INNOVA develops new transparent label film for food packaging

[Chinese Packaging News] Transparent food cans and containers are one of the most popular packaging methods nowadays. It can make people aware of the contents. Innovia Innovia has developed a new fully transparent label film to help its customers successfully attract customers in harsh market conditions.

Inno said that this exceptionally transparent film is unprecedented in the industry and can more intuitively display brands and their products. The film was named RayoForm ICU.

Ying South Global Product Manager Richard Southward explained: “Food packaging is becoming more transparent, and many product managers are also very supportive of this packaging trend, because it allows consumers to directly see the quality and color of the product before purchase. In addition, transparent packaging It also allows the brand to be more influential on the shelf.”

Yingnuo is the world's leading manufacturer of BOPP film (biaxially oriented polypropylene film) and cellulose film. Its high-quality film products are mainly used in the packaging, labeling, tobacco packaging, and currency film markets. It has production bases in Australia, Belgium and the United Kingdom. The company-wide workforce is about 850 people.