Product packaging is a powerful weapon in marketing, so companies must choose a packaging strategy for packaging design. Common packaging strategies include the following:
1, similar packaging strategy.
A similar packaging strategy refers to various products produced and operated by a company. Use the same pattern, color, or other common features on the package so that the entire package is similar in appearance and easy to notice. This is a product produced by the same company. The main advantages of this strategy are:
1) It can save packaging design costs.
2) Can increase business momentum and improve corporate reputation. A series of uniform product packaging is bound to make consumers suffer from repeated visual impact and form a deep impression.
3) A variety of new products can be put on the market, and similar products can be used to make use of the company's existing reputation, so that new products can quickly occupy a place on the market. Similar packages are selected for products with the same level of quality, and do not create products with widely different quality levels. Otherwise, they will adversely affect high-end quality products and endanger the reputation of the company.
2, grade packaging strategy.
The grade packaging strategy refers to the products that the company produces and operates, and implements different packaging according to different quality levels. Separate high-end, mid-range, and low-end products, adopt corresponding packaging, and make the product's price beautifully packaged.
3, comprehensive packaging.
Comprehensive packaging, or a variety of packaging. Matching packaging refers to the company's use of a variety of goods that are related to each other in a single packaging container and sold at the same time. This strategy provides convenience for consumers to buy, carry, use, and store, and helps companies expand their sales and promote new products, such as tool kits, household kits, treasure boxes, makeup boxes, etc. product.
4. Reuse packaging strategies.
Reuse of packaging, also called multi-purpose packaging, means that after the goods in the user's packaging container have been made, this packaging container can continue to be used for the purpose of purchasing the original product, and may also be used for other purposes. If the oil bottle is used to copy the original cookies, it can also hold candy, and can also be used to hold stationery items, etc. This kind of strategy helps to arouse the user's buying interest, and may also promote its repeated purchases to play the role of advertising.
5, complimentary product packaging strategy.
This is a more popular packaging strategy in the foreign market, and it is currently used in the Chinese market. This strategy is for companies to attach some gifts to the packaging of a certain product in order to attract purchase interest. Such as children's toys, candy, and other goods packaged with comics, literacy cards, sticky, cosmetic packaging with coupons, species tired of several different gifts. Some merchandise packages are accompanied by a lottery ticket, winning a prize after winning the prize;
6, reform packaging strategy.
The reform packaging strategy refers to the enterprise's reform of packaging design accordingly with product updates and changes in the market. In the modern market operation, the improvement of commodity packaging, like the improvement of the product itself, has a necessary effect on marketing. If the quality of similar products is similar to the intrinsic quality of similar products, but the sales are not smooth, it may be that packaging design is not popular. At this point should pay attention to change packaging, the introduction of innovative packaging, may create excellent sales performance. At the same time, we should collect more information on the packaging performance in the market, continuously improve the product packaging, adopt new materials and technologies in a timely manner, carefully design new shapes, and create novel and unique packaging to perform various functions of packaging. Of course, this does not mean that as long as we pay attention to the change of packaging can promote sales, the internal quality of goods should also be continuously improved, at least to meet the requirements of use is the most basic prerequisite.
7, packaging strategy selection points.
The role of product packaging is to protect the product itself, to facilitate consumer use, beautify the product, increase product added value and sales promotion. Reasonable product packaging strategies have a very important influence on the company's product marketing activities.
Specific attention should be paid to the following points:
(1) Points to note when changing the shape of the package. In general, the shape of the package is determined by the geometry of the product, but in some cases, special considerations are needed, for example, to specifically reflect the inner beauty of the product, companies need to change the external shape of the product. If companies need to change their original packaging, they must first understand consumer spending and usage habits. Do they have conflicts with them? Also pay attention to consumers' line of sight habits. Do you agree with the circular packaging consumers? Why do you like flat or square packaging?
(2) Whether using a family package or a separate package, a so-called familial package means that all product items use the same or substantially similar packaging. The advantage of this is to reduce the design of the packaging, printing costs; because of the promotion of a product project will drive other products, can reduce advertising expenses; can also use the company's successful product projects to drive the sale of other product projects. However, the disadvantage is that if one or several products have problems, it will also affect other product projects. If a single package is used, packaging costs and promotion costs are high, but it will not have a concomitant effect on other product items due to a problem with a product project. This requires companies to decide based on marketing goals and marketing risk.
(3) Use a combination package. Within the same package, the packaging series is the associated product, which is a combination package. A toothpaste and a toothbrush are packaged together; a set of cosmetics are packaged together and so on. The advantage of combination packaging is that it can increase the sales volume of the company's products. When customers need to purchase related products, they do not only recognize the products purchased by one company. In most cases, they buy the products of several companies. Use combination packaging to make customers purchase products as much as possible; at the same time, it is also suitable for customers to purchase for gifts.
(4) Multi-purpose packaging is used. Multi-purpose packaging means that the packaging can be used for other purposes after the product is consumed or used. Such as medicine bottles for drinking cups, plastic bags for handbags. Multi-purpose packaging can make the package play the role of long-term advertising; so that customers have the effect of relatively cheap and willing to buy.
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Mobile Type Operating Light

KYLED500-22

LED-Q19

Germany imported beads

Imported French lens

mould Die-casting Eight edge type Revolving arm

Optional emergency power supply≥3 hours

The main features:

1)Ideal cold light effects

Using the new LED cold light source, ensure energy saving and environmental protection and long service life up to 80,000hours and more.

The temperature increase of surgeon`s head below 1℃. LED do not engender infrared ray and ultraviolet radiation, without the temperature

rise and tissue damage caused by halogen shadowless light, also it can accelerate the wound healing after surgery, and without Radiation pollution.

With color temperature constant and soft, LED is very close to the sunshine.

1) Excellent shadowless effect

Lamp with the most scientific radian and Multi point light source design, ensure better uniform illuminance. When the lamps are partially occluded,

also can achieve perfect shadowless effect.Lamp panel radius of gyration ≥182cm, the lamp can be pulled to vertical floor, convenient to any angle illumination.

2) Excellent deep lighting

It is based on modularize method by Computer Aided Design, focused to irradiating with more beams of LED. It produces the deep lighting which beams

more than 1200cm,the illumination of center up to 180,000Lux or more, and offer the color temperature that can be adjusted from 3700K to 5000K which

is close to sunshine. Absolutely, it really reflects the color of human tissue and satisfied by all kinds of operating light needs.

3) Advanced control system

The use of liquid crystal display button control, to meet the needs of the medical staff of different patients with the brightness of the operation.

It offers illuminance memory function.

It does not effect using when a single circuit or one bulb is broken.

4) Universal suspension system

Rotating arm, a new type of alloy material is made of eight edge type.

Balanced system using imported arm module, more than 5 group universal joints, every cantilever must has more than 3 joints which can be rotated in 360°,

The structure is light, easy to manipulate, accurate positioning, can provide the maximum range of regulation.The equipped with fatigue correcting unit and

fix position hand handle device, easy to fix position after long time use.

5) Modern laminar lamp

The thickest part of lamp-chimney is not more than 10cm.

The lamp-chimney is made of ABS, The handle on the central of lamp can be detachable, can take high temperature (≤ 134°C) sterilization treatment,

easily adjust, flexible fixed.

Mobile Type Operating Light,LED Examination Light,Mobile Operation LED Light,Mobile Stand Operating Light

Shandong qufu healthyou Medical Technology co.,Ltd , https://www.kangerjianmedical.com