Text Element Design (2) Text design of ad text The text occupies an important position in the advertising design, and it will be the most direct way of advertising information transmission relative to the graphic. The graphic is a symbolic, indirect advertising message delivery method. We can see advertisements that are composed entirely of words, and we have seen advertisements that have been completed only by graphics. First, the choice of font Attention: Advertising fonts should be able to attract the attention of consumers. Select the font according to the design requirements: Choose fonts based on topic content: Note the harmony of the font: Advertising words need to be standardized: Second, the use of the font The use of calligraphic fonts Combination of word maps Application of font contrast combination The use of font harmony The use of font arrangement combinations Height Adjustable Standing Desks If you want to work in a healthy way at home, the most important thing is Sit Stand Desk . Other ordinary Office Desk are not suitable for long-term work. A Height Adjustable Desk needs to be able to adjust the height of the desk, or more other changes. You can choose whether to work sitting or standing. The space of each family is different, so we provide many different sizes and types of Adjustable Standing Desk, Let every customer have a suitable solution to create their own healthy office environment. Our Height Adjustable Table is designed and developed by professional R & D personnel, and the height adjustment range is researched. The most suitable height range is selected to meet the users of different heights, which greatly improves the utilization rate of Electric Desk. Height Adjustable Standing Desks,Steady Height Adjustable Sit Stand Desk,2-Leg Height Adjustable Desk,Computer Height Adjustable Desk CHEX Electric Standing Desk , https://www.chexdesk.com
Text Design of Ad Text - Font Design of Ad Text
When selecting a font, you cannot select the font just for highlighting the font. The type, size, weight, and complexity of the fonts are subject to the needs of the entire advertising design. When choosing a font, look at those expressive fonts. The prominent illustration of advertising design, the text in a subordinate, complementary status, plays a role in set off illustrations, strengthen the contrast, so it is best to choose more simple or neutral font.
Engineering fonts can make people associate. Therefore, when choosing applications, you should pay attention to the meaning of the content and the font in the shape or symbol. Don't choose ancient and cumbersome fonts to promote modern products.
In the advertisement screen, there are often two or more fonts that exist at the same time. Therefore, pay attention to the harmony between different fonts when choosing the font. Under normal circumstances, the fonts in an advertisement are not so easy to avoid confusion.
Text is an important means of conveying advertising content. If words are used in a lack of standards, people may misunderstand the content of advertisements or simply do not understand them at all.
The use of decorative text
The decorative text is based on the standard and specification of printing fonts, plus appropriate art language processing, making the font of the text appear more artistic, beautiful and vivid. At the same time, in the process of decorative changes, the shape of the text and the content of the advertisement can be made. More consistent. However, since decorative fonts may reduce the readability of fonts during the process of decorative changes, decorative fonts are often used for the textual use of advertisement headlines and slogans, and are difficult to use for texts in texts. It is worth noting that the change in decorative fonts must be based on print and must be closely integrated with the advertising content.
Calligraphic fonts are more artistic and vivid than decorative fonts. Due to the differences in writing habits, writing styles, and writing instruments, the nationality embodied in calligraphy fonts is quite obvious. Therefore, calligraphy fonts are also suitable for advertising content with special meaning and special style. Such as the promotion of ethnic culture, local native products, products with national characteristics and traditional advantages, as well as advertisements of culture, art, calligraphy and painting exhibitions, the use of calligraphy to express it is extremely appropriate.
The biggest drawback of calligraphy fonts as the use of ad text is the lack of readability. The way to overcome this is to use some calligraphic fonts that are highly readable or effectively combined with prints.
For graphics-based advertisements, fonts are subject to graphics in visual effects and are in a subordinate position. Word maps should be interspersed and overlapped with each other, organically integrated into a whole, so as to enhance the unified visual effect of the advertisement screen; if the font-based advertisement, the font is in a dominant position, the task or the product image is in a subordinate position, it should pay attention to the font Arrangement and arrangement of graphic positions.
The contrasting combination of fonts can produce a stronger advertising effect and be more eye-catching. The comparison of fonts mainly includes: comparison of different styles of fonts, comparison of fonts with different sizes, comparison of strokes, and thickness of strokes.
The design of print ads is the contrast effect of the pursuit of screen fonts, sometimes using different styles of fonts, such as the combination of stout black body and the beauty of the Song Dynasty, or the combination of the cursive script of the dragon fly with the neat and regular printing fonts, and at the same time appear within an advertisement screen. In this case, we must grasp the degree of contrast between the two fonts and the relationship between the primary and secondary, and must not evenly divide the two different styles of words.
In addition, there are bright contrasts in the composition of advertising elements. The contrast of the brightness of the text can be achieved by using the difference in brightness of the text on the one hand, but it is necessary to match the style contrast and the size of the font. On the other hand, the brightness contrast of the text can also be achieved through the density of the text.
Although the contrasting font occupies an important position in the design of ad text, the harmonious combination of fonts can also produce a pleasing sensation, which must also be considered in the design of ad text. On the one hand, it can be an auxiliary means for comparison and combination, and it is also indispensable for controlling the overall effect of the screen. For some special advertisements, it can also be used as a separate means.
Harmony font combinations in advertisements mainly include similar styles of font combinations, font combinations of the same size, and font combinations of the same brightness.
In the design of advertising screens, in order to pursue a sense of unity, fonts of the same style are usually used, and the contrast between text size and brightness is enhanced to make it clear in the overall harmony and prominent.
The harmonization of font size and brightness is mainly focused on the processing of some specific elements. For example, in the same title, the same slogan, and the same paragraph, it must be close to harmony from the size and brightness of the font to achieve the same content in visual communication. The overall sense.
The Chinese painting composition emphasizes on "intimidation and sparseness." That is to say, the sparse sparseness and denseness of the secret result in a strong density contrast between the picture constituent elements. This rule also applies to the font arrangement of advertisements. Specifically speaking, a “groupâ€-style grouping arrangement should be formed between advertisements of various types of characters. The title, advertisement words and text should not be linked together. It should maintain a certain distance and space and form a certain degree of density change. The times are clearly defined and clearly organized. The general situation is that the title and slogan should be sparse, and the arrangement of the text is called confidential.
Whether it is the choice of a font or the use of a font, it must follow the principle of "function first, form second". We must not only care about blindly pursuing beautiful forms of expression, but weaken and even lose the ability to convey information in words. 