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A few days ago, Happy Mickey's general manager Bian Kangfeng announced: Happy Mickey will apply foot health testing equipment to every sales outlet so that more children can enjoy professional services. This is also the last year after the quiet development of functional shoes in the local children's shoes industry, Quanzhou children's shoes brand once again play a healthy series of boxing.
However, if you want to make a new and healthy fight, local children's products brands will not shout slogans. Actually, it will be the focus of the children's products companies to implement the concept of health.
Quanzhou Enterprise Pushes Healthy Shoes Project
In the past two years, functional shoes have been quietly rising in the local children's shoes industry. The shoes are designed for children's foot characteristics and sports physiology. They have high added value and broad market prospects. For a time, many children's shoe companies have found new development space. According to incomplete statistics, currently there are more than 10 children's shoe companies investing in the development of functional shoes in Quanzhou. Happy Mickey is one of them. The market competition of functional shoes has also begun to fierce.
In order to make good performance shoes, Happy Mickey has successively cooperated with the China Leather and Footwear Research Institute, Taipei University of Technology, and Taiwan Medical College. The health shoe research project has finally taken shape. According to Yan Kangfeng, next, Happy Mickey will continue to conduct in-depth cooperation with research and development institutions, start foot biomechanics research, all aspects of the introduction of health shoes project, at the same time, through the professional equipment, check-foot pads, the right shoes for children Provide important reference to ensure the children's healthy growth, so as to further enhance the brand's competitiveness. Kang Kangfeng believes that the in-depth research and development of children's foot health will become an important step in the future development of children's shoes.
Coincidentally, the research topic of jogging shoes jointly initiated by the Newgrand Group, a brand under the Group, and the Scientific Research Institute of the General Administration of Sport of the People's Republic of China, was also kicked off during a school trial. Zheng Yongqi, marketing director of New Banluns, told the reporter that New Benn Sri Lanka selected a group of shoes to send to the training school designated by the Scientific Research Institute of the General Administration of Sport of China. The study participants wore jogging shoes on the professional running platform. Changes in body posture during walking and running, heel stability, different parts of the sole of the foot. The distribution of pressure and pressure, etc., and through further research and analysis summarized the scientific indicators related to jogging.
The research period of the project lasted six months. The research content is comprehensive and in-depth. It will provide a professional and forward-looking professional research report for the industry, which will improve the quality, professionalism and innovation of New Bruns Jones running shoes. R&D provides strong support, and provides directional guidance and comprehensive and rigorous scientific data for the future research and development of Chinese jogging shoes. Zheng Yongqi said.
Scientific data analysis supports product development
The functional shoes on the market are full of functions, mechanical, medical, massage functions, infrared and so on. Differentiation is right, but I sometimes have some concerns. The difference in the concept of functional shoes, whether there is scientific research certification, there is enough scientific theory support, otherwise, these functions not only can not promote health, but also may have Damaged. This is something that businesses and consumers should realize. Taiwan's foot database expert Xu Ximing said.
This is generally recognized by children's shoe brand owners. After all, different postures and shoes have different requirements for footwear. It is difficult to realize the concept of real functional shoes simply by mass production in the current assembly line. Therefore, we have obtained all-round foot data from our customers through optical foot pressure testers, static foot scanners, 3D foot curve scanners, and other foot measurement devices. Based on these data, corresponding compensations will be made in the design to suit customer needs. In the future, the assembly line will be subdivided into more small-scale production lines. The person in charge of double children's shoes said.
Happy Mickey's products are also based on the child's foot type to prepare different shoes. For example, some children are thin in shape. We prepare thin-shaped shoes; we have different shapes to choose from based on the dimensions of children's shoes. In addition, there is also a distinction between flat feet and high bow feet, but all this needs to be supported by scientific data analysis. In addition to cooperation with professional foot-type research institutions, necessary research and development equipment is also indispensable. Kang Kangfeng said.
According to Dai Jiapo, general manager of Zhuoxing Children's Products Co., Ltd., there are few professional investment in these R&D equipments in the market. Foot type institutes only do foot test to obtain data, but there is no way to convert foot type data into products. . After the company cooperates with the foot-type data to convert it into mass production, it finally needs to land on more consumers. Therefore, how to rely on scientific equipment to allow more children to really enjoy personalized health customization is A topic for future development.
Healthy interactive marketing is essential
It is understood that on the one hand, the children's shoes enterprises pay more attention to health indicators on the functional level of products, and on the other hand, it is necessary for consumers to actually experience the health properties of products. After all, health is the result of the latest foot medical research, leading design concepts and The innovative retail service system is achieved through perfect integration.
Therefore, it is a worthy attempt to establish a foot measuring device at a terminal for children's brands such as Happy Mickey and Tokio, and to apply the foot and leg measurement devices of the foot health examination instrument to each sales outlet. , Let more children feel the professional service.
According to Chen Zhongyi, chief expert of Cangkuo planning, through the way of interactive participation, the target group can experience the healthy concept of brand value, and actively and effectively combine fashion elements and values ​​recognized by children, carry out corresponding marketing and promotion activities, and finally allow enterprises to , industry and consumers achieve long-term win-win situation, the healthy experience of children's shoes brand marketing will also be constantly enriched and improved in this process.
Function shoes quietly rise in Quanzhou children's shoes industry date:2015-05-25 09:47