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Packaging and branding have many functions. After all, they are the carriers of information. These introductions and descriptions deepen the user’s perception of the product, evoke the user’s needs and give them the desire to purchase. It is because of the existence of packaging and trademarks that international trade has been created—rich material supply and intricate logistics systems. Nowadays. Whether it is fish fillets or perfumes, ice cream or hair dryers, medicines or cigarettes, none of the products have their own packaging and trademarks. How can we stand out in the overwhelming number of trademarks, how can printing companies successfully occupy a place in the packaging and trademark market. It is one of the issues that most managers care about most. Experts believe that the following three factors have a direct impact on the success of the company. The first is the factory building. The optimal production process must be integrated with the factory building. Coordination with the production environment is the key. second. To ensure efficient production. First-rate equipment and its rational layout are all essential. Last but not least, a group of well-trained employees with a keen business acumen and rich technical knowledge who are highly motivated. Most of the advice printers also use another important strategy. Is to focus on a specific market segment r For example, only for pharmaceutical packaging or cosmetics packaging. On this basis, more and more printing companies began to provide a full range of services, and they even provide financing solutions for customers. Providing customers with integrated solutions has become a feature of modern printing companies. At the 5th Beijing International Printing Technology Exhibition, Heidelberg's packaging and trademark printing solutions show you how to win high-quality products in the fierce competition. Competitive prices can only be obtained through specialized production. The eye-catching trademark marks communicate far beyond the pure information of the product itself. This applies to all types and prices of goods. It is very common to use spot colors in printing, which can satisfy the pursuit of true and vivid colors. As a major component of the packaging, the trademark bears the task of marketing the product. Therefore, marketing experts in addition to relying on their deep professional background, modern technology, and unparalleled precision in the design of the trademark, pay special attention to the feeling. Trademarks must be closely related to the product and make people think of it. From a product perspective, traditional craftsmanship and modern, state-of-the-art processes have applicability. However, from the point of view of papermaking, prepress, printing, and final post-press processing, only with the use of modern machinery and reliable technology, can a printing company be able to print a distinctive trademark to attract consumers' attention. Printing technology determines the development trend of packaging quality Packaging determines the orientation of packaging printing. The packaging now becomes more and more sophisticated and sophisticated. For example, using UV technology for full or partial coating. Varnish or matte oil. Such technologies as pearl printing or printing and printing silver make the packaging really achieve the purpose of promotion. Now even the flavor of the fragrant can be printed. This is just a few simple examples, but it is enough for us to understand what modern printing can do. In addition to understanding these diverse options, environmental concerns should also be mentioned on our agenda. The disposal and recycling of waste are two major topics. Printing is still an important part of the entire packaging production process. Many machining processes that have not been realized in the past have been integrated into the concept of modern machinery manufacturing. The quality of printing and finishing can reflect the quality of the product and whether the product is attractive to consumers. Despite the rapid development of electronic media in various magazines, samples, and those publications with huge circulation, their demands for quality have become higher and higher. however. While the total printing volume has risen, the print output of individual prints has been decreasing, showing the trend of personalized printing and multiple versions.