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With the Traveler PlusTM lid, hot coffee will no longer spill.
Traveler PlusTM is a coffee cup lid that is easy to handle. With it, hot coffee is less likely to splatter. The designer of this cup lid is metaphase Design Group. The consumer can control the flow rate of the coffee or change the size of the mouth by adjusting the lid. According to company founder and CEO Bryce Rutter, metaphase takes full advantage of the principles of ergonomics and anatomy, and when you drink it feels very comfortable. For example, the tilt angle of the cup when drinking, and the distance between the nose, etc., have all been rigorously tested by the company.
After some market exploration, Traveler Plus was launched in 2003 and was adopted by customers such as 7-Eleven in early 2005.
According to Kris Nelson, 7-Eleven’s Hot Drinks Manager, “The perfect design of the cup and lid really meets the consumer's need for convenience.â€
At the moment, the Traveler Plus lid has only one diameter, and the cup has two sizes, 10 ounces and 20 ounces.