In the Russian market, the interest in computer games and authoritative role-playing toys, which are more expensive, has diminished, and the demand for educational toys has risen. Early Learning Centre plans to switch to the mass market across Russia. This year, demand for education and enlightenment toys has increased across Russia, and the number of stores selling related products has also increased significantly. Many parents want their children to win at the starting line, so toys such as puzzles, building blocks, chemical experiment kits and self-assembled electronic combinations are popular, creating a bumper harvest for two local toy chain giants, Smart Kids (Umnyie Deti) and Daughters & Sons. One year. At the same time, the UK's early childhood toy retailer Early Learning Centre (ELC) has once again made a big push in Russia. ELC entered the Russian market as early as 2000. At that time, Russia’s oil and natural resources industry continued to rise and the economic outlook was bright. ELC follows a number of overseas retailers and quickly opened flagship stores in Moscow and St. Petersburg. However, with the intensification of international sanctions imposed since 2014, ELC has not been withdrawn from Russia, but its business has been greatly affected. ELC works with Russia's largest and oldest toy and gaming chain, Detsky Mir, to operate the local business. Although the revenue from ELC's Russian business accounts for only about 1% of Detsky Mir's annual turnover, cooperation not only helps to improve the image of the latter. It has also greatly increased its strength in the educational toy industry, leaving its main competitor, Spanish toy and game chain Imaginarium. As the market regains interest in educational toys that help the body and mind, ELC has also moved its stores in the Atrium and Gagarinsky malls in central Moscow to large shopping malls with a lot of people, especially Las Vegas and Rio. At the same time, ELC also plans to open 45 new stores across Russia by the end of the year, and compete with the Imaginarium, which currently operates 50 stores. In addition, Detsky Mir also intends to reposition the business direction of ELC, changing the style of the past to the high-end market and switching to the mass market. In the long run, the demand for enlightenment and educational toys in the Russian market will continue to rise, and many retailers will eventually sell more of this type of toy. The demand for enlightenment and educational toys has risen mainly because consumers have gradually found that authorized character toys seem to be worth the money, and some computer games have indulged the younger generation and attracted widespread attention. The development of the Russian toy market undoubtedly brings opportunities for Hong Kong original manufacturing (OEM) and original design (ODM) suppliers engaged in the educational toy industry. However, companies interested in entering Russia should conduct market research and consult with retailers in the country before developing any production line to understand the preferences of the local market. Where practicable, the company should be approved by the Russian Ministry of Education. Although the application process is inevitably very long and requires a lot of resources, if the products are officially recognized, they will have a good chance to achieve good results in the local area. Children's World Exhibition is an important exhibition in the Russian toy and game industry. In addition, e-commerce has brought unlimited business opportunities to enterprises, and it must not be ignored. At present, online shopping for children's products is becoming more common in many areas where Russia is relatively poorly equipped and in rural markets. AliExpress and JD.com currently have Russian-language websites that provide a low-cost way for companies to enter Russia, a potential market. Stainless Steel Small Steamer,Metal Vegetable Steamer,Stainless Steel Vegetable Steamer,Steel Steamer Jiangmen Junerte Stainless Steel Kitchenware Co.,Ltd , https://www.jmjetkitchenware.com
