The Internet Age Behind the "Leaving" of the Jinghua Times The "Jinghua Times" was founded on May 28, 2001. In 2005, 2006 and 2007, it won the Baidu Chinese media influence for three consecutive times. It was founded 15 years ago. The "Jinghua Times" step by step practiced the innovation of traditional media. The road, but still faces the common confusion of traditional media in the Internet age. In recent years, with the development of the mobile Internet, the information flow is no longer distributed according to the traditional model. Where does the traditional media go in the new era? The "pain" faced by the "Jinghua Times" is not only the traditional media needs to think, but also the common facing of the media industry in the world. Question. Foreign Media Development in the Age of Media Convergence In fact, the urgent need for transformation in traditional media has become a global trend. The Bertelsmann Group of Germany has a history of 175 years. As a media giant, Bertelsmann entered the Chinese market in 1995. Until 2008, it announced the closure of 36 retail outlets in 18 cities in China, which has not been profitable. The midwinter period of publishing and paper books has already arrived. With the development of electronic technology and the mobile Internet era, people's reading style is no longer single. Bertelsmann missed the precious period of opening up this electronic media and business virgin land in China, but has realized that focusing on online services or becoming a good solution for a century-old company to maintain its vitality. In 2015, the Bertelsmann Group gave US online education company a US$230 million investment. The Financial Times was published as early as 1888. The newspaper was published in London, Frankfurt, New York, Paris, Los Angeles and Madrid to provide readers with global economic and business information, economic analysis and commentary. The Financial Times has been digitally transformed since 2000 and has successfully established a global paid online reading model. In October 2013, the Financial Times announced further digital reforms to “eliminate the late-night operation modelâ€. The media believes that the newspaper has not died, and the content is still very important. The transformation of the whole media is not only a change in the workflow, but also a change in the way of thinking. The Financial Times has positioned the first four editions as reviews and in-depth reports, and the topics can be determined in advance. Move the overall time node forward to plan content and manage the team more reasonably. The newspaper's editor-in-chief, Lionel Barber, said in a revised "memorandum" for all editors: "Our news editors and journalists will shift from passive news responses to more meaningful newsworthy news ( The production of newsincontext), while continuing to be faithful to the pursuit of original news and investigative reports. At the same time, they believe that the news on the print version is 12 hours later than the slower website, so the FT "must be commented and commented." See the long." What is the secret of traditional media transformation? Many reporters in the "Daily Telegraph" have suitcases (packages) around them, ready to go to interview. The Financial Times requires that the original editors of journalists must be transformed into the direction of the whole media. The media-wide transformation is a top-down reform, so targeted training is needed. The newspaper has been providing various trainings to its employees for digital editing, media integration and so on. The Wall Street Journal has also brought together journalists from around the world, and has held several closed-ended trainings over the past five years. Through training, reporters realized the importance of using social media, charts, pictures, videos, and promoted ways of thinking and working. The Wall Street Journal will also use the graphic and video methods to publish a short story on social media, and then publish a slightly deeper content on the website. After that, the paper media will make the story more complete and deeper. The New York Times has created an expert journalist. The team of journalists comes from different fields. For example, financial journalists are experts from the Federal Reserve. Legal reporters are professional lawyers graduated from Yale University, and war correspondents are from the Navy. The New York Times will produce about 50 videos a day. The video produced by each media lasts for 2 to 3 minutes, and the accompanying advertisements have become a new source of revenue. South Korea's JTBC TV station adjusts the program form according to user habits. Shorten the broadcast time of news reports, reduce the total number of news, but increase the length of news with influence and communication. Instead of broadcasting news in the form of short messages, it combines analysis and comments, social media public opinions, etc. Factors for deep processing. ARC Advanced Royal Champion , https://www.arcimportcorp.com
Since October this year, the media circle has begun to rumor that the influential metropolitan newspaper "Beijing Times" in Beijing is about to suspend publication. On November 13, this news was finally confirmed by the "Beijing Times". At 17:58 on November 13, the "Beijing Times" issued a microblogging claim that the newspaper will be closed on January 1 next year, and will be changed to Beijing Daily. The director of the newspaper group is hosting and is currently working on the post.