In printing in the packaging industry, no one can accurately predict the future development trend. Today, whether it is the requirements of brand suppliers for environmental protection or the changes in the needs of ordinary consumers are stimulating the urgent progress of packaging innovation technology. Although the "packaging box is just a packaging box" view still exists, the packaging form and production methods are undergoing subtle changes. Many packaging companies have begun to adopt digital printing technology, and some early companies have applied this technology to daily production.
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Suitable product features
From the perspective of the development history of commercial printing, digital printing technology first entered the packaging field, and will eventually evolve into one of the mainstream technologies.
Commercial printing companies have a thorough understanding of digital printing technology trends, so at the beginning they realized that being the first "crab-eating person" can create new opportunities. High added value, short version and other features have created high profits for enterprises. When the traditional printing volume began to show a gradual decline, the digital printing volume showed a steady increase.
The past of commercial printing companies is just like the current packaging and printing industry facing digital printing technology. No plate-making, short preparation time, fast job changeover, variable data processing, and excellent color all make this technology seem promising.
High adaptability is the key factor for digital printing technology to successfully occupy the commercial printing market. This advantage is also applicable to the packaging industry, especially the obvious characteristics of handling a variety of printing materials. The three major areas of flexible packaging, cardboard and hard plastic can be easily handled. With the continuous improvement of digital printing technology, the solutions on the market can be successfully applied to the fields of film, plastic, folding carton and corrugated paper, and the processing of various thin papers is better than that of traditional flexo printing machines.
Good application foundation
Just as commercial printing companies initially used digital printing technology to have a large number of reliable orders, some packaging companies that have entered digital printing technology early on are gradually beginning to see benefits. With the continuous penetration of this technology in the packaging field, the advantages of digital printing technology will be more obvious, and the performance will be more stable under the implementation of workflow and post-press systems.
Compared with commercial printing competitors, packaging and printing companies had mature and independent technology ten years ago. In terms of design capabilities, the current needs of brand sellers are more inclined to complex and efficient product design, which creates conditions for the development of digital printing technology in the packaging field. However, commercial printing companies need to train their sales teams for a long time, and then persuade customers to take advantage of digital printing to expand their business.
At present, long version printing is still the choice of most companies in the field of packaging printing, but the opportunities brought by the advantages of short version and rapid switching of digital printing are already very clear. At the same time, the flexo printing machine provides high-quality and high-efficiency advantages for long-form job printing, thus establishing its own role in future development. For many commercial printing companies, offset printing machines require a large number of orders to operate, but the profit margin is very low, so it is relatively difficult to create new growth points for enterprises.
Packaging and printing companies will gain experience from the digital road traversed by commercial printing companies. This has helped them better define how to enter digital printing. In short, they will accelerate the rapid development of the digital packaging and printing industry.
Upstream and downstream demand matching
Different from the customers in all walks of life owned by commercial printing enterprises, the customers of packaging and printing enterprises are mainly brand suppliers. In the 21st century, globalized solutions, single product proliferation, cost reduction, and personalized demand are obvious. The current real needs of the above brands and consumers are prompting packaging companies to change through innovation.
Global solutions. The pace of development of the international market continues to accelerate, which requires that the international network of packaging companies can provide customers with any number of uniformly standardized quality and color prints.
Single product hyperplasia. Each product will have a different version. The needs of customers in different languages ​​and regions also have their own characteristics, which makes it more challenging. Packaging and printing companies need to process more and more short-form jobs, and they can only process long-form jobs with current high-speed printing equipment.
lower the cost. The impact of the economic environment makes everyone have to work hard to reduce the cost of the supply chain. Digital printing can realize fast shipment, save the pressure of stock for enterprises, and at the same time can choose the nearest printing shop for processing.
Personalized needs are obvious. At present, the market is very interested in personalized printing, which requires enterprises to be able to achieve rapid switching of jobs. At the same time, each distribution store also needs different versions to meet different customer needs.
In short, consumers are very interested in the short-run fast-printed products, the demand for product packaging materials is more diversified, and the printing quality and color are expected to be comparable to those processed by traditional printing methods. If you understand the advantages of packaging companies using digital printing technology today, it is like yesterday in the commercial printing industry. It seems that digital printing technology represents the future opportunities for packaging and printing companies.