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It's probably a toy. When Jin Xin, an MBA from Tsinghua University, promotes his electric scooters, he often encounters such comments. Indeed, the kind of L-shaped two-wheeled transport that he leaned into easily, and the kind that the children in the park were playing with, looked very similar. However, this kind of scooters, which are more generous in shape, lighter in weight, and more stable in function, can carry users in congested traffic and alleys that are difficult for motorists to enter, connecting to subway stations, bus stations, and corporate office buildings. More convenient way to travel.
The market has just warmed up. On April 7, Baidu’s former CTO and Huawei’s former vice president Li Yinan announced microblogging and announced that they would start an electric scooter. Compared to buses, motorcycles, and automobiles, the use of electric vehicles has reduced carbon emissions by 42 million tons per year. It has planted seven billion trees in large and small towns.
The new travel mode has come. Jin Xin said.
Entrepreneurship and love are just like opportunities
Like many office workers in major cities, Jin Xin has to face the dilemma of whether it is a long or short term. In his first year of study at Tsinghua University, he found an internship in the Wangjing area of ​​Beijing. The company is located in the depth of commercial office buildings and viaducts in the bustling commercial area, and is two kilometers away from the bus and subway station. Two kilometers is not a long one. I can't look for one more subway or bus. Two kilometers is not too short. If you have to walk for half an hour, if you are faced with tight deadlines, you will be rushed all the way to late. In case of a taxi, you often block yourself from jumping.
On one occasion, Jin Xin was stuck on the road with a taxi. The driver’s master suddenly felt that he was sometimes envious of seeing a young young man stepping on an electric skateboard and moving slowly over a slow moving motor vehicle.
Jin Xin immediately felt that it was a trick and bought a car. Scooters spray paint, colorful, street hippie style electric scooters were mostly located in the toy instead of means of transport. The toy is a toy. It can be carried on a subway and can be taken into the alley. Since then, it is no longer a situation.
Jinxin intuitively realized: This is an opportunity. He finds it easy to use. There will certainly be more people who have the same needs feel good. He naturally started the investigation. However, in the Beijing office building, he ran a large circle and watched a lot of excitement. He wanted to buy it. This thought was slowly put aside, and like the students, he still walks in class and practice.
In an important exam for an important internship position, he made mistakes and was not selected. But what is interesting is that the owner of the company from the front desk to the interview is full of interest in his scooter riding on the scooter.
Let's do a scooter. He simply thought.
Later, again, Jin Xin felt that the fate of the birth was sometimes wonderful. Perhaps entrepreneurship is like love, too early or too late will not work.
Jin Xin is a serial entrepreneur. The growth of this Hunan province is marked by far and further destinations. In the Northeast Forestry University, the Department of Hoisting and Transportation Machinery spent 4 years in the university. Jin Xin entered a large-scale central enterprise and was sent to the woods in the hot West Africa. He was responsible for the clearance of three times of heavy rain every day to ensure the smooth transport of the harvested timber to the port. . In his spare time, he was so scared that he could only chat with the hotel valet to practice French.
After being trapped for three years, he resigned and returned directly from Africa to Shanghai. He was full of entrepreneurial ideas and could not control it. That is the era when e-commerce has just emerged. Jin Xin started a stationery business and sold it online to corporate customers. His ambition is particularly large. He does not want to start from Taobao and has directly set up an independent website.
After doing it for half a year, he failed and lost more than ten million yuan. so terrible. Later, he learned in class that stationery is a very low purchase price and it costs one month to buy it once. Such products are difficult to promote when independent websites are not very climate-friendly.
At this time, he came to Beijing, where he switched to a few jobs and later admitted to the MBA of Tsinghua University. This time, he felt that the real opportunity came: the last 3 kilometers.
The public transportation system is perfect, and a high-density residential center and work center is formed near the hub, and 3 km is the connecting distance between points. At this time, traffic congestion and pollution are serious, and more flexible transport tools are obviously new demands.
We are all masters of our own business
Jin Xin found a high school classmate and began operating an online shop on Taobao, reselling an electric scooter produced by a factory in Zhejiang. In the absence of any promotional expenses, more than 100 units were sold in the first month. Gradually, Jinxin became the largest customer of the foundry.
Simple reselling has never been the goal of Jinxin. At the end of 2014, his Woltzmann Technology Co., Ltd. was established.
The goal of this young team is clear: to be a reliable new transportation tool. One of the major challenges before them is to save electric scooters from the classification of toys.
Paint spray can't be done anymore, and a more reliable and mature shape requires the reorganization of flesh. Jin Xin likes simple products, but the simple ones are often the hardest ones. To simplify the components of the scooter and ensure the realization of the function, it is often necessary to start from the change of the mechanical combination. If it is not suitable, it is necessary to completely revisit.
Having experienced failures, Jin Xin learned to look at the prospects of starting a business from feedback from the market. The stimulus for R&D is that he can't predict how consumers will respond or even when the product will be shaped, as if it were a more distant destination. But he is very Chu, not to get the product of the hand is not enough. They have done dozens of in-depth interviews and researches with users, converting the needs of users to product attributes one at a time.
Three months later, a smooth and concise prototype was placed in front of the young people. Jin Xin gave a slight relief.
Mass production requires centralized management, and these young people lack experience in this area.
The owner of the factory recommended an expert in the field of electric scooter production management. This person had previously been transferred to various factories to assist in production management. Jin Xin went to someone else: Come to our company and be our partner.
This kind of cooperation is new for both of us. In a manufacturing factory in Zhejiang Province, he has been playing for many years. Between being indecisive and familiar, he is familiar with the rules of the industry and has the burden of supporting his family. One is a young entrepreneur who visits Beijing and Zhejiang every month. I don't remember the days when there was no internet, but when I met some worlds, I still felt I didn't know enough.
The two partners kept eating and calling. Jinxin's unfamiliar production processes are clear one by one. Experts also need to communicate and solve a series of questions: What is the difference between a partner and a foreman? What is the CFO? Why is it that he can't manage the factory but he can't handle it?
We are all masters of our own business. Jin Xin said.
In March of this year, their factory was established in Zhejiang. The G-FORCE Guiqi brand electric scooter independently developed by Woltzman currently sells nearly 1,000 units per month at Taobao. The second-generation product will be available in June. Each is only 10 kilograms in weight and is more portable.
After-sales service using the Internet to get
Jinxin's electric scooters do not have a line shop, online shop, online orders, factory express. Although this product adapts to various road conditions and weather, the demand for after-sales service is also very strong. In traditional thinking, relying entirely on online communication does not provide after-sales service.
Jin Xin they do not think so. After repeated tossing, they assembled the product according to the module design. When the user encounters a bad battery condition, wheel jamming, etc., he or she can complain online and customer service personnel. The customer service can quickly determine which module has a problem, and then contact the manufacturer directly to send a new replacement part. Users generally receive new parts the next day, and they can easily replace them by themselves.
This is just the beginning. They are researching a companion APP that connects to a scooter through a mobile phone and records the travel distance and the user's physical data. Travel is also a sport. In the circle of friends, not only how many steps can be taken away but also how far the game can slide. More valuable data obtained from this, location services within 3 km, such as business district store recommendations will have bright prospects.
I really feel that the Internet can do everything. Jin Xin said.
Jinxin: Electric Scooter Gives New Travel Experience Prospects Good Date: 2015-04-14 22:00