The lack of traditional label printing technology

With the development of the times, companies are increasingly demanding the packaging and labeling of their products. Labels of high quality, high information content, novelty, anti-counterfeit, and environmental protection are being recognized and needed by Chinese companies.

On the one hand, while the product quality is improving, the label for carrying product information is required to be more beautiful. In today's extremely rich commodities, consumers are very concerned about the time of each product. It is not easy to stand out among a wide range of products. Only relying on packaging and labels to attract consumers' attention can they be accepted and purchased by consumers. .

On the other hand, the user's requirements for the function and form of the label are improved. For example, the label is required to be intelligent and anti-counterfeit, the size is no longer limited to a certain range, and some even reach 100mm x 500mm; some of the label inner layer is not used. Double-sided adhesives, which are glued and glued together, reduce production costs; the demand for labels used in the service industry and logistics management increases, such as airline baggage, book labels, road toll collection bills, etc., and they need to have both anti-counterfeiting capabilities.

At present, digital printing technology impacts all parts of printing, and the insufficiency of traditional label printing on the market is gradually exposed:

(1) Currently, labels (especially film labels) on the market are mostly screen-printed and flexo-printed, which are not only complicated to process, but also have a long cycle and are less effective.

(2) In the aspect of product design, the screening of design plans must be repeated proofing and modification, which is not only troublesome but also costly.

(3) Traditional printing methods to achieve variable data printing, digital encoding. Bar code and other anti-counterfeit logo printing, etc., need to be achieved by printing twice or even three times, which is more cumbersome than digital printing.

(4) It is not possible to process short-run prints with less than 2,000 copies, such as the labeling or packaging of some promotional items or test products, so that printing companies can not only lose profits but also lose money.

(5) The customer's requirement for the quality of printed matter is getting higher and higher, but the amount of print is getting smaller and smaller, which makes the market competitiveness of traditional label printing continue to decline.

Source: Window of Printing