In today's home building materials market, customized homes are favored by consumers because of their "satisfying individualized needs". In the past two years, the market has developed rapidly and the market has gradually formed a fierce competition. At the same time, however, there are many problems in customizing homes that are criticized by consumers. The problems of “no goods, no delivery, no sales, no after-sales†have been exposed to the public. In the face of these problems, how to crack the home business of custom routes? Compared with traditional finished furniture, custom furniture has changed the way of service and sales. As a new thing, it is an indisputable fact that the custom home industry lacks national standards to regulate and restrict. The industry entry threshold is low, which directly leads to the market. Companies that use custom-made home signs are “spreading everywhereâ€, but some companies do not have the ability to provide customized services to consumers. Delayed delivery to normal Although the brand is the first reassurance of consumers to buy products, the fact is that big brands do not necessarily equal high quality, especially in the custom home industry. Recently, some consumers have reported to reporters the “encounter†when purchasing customized products. According to Ms. Dong, in the process of negotiating with a whole-house custom home store staff, the designer first modified the design drawings in the past six months, but still did not reach the level of satisfaction, she wanted a refund, but the brand staff Indicates that the deposit cannot be refunded. Later she changed the custom closet to a desk. However, the 1.2-meter-high desk costs nearly 3,000 yuan, and Ms. Dong thinks the price is too high. After the two sides communicated, no agreement was reached, and the brand staff ignored Ms. Dong’s refund request. "Although the final refund is available, if the quality of the things bought at a high price is not guaranteed, and the service attitude is not good, the custom home brand is a bit too much," Ms. Dong said. Industry insiders told reporters that to do custom home, we must first understand the consumer's decoration needs and decoration style, and then according to different consumer brands and consumer awareness, tailor-made consumption drawings for consumers, the drawings need to be modified after the design is generally 4~5 In order to reach the owner's satisfaction level of about 80%. The industry admits that in the custom home industry, there will be delayed delivery regardless of whether the tooling or home improvement is more or less. How to crack the "disease"? Delayed delivery, wrong goods, and after-sales service brands have become a common problem faced by the custom home industry. So, how to crack? The industry believes that although the custom home industry entry threshold is low, but the big barriers are reflected in the combination of flexible manufacturing capabilities, sales network, service capabilities, which is the bottleneck of custom home enterprises need to break through. Hu Zhongxin, secretary general of China Home Building Materials Decoration Association, believes that the important reason for complaints from custom home furnishing enterprises is that the previous design process was not done well. First of all, the level of designers is limited, and secondly, the designers are relatively unprofessional. "The goods don't have a certain relationship with the design." “I appeal to the national level to introduce relevant standards for custom homes, and the industry needs to be regulated.†Hu Zhongxin said. For example, some companies' custom home products are based on Yanmi to calculate the price, while some companies are based on the expanded area. The price difference between the two sets of calculation standards is obvious. Zhu Changling, chairman of the China Home Furnishing Association, summarized the problems of delayed delivery, mismatched goods, assembly capabilities, and after-sales service that are prone to the above-mentioned custom homes as "error rate." Zhu Changling believes that the error rate is an inevitable problem in the development of the customized home industry. Because custom homes are different from traditional finished furniture, they need to be sized and made according to customer requirements. "To solve, the first is to increase the training of the service team, the work norms and standards must also keep up. The second is to have the ability to customize. As a custom home business, with a custom banner, the service can not meet the requirements of the standard Do not advertise custom." Zhu Changling said. At present, the enterprises in the home market with custom-made home signs can be described as everywhere. The reporter enters the keyword “custom home†in the national enterprise credit information publicity system, and there are thousands of “custom home†enterprises in the search results. Zhu Changling told reporters that from a professional point of view, the concept of "customization" should be to meet the individual needs, flexible production, mass production, in order to reflect the meaning of customization. Rather than the company creating a single product based on individual consumer requirements. "Customization itself is a selling point, and it is also a change in service means. This is an important reason for the customary home business to bloom everywhere." Zhu Changling said. 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