Personalized design of product packaging (on)

Packaging design plays an important media in the sales process. Supermarkets, as the focus of commodity sales, are the final inspection sites for the internal quality of products and the advantages and disadvantages of external packaging. Individuality advantages of packaging design are also demonstrated.

Supermarkets are a form of sales in the form of shelves that attract customers as much as possible to facilitate their purchase. When the consumer groups are facing a dazzling array of shelves, it is difficult to choose products that have similar packaging design styles everywhere, giving consumers a lot of concerns: “Where does the brand advantage lie?” “Where is the distinctive personality?” “The individual consumption of marketing Where is it?” “Which is a good quality and low price?” Ultimately, it can only be proved once it has been used and used, and it is too late for quality problems. From this point of view, such a long-term cycle of consumption patterns does not bring convenience to the consumer groups, but it is more difficult and inconvenient to choose. Therefore, the individualization of packaging design is due to the segmentation trend of market sales.

The distinctive product packaging helps different consumer groups make decisions in the same category of product packaging, saving time and convenience. For manufacturers, fair competition and benign operations. Although various manufacturers are striving to make their own products and their packaging design concepts and positioning not to be similar to similar products, there are still a large number of goods with similar package design styles emerging in the market, and even have obvious imitation characteristics, which will inevitably affect the Sales of goods, even economic benefits. Then where are the reasons for the unification of commodity packaging?

First, look at the historical reasons for the long history of origin, which can be traced back to the period of major industry. In the era of large-scale industrial mass production, with the expansion of consumer groups, the increase in consumption has caused only a change in the way commodities are sold; the source of production and processing has fundamentally changed, from the stage of handicrafts to the large-scale production of large industries. Stage change. The power of the British arts and crafts movement did not stop the production of machinery. Instead, the arts and crafts products were gradually lost in the years of mass production. The continuous improvement of the machine production line has driven the continuous improvement of product quality. The entire society has accepted batches of uniform consumer goods in machine aesthetics and engineering.

Then, in 1907, the first annual meeting of the Deutsche Presse Association proposed that "the purpose of design is people rather than things", but the scale and efficiency of industrial development; due to the timing of the lifestyle to create the rhythm of people's lives, resulting in life Synchronization; because of the approximate lifestyle and relatively stable consumer groups, their consumption habits contribute to the standardization of design. People live in a "grey homeland" in a philosophical sense.

The reason why the market is filled with similar phenomena in the packaging of goods is determined by the specific social consumption structure and is also the product of excessive social and economic development. With the rapid development of economy, people's consumption concepts are constantly changing and improving. The "people-oriented" personality design concept is increasingly valued and recognized by the design community. When civilized society entered today's information age. The amount of information on the day newspaper of the New York City Daily newspaper has exceeded the amount of information in London of the seventeenth century in the United Kingdom. From this it can be seen that the pace of human civilization is rapidly accelerating, information is being developed with unprecedented advancements in science and technology, and design trends that are advancing with the times are more and more obvious: non-standardization, non-batch, non-synchronization, and non-population of design. The trend of development, that is, personalized design and manufacturing concepts in the generation and development. People-oriented personalized design concept, so that designers began to turn more attention from the design of the product itself to the people-centered design products, people also proposed beyond the stereotyped "square box" packaging requirements, require to enjoy close contact with their own Personalized design, the designer's future goal is to create a design that better caters to human emotions. The packaging design at this time has become the medium of communication and the carrier of information exchange, not just the simple contents and consumables. It can be seen from this that the concept and function of packaging are being extended, and it is becoming more and more important for consumers to pay attention to personalized factors in packaging design.

In addition to focusing on people's emotional factors, personalized packaging design is also viewed as an element that can not be ignored in the lifeblood of culture. Because packaging is no longer simply a use product, but also infused with regional culture, ethnic characteristics, and regions. The differences between customs and even the mission of cultural exchange make it more viable and existential. From this we can see that personalized packaging causes personalization and the significance of existence is greater and more extensive. The acceptance level of consumer groups is also constantly enriched and expanded and each needs it.

In many commodity packaging, packaging should attract consumers' attention, it should be "excellent" and have a distinct personality. It must stand out among many competitors and form a situation in which "the green is a little red"; To highlight this requirement, we must take advantage of visual strength in the design and give a unique impression. In order to achieve this goal, all factors affecting the packaging design - the image of the packaging, including form, structure, color, brand and text information, materials, etc. must fully consider the design language has its own taste and expression Ways to shape the brand personality of the self, the following is a brief explanation from four aspects:

(to be continued)