Whole wood home improvement leads the new trend of home age customization to become a trend

Whole wood home improvement, as the name suggests, is to combine the wooden products needed for home decoration. This is a concept that provides consumers and customers with a complete set of home style solutions for home improvement solid wood products.

The traditional pattern of China's home furnishing industry is undergoing fission under the impetus of new consumer concepts, and more and more home brands are undergoing qualitative changes to varying degrees. Some powerful home furnishing companies have tried the whole home in the collision of competition and opportunity, opening a new chapter in the overall home.

The era of big home has come, consumers' demands for quality of life are gradually improving, and the concept of home life is constantly updated. Consumers need personalized products. Therefore, in order to meet the market demand, the domestic large and small wooden door industry is integrating all aspects of resources and launching whole wood home improvement products to meet the needs of consumers.

However, China's overall home market is still at the initial stage of development. How to seize the favorable opportunity, to create their own competitive advantages with personalized products and services, become the top priority for the overall home business.

An authoritative organization recently conducted a questionnaire survey in Beijing, Tianjin, Wuhan, Shanghai, and Guangzhou. The results showed that 70% of respondents indicated that they would increase their investment in overall households, and 74% of respondents believe that the overall home Reflect your personal style and taste.

The continuous improvement of the level of mass consumption directly induces people's pursuit of a higher level in spiritual life. Fashion, quality and individuality have become indispensable elements in the home life, and the overall decorative effect of the home is becoming more and more prominent.

The overall home is a comprehensive service model that goes beyond the single service of providing goods. Through one-stop home decoration design and furniture configuration service, the concept of fashionable home life is passed on to consumers, creating a coordination for customers. Comfortable, reasonable, user-friendly and personalized home atmosphere. Therefore, whether or not to tailor a personalized overall home design solution according to the needs of customers is the key to the survival and development of the overall home business.

At present, China's high-end home market has a lot of room for development. Authorities in the industry expect that by 2015, China's home decoration industry will achieve an annual total output value of 3.8 trillion yuan, with an average annual growth rate of about 12%. The corresponding value of household products will be even larger. Whether the overall home business can share this huge cake, product positioning and marketing strategy is very important.

Differentiated management

The promotion of the whole home must break the traditional marketing model. According to the characteristics of the product and the advantages of the company, from the shaping of the overall home brand and differentiated marketing strategy, through the customization and experiential marketing, the concept of home service is promoted. Come, establish a comprehensive marketing system to provide customers with overall optimization solutions.

Home furnishing companies should effectively integrate resources according to their own advantages, provide differentiated product mix for different consumer groups, and develop differentiated marketing strategies.

Under the guidance of the differentiation strategy, consumers are the center, constantly designing and developing personalized new products, maximizing their needs and stimulating consumers' desire to purchase. Combine the needs of consumers and their own advantages, and create unique home products, so that you have no me, you have me, and use this feature to compete with other manufacturers.

All the products in the building materials market need to be purchased. Look at the price, brand, product effect, technology, service, environmental protection and safety. The whole wood decoration is like a building material supermarket. It is simple and convenient. What do you want? The effect, what style you want, what grade you want, you can buy one-stop, save time and effort.

At the same time, from the service point of view, the previous service is very inconvenient, causing a lot of trouble for your work and life. The whole wood home decoration has solved this problem very well. One phone call is made, and the pre-sale, sale and after-sale services are all supporting services. Save yourself a lot of time and energy.

The industry is attracting more people's attention and expectation. The whole wood home improvement products are becoming more and more concerned about the individual needs of users. The high-end products with attention to detail are highly favored, and the whole wood decoration industry with broad market prospects will inevitably Bring a new round of development opportunities to the wood door industry and the home industry.

At the same time, the overall home business should pay attention to experiential marketing.

As consumers become more rational, the requirements for household products are getting higher and higher, not only to meet functional requirements, but also to meet the requirements of style, quality and individuality. The overall home business should grasp the consumer psychology of consumers, study the purchasing motives of consumers, and start from the aspects of style, function, fashion and popular elements, and strive to achieve the perfect combination of functionality and artistry, and bring high-quality products to customers.

Enterprises can build a large-scale experience center to showcase the advantages of products by recreating the spatial scenes of daily life, and let consumers have an immersive experience and experience the products themselves.

Providing customers with high quality, convenient, all-round and value-added services is the key to the current brand service war. Service efficiency, service attitude and service quality are all related to the success of marketing strategies. Home furnishing companies need to establish a comprehensive service system.

The service marketing strategy is to provide consumers with various services, including pre-sales, sales and after-sales services, throughout the product sales process. Pre-sales services include providing consulting and consulting services, answering consumers' various questions, providing professional introductions and providing solutions, etc. The in-sale service is mainly to provide timely and quick delivery and installation services in the sales process. The after-sales service is mainly to do customer tracking and problem handling, including product maintenance and other value-added services.

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