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1. foreign
On March 14, 2000, the American best-selling fiction writer Stephen King's book "Ride of Flight" was published on the Internet. This is the first book to be published in electronic format without printing. It is said that the first day of the publication was downloaded 400,000 times. This book created the first page of the history of online publishing, creating a new miracle for online publishing and becoming an explosive news in the Internet field. As a summary of the history of publishing, the true value of this novel lies in the fact that it has completed the experiment of e-book publication in the full sense. In the United States, it launched a massive upsurge of online publishing. Various media rushed to report on each other, which made the online publishing market appear to be in full swing.
In May 2000, the US bookface company launched a new e-commerce model that allows readers to freely browse the contents of various magazines, books, records, and even movies on the Internet, and websites, publishers, and authors are inserted in front of the text. Advertising to earn income. If the reader wants to buy this book, the website can connect it to Amazon and Barnes & Noble online bookstores and charge a certain commission. When the reader is browsing, the screen only shows the current page, and no content is saved on the hard disk, so the work will not be illegally circulated.
The United States Time Warner Corporation, the establishment of the electronic publishing department iPublish.com, under the editorial department, marketing department, as the traditional publishing house, like the composition. E-books are available for readers to download at a lower price than paper hardcover books. iPublish.com has 3 modules: iRead, iWrite, and iLearn, which are responsible for downloading books, manuscript processing, and author writing consulting.
Later, Microsoft announced that 15 "Star Trek" series of TV novels with Simon Schuster's company will be available online at the Barnese Online Bookstore in the Microsoft reading software format on a portable computer for readers to download for free. At the same time, Microsoft also signed a contract with Random House to make Random House's best-selling "Timeline" into Microsoft's reading software format. Time Warner will also use Microsoft Reader to publish its work on its iPublish.com website. At one time, Microsoft, the world's software giant, with its reader technology, easily became a major player in the publishing of e-books.
In July, Stephen King ceased to cooperate with Simon Schuster Publishing Company after successfully launching his e-book "Ride of the Horse" and published his serialized e-book novella "Plant", making himself a famous writer. Develop to new self publishers.
At the same time, Lockstream has made great progress in digital product copyright protection software to ensure that network publishing is secure and reliable. Versaware, which is principally engaged in electronic publishing, has made great progress in making electronic books for publishers.
In Japan, in October 1998, more than 130 publishing companies in Japan, including major publishers, formed the Japanese e-book association JEC. There are about 4,500 publishers in Japan, of which 1,000 have their own websites and are preparing or are going to publish them online.
At the Frankfurt International Book Fair in October 2000, e-books have once again become the focus of the book fair. In particular, the establishment and selection of the first Frankfurt e-book Award has aroused the attention of the industry and the media. The widespread concern.
In Europe and the United States, the development of e-books is gradually becoming standardized. In terms of unified e-book standards, although there is currently no unified format, e-book formats such as PDF, OEB, and HTML have corresponding markets. However, the establishment of OEB provides the possibility of unified formats. OEB is an "industry standard" introduced by more than a dozen companies such as the US Department of Commerce and the Institute of Standards and Technology in order to unify the file format and standardize the e-book market. Its members include Bertelsmann and Pearson Group. Pearson), McGraw-Hill, Thomson, Houghton Mifflin, Holtzbrinck, and Harperkings Companies (HarperCollins), Adobe, Microsoft, Palm Lnc, Barnes & Noble Lnc, Librivs, Nokia, U.S. Department of Commerce, U.S. Institute of Standards and Technology and other companies and institutions, the establishment of OEB will contribute to the formation and promotion of e-book standards, web publishing Although its appearance is only a matter of recent years, its development rate is quite alarming from a worldwide perspective. In the United States, where internet publishing was the earliest development, 79% of publishers now have their own websites. Although not all websites are now published on the Internet, this figure is much higher than the proportion of US companies using the website to sell or promote products online. This shows that in countries with relatively mature network technologies, the speed of network and publishing integration is much higher than that of other industries.
2. domestic
The start of foreign online publishing is obviously preceded by domestic ones. How can we learn from foreign experience and avoid the detours they take? In Europe and the United States, from the end of 1998 to the beginning of 1999, the focus of the industry on e-books was mainly on handheld readers. Hardware manufacturers hoped to promote e-book content and the development of the entire industry through the popularity of readers. In the meantime, readers hope to read a lot of e-book content on the Internet before they are likely to purchase more expensive (200-300 US dollars) readers, so the two sides have entered a stalemate that has hindered e- The further development of the book. Ultimately, this is the question of "chicken-egg" or "egg chicken". From the middle of 1999, the concept of PC-based e-book (PC-based e-book) has been widely accepted, and PCs and laptops have gradually spread to families and individuals, providing the basis for the development of PC-based e-books. condition.
Therefore, for the development of domestic e-books, we must avoid detours and truly solve the “chicken and egg†problem. We should use e-book content as the core element in the development of the entire industry so that readers can participate in the industry widely. Can really mobilize the core strength of the e-book industry.
The traditional publishing industry has a unique advantage in providing e-book content. However, in China, online publishing has just begun, and publishers are more interested in online publishing, but there are fewer actual actions. Although dozens of publishers have already established their own websites, most of them stay in the publishing of book information, online promotion or mail order books, etc., and they have no access to online publishing and e-commerce.
The publishers of the Internet publishing work have become more representative and the Liaoning Publishing Group is the first choice. On August 31, 2000, Liaoning Publishing Group and Qintong Company, a high-tech listed company in the United States, joined forces to launch the first generation of Chinese e-books and became the first publishing group in China to be involved in the e-book publishing industry. The Liaoning Publishing Group actually launched a reader called the "Paper-based Study Room." The readers can directly download the first 5,000 e-books provided through the e-book network. The paid-for-download book can be stored in your own “tablet study room.†The next time you read it, you can read it in your own “tablet study roomâ€. (To be continued)
Third, the status of online publishing