Since the beginning of this year, furniture e-commerce has become the focus of attention, whether in the furniture industry or in the e-commerce industry. Everyone is staring at the backward industry, how to slap the e-commerce business, and many people are waiting to earn money from the owner of the furniture industry.

Furniture e-commerce "carnival year"

Jingdong opened the furniture special investment conference to Chengdu, and it is said that the investment effect is not bad. When the meeting was held, the seats in the conference room were not enough to sit down. There was still a row in the back. It seems that the traditional furniture people are full of curiosity about the e-commerce, thinking about how to make a fortune by e-commerce. This feeling may be Like rushing into the home hypermarket. In addition, I heard people say that Jingdong has recently increased its operations on durable consumer goods. Dongge really is the most optimistic about "home" and "home improvement" e-commerce!

Not long after, the industry reported that Yiliyi, a local home store that Zeng Lizhi was doing "China IKEA", did not intend to be the next Red Star Macalline or actually home, decided to transform, and one of the transformation directions is electronic Business and project development, how to do it, I don’t understand it very well.

Red Star Yijia seems to be playing with himself. The car owner is doing e-commerce on the one hand, and on the other hand, he said that he will take out 200 million to the offline store this year, saying that "cheap is not an e-commerce patent, we can play the platform." The scale effect of gathering business, let the gross profit out, and lower the price," people can not understand.

Actually, the online double eleven was officially launched. Jin Haima opened the flagship store to Tmall. After the Tao brand like Lin, countless traditional brands began to sneak in Tmall.

2013, furniture and electric business district, can you still have more fun?

Bothering price wars

Furniture e-commerce has become the focus of attention, and the focus in the focus is not on the mattress. Mattress e-commerce, this battlefield, the smell of gunpowder is also more intense.

Yalan mattress, multiple platforms go hand in hand. In September, from the brand group of Tmall's Home Decoration Festival, to the Jingdong Home Decoration Festival brand group, to the brand group of Vipshop, and the offline O2O in Shenzhen, it was the first to launch. Xilinmen, multi-sub-brand operation, multi-dimensional positioning, network distribution, online and offline linkage. Perrin, Sui Bao, Nisplan...

3999 yuan, 2999 yuan, 1999 yuan, 99 yuan? 8 yuan? Taobao search mattress, sorted by price, the cheapest mattress, even sold only 8 dollars? Let people not sigh, who is this carnival?

Spring sleep does not know, you sleep well. Don't ask how much you can earn, but ask how much you lose.

Are you making money today?

The rapid development of e-commerce in China has spoiled consumers. Chinese e-commerce consumers only buy online at discounts. Users are accustomed to e-commerce, which is cheaper. I don’t know that e-commerce essentially provides services, which leads everyone to break the head. In a vicious circle, fall into a dead hole.

Furniture e-commerce play new tricks

"This is not available in the whole network.!!! The mattress taken at night before going to bed, wake up by the delivery phone in the morning, the dream that is being done has not been woken up, too fast!"

“Very good and very powerful, the logistics is super-powerful, the order is placed in the morning, and the goods are delivered to the doorstep in the afternoon.”

Foshan to Xi'an 3 hours and 10 minutes, Foshan to Beijing 2.5 hours, Foshan to Shanghai 1 hour.

From the 23rd to the 24th of the Tmall Decoration Festival, we seem to have seen something interesting. From the official Weibo of Rishun Home Service, we learned that during the Tmall Decoration Festival, the Rishun Home Service and the Amoy branded Perrin mattress launched a 24-hour day. During the event, the daily service delivery records of Japan Rishun were broken again and again, and many customers received the goods at a speed that exceeded their expectations. The fastest, it took only one hour from the customer to place the order to the mattress.

I am very pleased that the furniture e-commerce has something a little different.

In the long-term marketing, all the people and horses found that the most lethal weapon is the price. Everyone knows that consumers want to take advantage of it, but how do they make consumers feel that they are taking advantage of it? It is the essence of the problem.

Exceeding consumer expectations is to make consumers cheaper. Consumers want to buy a red rosewood pen holder. You give him a small leaf rosewood, which is to make consumers take advantage of it.

Unfortunately, this is not making money.

Single-hole bar stock for drilling and milling cutters

Single-hole bar stock for drilling and milling cutters

Chengdu Lianxiang New Material Co., Ltd , https://www.cdlxyzhj.com