Take the Shanghai International Marathon as an example. As one of China's most prestigious marathon events, the number of participants in the 1996 marathon event has exceeded 35,000 in 2015, and the total number of participating predictions exceeds 120,000. Running heat has spawned a new wave of consumption. Major related or unrelated brand manufacturers are rushing to put their LOGO into the campaign, in the hope that people will go into their own stores after the game to buy more products. Most of these people are professionally decent and have good income. They are pursuing a healthy lifestyle while they are busy with work, and the marathon is undoubtedly in line with such a way of life. Some people even joked that once the marathon is a hobby, it is a mode of burning money. Most marathon enthusiasts are middle- and high-income people with spending power. He said that in general, a set of high-end running clothes and shoes add up to 5,000 yuan or even tens of thousands, and ordinary two or three thousand yuan, "Of course, there are also barefoot, can not run without additional equipment, but we Still advocate the need for relatively professional perspiration and protective equipment." Of course, it is unlikely that there will be a barefoot. In fact, runners who are willing to spend three-digit registration fees to participate in the competition are no longer satisfied with ordinary sports shoes and sportswear as the participation deepens and specializes. More people are pursuing high-end, professional equipment. In the marathon running, the most profitable and direct is the related sporting goods company. At present, the two major sporting goods giants Adidas and Nike sponsored the Beijing Marathon and Shanghai Marathon respectively. With the warming of the sport, the domestic local brand industry naturally wants to eat the cake. It is reported that Xtep International (01368.HK) sponsored 13 marathons including Xiamen Marathon and Chongqing Marathon in 2014 and launched three running shoes. This also made the company taste the sweetness. According to the data, Xtep achieved operating income of 4.778 billion yuan in the fiscal year 2014, a year-on-year increase of 10%; among them, the performance of footwear products was particularly outstanding, achieving an operating income of 3.043 billion yuan. As the only sponsor of the Shanghai International Marathon in sports brands, Nike and Shangma have reached the fourth year of cooperation this year. In the first quarter of 2016, which was released by the company in September this year, the performance of the Chinese market was extremely eye-catching – orders in Greater China rose by 22%, compared with 14% in North America. . Market analysts believe that this increase is due to the development trend of Chinese sports culture and sports trends. Consumers who did not purchase sports equipment before also began to buy products such as running shoes, especially those who do not need to wear tooling and dress to work. As the leader of this industry, Nike is often the first choice on the list. As of August 31, sales in Greater China surged by 30% to $890 million, with footwear products growing particularly sharply. “We are very concerned about China’s macroeconomic fluctuations – at the same time, our brand is unprecedentedly strong and the market conditions have never been so healthy.†Analysts believe that although many industries and companies do not have direct sponsors like Nike, Adi, etc., marathon events can still drive the development of related industries, such as catering, accommodation, sports drinks, health products. There are many different styles of Brush Sets in this category. Some styles are normal, some are
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