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1. As a kind of resource, information resource management information should also have information resource management accordingly. Corporate information refers to data and materials that have been processed and processed, understood and understood by people, and have application value for the management of the enterprise. Enterprise information management refers to the enterprise's use of certain procedures and methods to manage the information collected by the enterprise through processing, sorting and screening to assist the enterprise in the management of decision-making.
2. Update of business philosophy The biggest change in knowledge economy to people is the change of business philosophy. The printing industry is an integral part of the modern information industry and should have a strong atmosphere of the information industry. Accurate, fast, flexible, convenient and fair should be the goal pursued by printing companies.
3. The transformation of marketing methods The use of the network for marketing in the era of knowledge economy is the development trend of corporate marketing methods. Although the transformation of marketing methods is multifaceted, the specific conditions of each company are inconsistent, but the major aspects are worth referring to:
(1) Expand the promotion of corporate image and improve customer service measures.
The Internet has become the best carrier for printing companies to promote with its interactivity, immediacy, and large capacity. It provides a more effective way to establish contact with customers than ever before, and can provide the most detailed answers to customer questions. The company has established an information exchange system for users' opinions on an international scale in order to improve the level of service to users, attract new customers, and retain old customers.
(2) Simplified the transaction between companies.
The network can create new business relationships between trading partners and enable electronic trade, purchase, sale and exchange of goods, services and information through the Internet.
(3) Quickly collect market information.
Enterprises set up their own information systems on the new platform of the Internet, enabling companies to obtain immediate, reliable market information.
(4) Reduce operating costs.
The network can establish information exchange between manufacturers and consumers, reduce duplication of labor, invalid labor, and save many aspects of marketing.
4. Improvement of internal management of enterprises The knowledge economy is a revolution in the internal management of printing enterprises. On the one hand, network technology has changed the management organization and crisscrossed computer networks, changed the way of information transmission, and changed the organization of enterprises from pyramid to pyramid. As a flat type, the middle management organization that originally served as an uploader has gradually disappeared, and high-level decision makers can directly contact the grass-roots level, thus improving work efficiency. On the other hand, the network enhanced management function, modern computer information network is becoming a strategic means of enterprise management, its function is not just to improve management efficiency, but also through the management of science, democratization and rationalization, and comprehensively enhance management capabilities.
The use of network technology to establish a company's internal network, various positions at any time enter the data into the network, you can immediately generate the required statements, reflect the relevant issues, to facilitate the management to quickly and accurately adjust.
5. Changes in the way of competition among printing companies Network technology will make the competition of enterprises change in the following five aspects:
(1) The network changed the form of contract between enterprises. Accurate and timely exchange of information has led to an increase in the stability of corporate contracts, which has further strengthened the management of contracts between enterprises.
(2) The network not only provides customers and printing companies with more opportunities to open up the sales market, but also provides closer information exchange places, thus providing the printing companies with the ability to grasp the market and understand the market.
(3) The network promotes the ability of companies to develop new products and provide new services. The network allows companies to quickly understand the preferences and needs of consumers, and at the same time, it can timely feedback the needs of consumers to the decision-making level, thereby promoting the company's research and development activities for consumers.
(4) The network has expanded the field of competition among printing companies, allowing printing companies to expand from the competition in the areas of conventional advertising competition, promotion methods, product design and packaging to intangible virtual competition space.
(5) Network competition eliminates the intangible barriers to corporate competition, which is mainly reflected in the fact that it reduces the initial cost of new printing companies and small and medium-sized printing companies entering the competitive market to some extent.
(III) Development Strategy III: Science and Technology In the 21st century, the printing industry will experience “globalization, digitalization, virtual reality, and network control.†This will impact the current printing business and make the printing industry develop a system and structure. Changes. Judging from the current world economy, this criterion cannot be separated. Therefore, we must change our concepts, have scientific and technological awareness and advanced management tools, and use extensive resources such as high-tech, capital, information, and human resources for enterprises, so that enterprises' innovation and competitiveness can be doubled.
China's printing industry has kept pace with the world in prepress software technology. Prepress plates say goodbye to lead and fire and light and electricity are ushered in. Especially in terms of word processing technology, it has been at the forefront of the world in terms of multidisciplinary document mixing technology. However, as far as printing companies are concerned, the use of new technologies is extensive. Compared with the printing industries in some developed countries, there is still a big gap and they must catch up in order to develop in technological competition.
1. Facing the rapid development of new technologies, the pace of upgrading the printing technology equipment will be accelerated.
2. Facing the fierce competition caused by the application of new technologies in the printing industry, adjust the layout of the printing industry.
3. Create a favorable policy environment for technological innovation.
Conclusion:
As an important part of the information industry, the printing industry involves many disciplines and many related industries. Its development and expansion are inseparable from the support of the entire society. We have reason to believe that with the process of coordinated development of science, technology, economy and society, the process is accelerating. In the 21st century, the printing industry will find its digital living space and display new features based on its traditional advantages.
(II) Development Strategy #2 - Management infiltrates the entire economic field due to digitization and networking, changes the development of the world economy, promotes the transformation of business management, and encourages enterprises to shift from command and control to knowledge in the relationship between superiors and subordinates. Type-based expert information-based organization. As a part of the information industry, printing companies are affected more by the knowledge economy and have more changes. They are mainly manifested in the following aspects: