interests of each role; when the parties are interdependent Sexual improvement, production companies, merchant companies, financial institutions or third-party payment platforms and consumers will continue to generate more interactive scenarios, forming a multi-win business ecosystem. Through the integration of all parties to incite the multilateral market, from the traditional payment of business to the full operation of customers and traffic upgrades. According to industry insiders, Lacala has built a product and service portfolio of intelligent POS+ cloud platform based on its traditional “soft and hard combination†gene, which is expected to become another classic case after the QR code in the third-party payment field.
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