Recently, many brand stores have been moving frequently. Jimei Home opened two chain stores in Yanjiao and Tangshan around Beijing in May and June. Actually, the home will also be built in the vicinity of the Rose Garden in Daxing District, along with the main urban areas of the first and second tier cities. The market is becoming saturated, and the suburban counties and third- and fourth-tier cities with huge consumption potential are gradually becoming the “darlings†of the home furnishing giants. It is understood that the home stores in most first- and second-tier cities in China are now saturated. In fact, due to the influx of merchants in the first few years, many factories complained that the goods could not be sold and the market consumption capacity weakened. At the same time, the fierce competition has caused the fight between many home giants to be fierce. Taking the Oriental Homeland as an example, it was once one of the largest home building materials chain companies in China, but it collapsed at the beginning of this year due to long-term huge losses. Perhaps it is the result of the disorderly competition in the big cities. Some merchants have fought in the suburban counties and third- and fourth-tier cities. Whether it is from the national policy or the current favorable situation of urbanization construction, the prospects of the real estate industry and the home market in these economically underdeveloped regions are very promising, and the consumption potential needs to be further explored. The era of “fighting war†in the home industry is coming.
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