Ten Trends in China's Future Consumption

In August 2000, CCTV Survey Center and Jingxin Advertising Co., Ltd. jointly launched the report “Empirical Future--China's Seven Cities' Consumption-Oriented Research”. The research objects include consumers, consumer products, and media, and put forward the core concept of "consolidated consumer groups." Forecasts of future consumer trends.
This article is the best part of it. “Trend” reveals a brand new trend in China’s consumer market, and it is highly forward-looking and instructive for key marketing issues such as product positioning and target consumer segmentation.

The main body of China's future consumption trends is China's backbone force - the backbone. The quintile contains many meanings: they are a group of youth to middle age; they have higher education levels; their income levels are generally higher; they are concentrated in economically developed and culturally active big cities; they are satisfied with the status quo; they Hope that life is stable; they are pragmatists; they are the mainstream of society.

The top ten consumer trends are:

Trend One: The most fundamental difference between the free-spirited stratum and the average Chinese citizen is the maturity and assertiveness of their consumer behavior. They gradually tend to be independent and individualized, and following this is another important trend: consumer behavior tends to be diversified, and there are market segments due to different lifestyles.
Trend 2: Concept of personal financial management The concept of personal finance of consumers in the middle class is maturing. With China's accession to the WTO, banks and the insurance industry will gradually take the lead in opening up. Various products related to personal finance will have great development in China.
Trend 3: After the “comprehensive experience” of commodity consumption patterns, the cadres have reached a certain level of quality of life. In the 21st century, they will pursue higher levels in consumer life. In simple terms, it is to hope that life can be enriched or stimulated spiritually or spiritually, in addition to material satisfaction.
Trend 4: Consumers in the health and cultural quintuple have a lot of bad habits, but they are very active in pursuing health. The mentality of spending money on health will only increase.
Trend 5: Looking for a spiritual oasis? The nucleus is optimistic about the future, but their optimism is not simple. Although they are happy to see the progress of the country and enjoy the material and material results that economic development has brought to them, due to the rapid changes, the inner heart of the individual often produces A kind of inability to control the environment. Therefore, another important consumer trend in the 21st century is to provide a quiet living space in a high-speed city.
Trend 6: In the era of consumer information, it is necessary to continuously collect all kinds of information and news. Information news has become an important consumer item for consumers. Newspapers, magazines, television, and radio have enjoyed rapid development in the past decade. Consumers in the middle class have gradually increased their ability to accept and select all types of information. They began to require product promotion in addition to information, but also have an entertaining element.
Trend 7: How is the balance between internationalization and localization? China will not only shorten the economic distance between her and advanced countries, but will also gradually become more international. Learning the strengths of advanced Western countries has become an important means for the prosperity of individuals and nations. The subject of learning is not limited to science and technology, from business management to marketing.
Trend 8: Women's Values ​​It can be said that in China, women in the middle class do not face equality issues, but how to define women's "values." While women are "feminized," women in the middle class are not content with returning to traditional women's virtues. They hope to be able to propose more meaningful positions, including the difficulties that arise in the face of economic development. In the 21st century, women in the middle class will be more willing to put forward their own views, focusing more on women’s “different” and “values” and more actively addressing issues that belong to women.
Trend 9: The younger generation of self-conscious young people In the middle class, young consumers have their own ideas and consumer trends. This generation of young people is different from any generation in China. The young generation is no longer a “negative” audience. They know what they want and they need to be in touch with the outside world. The youngsters of the middle class are not a group of confused rebels. On the contrary, they feel that the opportunity is in their grasp and that they value "mastery," yet they feel a lot of pressure. Their open and positive attitude is driving the formation of China's "young market."
Trend 10: The emergence of “new knowledge elites” The so-called “new knowledge elites” refer to young people (20 to 35 years old) in the middle class who have a high level of education and college education or higher education. They are “ Owner of knowledge." These elites have the strongest spending power. They are the promoters of the Chinese economy in the 21st century. As an independent consumer group, they are unique and have their own consumer values ​​and trends.