The reporter learned from the Zhanjiang Product Innovation and Design Center, Minjiang Branch, yesterday that the “toy creative treasure” Internet platform participated in the research and development of the center was launched. This project is a “remaining trace” for toy design, providing technical support for intellectual property protection and will promote the healthy development of the plush toy industry in Yangzhou.

According to reports, the "Toy Idea Po" project is a technological achievement of the exchange and cooperation between manufacturers and R&D personnel during the advancement of the China Yangzhou Plush Toys Gift Creative Design Contest. It will provide "for the contest and toy companies and designers." One-stop "intellectual property services.

Open the "Toy Creative Po" web page or WeChat public number, the designer can "second pass" the design program to the "Toy Co., Ltd." terminal, let the design stay "mark", through the "creative toy treasure" using a trusted time stamp Technology, leaving a legally valid electronic credential for each design idea, not only meets international and national standards, but also realizes real-time protection of innovative ideas.

The plush toy industry has always been a traditional classic industry in our city. In recent years, with the reshaping of a new round of industrial pattern, the plush toy industry has been reduced in the rank and proportion of the city's industrial structure. A person in charge of a plush toy company in the city said that in addition to the changes in the environment, the plush toy industry itself has also formed a vicious circle - profit is reduced due to plagiarism in the corporate design, and the price competition in the vicious competition of "shanzhai" products has reduced the development of the industry. Speed ​​and hierarchy.

“Toy creativity, design manuscripts, finished products pictures... can be uploaded and stored at any time to determine the copyright, real-time and convenient without agent, not only can protect toy innovation design from the source, but also help prove the ownership of the product in case of infringement disputes. Safeguarding legitimate rights and interests is equivalent to a designer having a safe," Li Jiarun, head of the Lijiang Branch Center of Product Innovation Design Engineering Center of Zhejiang University, told reporters.

At present, the platform has attracted more than 300 designers in the industry to accumulate more than 3,000 pieces of design works. At the same time, it has attracted more than 500 manufacturers and merchants to "dig" designs. Once the time is ripe, the center will open a “toy creative treasure” online design trading platform, allowing businesses to select their favorite designs online, so that companies and designers will no longer be imitated by plagiarism.


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