Leisure chairs are a type of furniture used for rest, relaxation, and enjoyment, typically with comfortable seat and backrest designs to provide optimal comfort and support. There are a wide variety of leisure chairs that can be classified based on different functions, materials, styles, and uses. The following will introduce several common categories of leisure chairs. Fabric chair,Egg chair,Fashion chair Foshan Shengshi Zhihui Technology Co., Ltd. , https://www.zhhotelfurniture.com
Coca Cola
Coca-Cola can be said to be a model for product packaging. As a kind of popular beverage, there are not many kinds of Coca-Cola. The reason why people are loved by people at all levels is one of the secrets of success is to use different product packaging for different consumers. The previous glass bottle packaging has its fatal weaknesses: the price is single and does not meet the consumer psychology at all levels; it is not portable and is easily broken. In order to win more consumers at all levels, the Coca-Cola Company has changed the single packaging form of the past: low-income consumers can buy 1.25 liters of plastic bottles of Coca-Cola, which are low-cost, storage-resistant; high-income groups. Consumers can choose a can type, which is easy to carry and cater to fashion. For scattered consumers, Coca-Cola is also equipped with bulk Coca-Cola. In addition, for different tastes of male and female consumers, the company introduced Sprite, Fanta and other beverages; the most valuable are Coke's red, Sprite's green, Fanta's orange, giving people with excellent visual effects, very consistent with the product itself specialty. Rich and varied packaging forms meet different needs from all aspects, and market share has naturally increased.
2. Shuijingfang
China has done well in packaging is "Shuijingfang", known as the miracle in the history of Chinese packaging. From the year before the Guangzhou Garden Hotel Shuijingfang was opened in the previous year, Shuijingfang succeeded in occupying the high-end liquor market in Guangzhou and Shenzhen, and landed in the Beijing-Shanghai market. The sales amounted to several hundred million yuan. Throughout the marketing strategy, packaging has contributed. Swellfun took the lead in the use of paper and wood combined packaging, perfectly embodying the combination of gold, wood, water, fire and earth, and rich national traditional culture. The solemn elegance of the company was awarded to the world's top advertising award Mobi packaging design gold award. In terms of cultural appeal, “Shuijingfang wine, live cultural relics were brewed in the original siteâ€, “upper class, Sheung Shui, and Shangkou’s fine wines, and Shuijingfang brewing water from the Minjiang River and clear snow, subject to the spring festival of Dujiangyan. Since ancient times, Shuijingfangjiejiajialiangquanquan, households Humei, famous wines, and handed down from generation to generation "... These words are really exciting. At the same time, Shuijingfang claimed to change the most expensive wine in the high-end liquor market in China. It has been the dominant situation for foreign wines for years. This appeal of responsibility has also impressed many consumers. In short, the success of Shuijingfang lies in: First, pay attention to market segmentation, and be good at capturing the flash of opportunities. Second, the target market is locked in and its market positioning and product characteristics are clearly defined. Swellfun is positioning itself as a high-grade wine in China, focusing on Chinese characteristics and high quality. Both of these characteristics are strongly expressed in product packaging, product culture and publicity. Third, it clearly puts forward its corporate strategic objectives, namely changing the situation in China where the premium wine is dominated by wine.
3. China's milk powder market
At present, the domestic milk powder packaging design is very unintelligible, not only the color of the front of the packaging bag is unreasonable. The pattern is rigid and the content on the back is very small and very simple. The contents of the back of foreign milk powder packaging are very large, it includes important precautions, feeding tables, milk disinfection and milking methods, nutrition information, nutrient content table. Production date, site and other information. Some may feel useless, but young mothers think it is absolutely useful. The reason why foreign brands of milk powder has succeeded in occupying the high- and mid-range milk powders market in China is to rely on these materials and rely on various advice and guidance from nutrition experts.
When the domestic milk powder companies blindly guide consumers to “sometimes milk replaces breast milkâ€, please look at how “power and spirit†is done. In this important issue, it reads, "Break is the best food for infants. Before you decide to use a larger amount of powdered infant formula, you should first listen to your doctor's advice." How responsible it is to inform the public about the truth is a respect for consumers. . As long as it is a variety of information about milk-fed infants, it can be found on the packaging of foreign brands of milk powder. For young mothers who are new mothers, how much experience do they have when they feed their babies? No, only rely on these learning materials. According to Nestlé's survey, all parents who use the "Li Duo Jing" to feed their babies have all read this series of information and are very serious. In fact, these materials are the only driving force that has been guiding young parents to repeat purchases. In particular, those figures and forms, in the consciousness of the Chinese people, represent the authority and represent a formal, professional, and formal thing. These charts and various materials make the young parents very much trust this. A product, I believe the quality of its products are superior. In the packaging of domestic milk powder, no one has such a comprehensive feeding guide. How can young, non-feeding parents trust their products?
Foreign brands of milk powder are mostly equipped with special measuring spoons. Even if they are not, they will tell consumers exactly how many grams of milk powder they have. However, domestic companies do not have a dedicated measuring spoon. Although there are hints on the packaging, there is still nowhere to check what shape the size is. Therefore, if the domestic milk powder companies consider more packaging factors, learn from the successful experience of foreign countries, and improve product packaging design, it will definitely improve the status quo.
Packing strategy and product packaging strategy
1. Series packaging strategy
That is, the series of products produced by companies with similar quality and similar uses have the same pattern and similar color on the packaging to reflect the common characteristics of the products of the company. This packaging strategy allows consumers to know which company's products they see at a glance, and can closely link products with corporate image, save design and printing costs, establish corporate image, improve corporate reputation, and benefit various products. It is the promotion of new products.
2. Grade packaging strategy
Products have different grades, different grades of different products, different costs, their value is not the same; even if the same kind of product, different grades, its quality and value are also different. Packaging is the overall product shape, must be consistent with the product's inherent quality and value, the use of high-quality high-quality packaging products, general products using ordinary packaging, in order to appropriately enhance the product's internal quality, effectively establish product image and promote sales. (To be continued)
1. Classification by function:
-Lying chair: Lying chair is a leisure chair that can adjust its angle to meet different needs, and can be used for lying, reading, resting, or sunbathing.
-Lazy chair: Lazy chair is a large and comfortable leisure chair, usually with a wide seat and backrest, which allows people to sit or lie comfortably.
-Leisure sofa: A leisure sofa is a leisure chair with multiple seats that can be used by multiple people at the same time and is usually used for family entertainment or leisure activities.
2. Classification by style:
-Modern style chairs: Modern style chairs usually adopt simple lines and modern design, with fashionable and minimalist characteristics, suitable for modern home decoration.
-Classical style chairs: Classical style chairs usually adopt retro designs and exquisite carvings, with elegant and luxurious characteristics, suitable for classical style home decoration.
-Nordic style chairs: Nordic style chairs usually adopt a simple and natural design, emphasizing practicality and comfort, suitable for Nordic style home decoration.
3. Classification by purpose:
-Indoor leisure chairs: Indoor leisure chairs are suitable for indoor environments such as homes and offices, and can be used for activities such as rest, reading, and watching TV.
-Outdoor leisure chairs: Outdoor leisure chairs are suitable for outdoor environments such as gardens, balconies, terraces, etc., and can be used for outdoor leisure, sun exposure, and other activities.
In short, leisure chairs are multifunctional and diverse furniture that can be chosen according to different needs and preferences. Whether relaxing at home or enjoying the sunshine outdoors, you can find suitable leisure chairs for yourself.
Classic illustration