Under the background of “Internet +â€, in 2015, many industries, including stationery, saw a closing of the store or a wave of transformation. Almost every company was struggling to make business difficult. At the same time, the online business is booming. Behind the coexistence of “Changdian Chao†and “Internet Hotâ€, what kind of strategic adjustment should traditional physical stores make to break through the dilemma and find a way? There is a “closed door†in the national physical store, where is the office stationery outlet? In the first half of 2015, China's offline physical stores ushered in a wave of "closed door." The data shows that the major retail companies have closed 120 stores in the domestic market, of which 25 are closed in department stores, and stationery stores are closed down in many parts of the country. The weak consumer demand in the terminal, coupled with the diversified competition in the consumption channels and the impact of closing stores and remodeling stores, led to a year-on-year decline in sales revenue. At the same time, fixed costs such as labor costs and rents continued to grow, compressing revenue, and offline stores went. More and more difficult. Experts instructed: offline stores are either transforming the network, or closing down, closing the door relative to the weak traditional physical store, the performance of major e-commerce can be described as strong. In August of this year, Ali released the latest financial report as of June 30, 2015. The financial report shows that Ali's total revenue for the first six months was 20.245 billion yuan, of which 15.712 billion yuan came from the Chinese retail platform. Jingdong's second-quarter results showed that Jingdong's total transaction volume (GMV) in the second quarter reached 114.5 billion yuan, a year-on-year increase of 82%, and the single-season transaction volume broke 100 billion for the first time. "Just like the impact of digital products, traditional film can not escape the fate of being eliminated. Now the status quo of traditional physical stores is also the same: either transformation, or closure, closing." Professor Yan Guoqing, Dean of Zhejiang Wanli College of Business It is believed that the offline store “closed door tide†is caused by the impact of e-commerce, and it is necessary to break through the dilemma of “closing the tideâ€. For the traditional office stationery store, you should choose the vertical e-commerce platform for stationery. The current e-commerce platform is a good choice. Using the Internet's thinking to subvert and reconstruct the traditional channel marketing model, move purchases from offline to online, and communicate at any time to place orders. Through the platform, merchants quickly understand the market demand, and make the office stationery business all over the country, making offline work online, single communication and interactive, market management data, making office business easier! With the innovative concept, the unique model is expected to become Alibaba in the office stationery industry. It is a good way to transform the offline store to survive! Source of information: Internet Spring mattresses, coil mattresses Foshan Goodnight Mattress Co.,Ltd , https://www.goodnight1986.com
"In the past few years, I opened the store (the offline store). In the past two years, there was basically no business. If my stationery store was next to the school, I would close it. Now the store is not good, I am a friend. In Dalang, I used to print supplies. I bought a car for three years before, and now I am closed again," said a Dongguan stationery store owner.
Is the office stationery transformation touch net, like other industries, to Tmall and Jingdong? Tmall and JD.com are comprehensive products. The number of users is huge, and the total traffic is large. However, the traffic is complicated. Compared with the closed-loop characteristics of the vertical e-commerce platform, the traffic is extremely easy to lose. The stationery vertical B2B network platform, the users are relatively concentrated, and the final purchase conversion rate will be higher.