Color Measurement and Control of Gold and Silver Cardboard Printing

I. Introduction

At present, there are many kinds of cigarettes on the domestic market, and almost every place has its own brand. If you pay attention to their packaging, you will find that the replacement of cigarette packs is even more dizzying. From paper flexible packaging to ordinary white card hard packs to glass cards, aluminum foil gold and silver cardboard, which has been popular in recent years. The use of new technologies has also emerged in an endless stream, creating a new fashion called “paper packs to see cigarette packs”.

For packaging users, the packaging of their products has become an important means for consumers to identify product quality and a symbol of product value. Gold and silver paperboard is made of ordinary white cardboard composite or coated with gold and silver ink. Due to the metallic hue containing gold and silver ink, the general surface shows a metallic luster, and then printed on the top of a variety of colors of exquisite designs, giving With high-class elegance. For printing companies, the average price of a set of gold and silver cardboard cigarettes is equivalent to 3-4 times the price of ordinary whiteboard paper, which has a higher profit margin. Therefore, we have seen in the market that most cigarette makers use branded cigarettes that are packaged in gold and silver cardboard; furthermore, cigarette pack printing manufacturers are also willing to recommend gold and silver cardboard printing cigarette packs to cigarette factories.

However, due to the strong metallic luster on the surface of the gold and silver cardboard, the color during the printing process is not easily controlled. How to ensure that the same batch of printed products, even the ink of different batches of ink, is the same. It is a basic requirement for printing companies to print with gold and silver cardboard packets, and it is also a problem. If the apparent characteristics such as the color and texture of the product packaging appear to be different, consumers may think that the quality of the product is not stable and even suspect the authenticity of the product. Therefore, the general cigarette factory attaches great importance to the color of its product packaging, and the printed bag must have the same ink color. In fact, for printing, the color consistency can only be relative, to ensure that the same batch of print color consistency has been more difficult, and most of the cigarette package printing is a multi-batch printing and a large number of printing, how to control and ensure different batches The uniform color of the prints is even more difficult. What are you supposed to do?

X-Rite, as the world leader in color measurement, has a very rich product line to meet the different needs of different industries. In the printing industry, X-Rite offers a full range of products to meet the needs of pre-press, print color measurement and control, and to perform print color management. This article briefly analyzes how to use the X-Rite color measuring instrument to measure and control the color of the cigarette pack printing of gold and silver cardboard, and is willing to discuss with the peers.