Discussion on Modern Packaging Design

Packaging design is a subsystem in the packaging engineering system. It consists of three subsystems: packaging structure design, packaging design and packaging and decoration design. Packaging design plays a very important role in packaging engineering systems. Almost all commodities must be packaged and designed to circulate in the market.

The accession to the WTO provides a broader space for the development of China's packaging industry. More goods will be exported to foreign countries, while foreign consumption concepts, consumption patterns, consumption levels, and consumption structure are very different from those in China. This requires that product packaging cannot be designed according to traditional concepts. At the same time, with the development of China's national economy, social progress and the implementation of sustainable development strategies, people have also created new requirements for the packaging of commodities. In this regard, how the commodity packaging adapts to the requirements of the new situation, how to carry out packaging design will be an important issue facing the packaging industry in China.

1 Standardization of packaging design

Standardization means that in the social practice of economy, technology, science, and management, repetitive things and concepts are formulated, published, and implemented to achieve unity in order to obtain the best order and social benefits. For packaging, the main content of its standardization includes: packaging materials, structural modeling, size, package weight, packaging mark, sealing method and tying method. Through the standardization of packaging, the size and type of the packaging container can be reduced, so that similar products can be mutually common and the production efficiency of the packaging can be improved. By standardizing the packaging, the specification and model of the packaging container can be simplified, and the identification, measurement and use of the packaging container can be facilitated in production management. Through the standardization of packaging, the model specifications of packaging containers and products are unified, which is conducive to the use of packaging materials of products, which is conducive to the rational arrangement of commodities, greatly improving storage capacity and carrying capacity, and reducing material consumption and transportation costs; through the standardization of packaging, It is in line with international standards to speed up the circulation of international goods and improve transport efficiency. Standardization of packaging enables packaging containers produced at different locations in different departments to achieve common purpose with each other, facilitate recycling and organization around the organization, and save transportation costs for recycling empty containers. The standardization of packaging is of great significance. Therefore, we must establish a sense of standardization. We must fully consider international and domestic standards when designing packaging. Only in this way can we make our products more easily accessible to the international market and ultimately improve the competitiveness of our products in the international market. .

2 green packaging design

Green packaging refers to moderate packaging that can be reused, recycled or degraded, and does not cause harm to the human body and the environment throughout the product's life cycle. While packaging brings convenience and benefits to people, it also poses a serious hazard to the environment in which human beings live. The solid wastes including wastes have become the fourth source of human pollution, second only to water pollution and the oceans. Lake pollution and air pollution. From the perspective of sustainable development strategy, we must pay attention to the environmental protection performance and it is imperative to carry out green packaging design. The greenization of packaging design should be considered from several aspects such as packaging materials, structural design and appearance design. When designing packaging, first consider green packaging materials such as paper materials, degradable materials, edible materials, reusable and recycled materials, etc. For example, pulp molded products replace plastic foam materials, honeycomb paperboard replaces wood pallets, degradable materials replace plastic packaging, and recyclable materials are used as much as possible. Followed by the use of green structural design solutions, involving the shape, size and strength of packaging containers. For paper packaging containers, the use of low-weight paper is preferred to save the consumption of raw materials; for plastic packaging containers, they should be designed to enable long-term recycling; for metal and glass ceramic packaging containers, thin-walled Research and design; designing wood packaging containers can save wood and so on. When there are multiple items in the contents, the design should be optimized so that the package can contain as many products as possible. Once again, a green design should be carried out. Water-based paints should be used for interior design, green signs should be used on outer packagings, and environmental protection information should be promoted. In addition, design should vigorously promote proper packaging and oppose over-packaging.

3 Packaging Design Containerization

This is mainly for the transport packaging equipment of the product. With the integration of the global economy, international cargo traffic has also increased dramatically. As we all know, international trade requires a lot of transportation and loading and unloading costs. For example, when transporting goods from China to Africa, a cargo ship needs thousands of dollars of freight, plus the total cost of loading and unloading costs will be higher. With the price unchanged, The profit of the product will drop. The key to solving this problem is to make full use of transportation tools to increase the utilization rate of transportation tools and to load as many products as possible. We must fully consider this factor when designing the packaging. The size of the packaging should maximize the loading capacity and net load of the vehicle. In addition, practice has also shown that if the product is not shipped using large containers, the strength of the product packaging needs to be increased by 1.52 times. This means that the design of the internal packaging strength should be increased, the consumption of packaging materials must be increased, and the cost must be increased; otherwise, the required cost will be reduced. Therefore, with the trend of large-scale assembly and packaging of product transport packaging equipment, our corresponding packaging design should also adapt to this trend and adapt to modern transportation requirements.

4 Miniaturization of packaging design

In the modern supermarket, we can see a variety of small packaged goods, even including many "mini" small packaged goods. Miniaturization of packaging design has become a new fashion pursued by modern consumers. Nowadays, many commodities really need to design small packages to meet people's consumption requirements; however, some products do not do this, and the packaging of a large number of pharmaceutical products is an example. After suffering from general diseases, people usually do not need to be hospitalized and take some oral medicines. However, most medicines are now packaged in too large a dose. A box of medicines can often be eaten for five, six days or even half a month. Patients usually take only two or three days to cure, and the excess medicines are shelved. After the shelf life is exceeded, it can only be thrown away, resulting in the waste of medicines. Some medicines even pollute the environment and endanger other organisms. Therefore, it is necessary to design small packages for pharmaceuticals. However, when designing small packages for some products, it is also necessary to prevent over-design of small packages. Disposable toothpastes and detergents used in hotels are designed in small packages. Most of them are thrown away with only one use. They are wasteful and pollute the environment. Therefore, such small package designs are not worth promoting. In order to reduce the waste of resources and protect the environment, hotels in some cities in China (such as Kunming) do not provide disposable toiletries, and they advocate that they carry their toiletries.

5 Multifunctionalization of packaging design

Today, people are increasingly focusing on environmental protection. The disposal of packaging waste is particularly important. The packaging we design should play a greater role as far as possible to diversify its functions and make full use of packaging waste. For example, the transportation display dual-purpose box has two functions, which can be used as a transport packaging container and can also be used as a sales display stand. The ceramic packaging material is used for the packaging of alcoholic beverages. The distinctive design of the packaging material and the artistic processing of the textual patterns allow the used wine bottles to be used as decorations to fully tap the functions of the packaging. Recently, a new type of packaging box has been designed, which is divided into upper and lower two-story spaces. The upper space has an upper cover, the lower space has a drawer, the drawer has a handle, and a box coat is sleeved on the outside of the box. Shaped, folded along the left and right sides of the box body through the buckle connection on it. This new type of box has a novel spacing and beautiful appearance and can be used to hold food or other items and can be used as an ornament when not in use. In the multi-functionalization of packaging design, it should also pay attention to the "degree" problem. Some of the packaging should have been simplified. It should not be superfluous and unreliable.

6 Branding of packaging design

In the fierce market competition today, companies want to be invincible, and the brand of the product has become a crucial factor. Brand refers to the sum of product experience in consumer cognition. It includes product packaging, price, personality image, association and many other factors. We must not only create our own brand, but also make it a brand name. In the process of brand name branding, packaging design plays a pivotal role. A survey by DuPont, the largest chemical industry company in the United States, showed that 63% of consumers buy products based on their packaging. This discovery is known as the "Dupont Law." According to a report from the British market research company, women who are generally shopping in supermarkets are attracted by exquisite packaging, and their purchases usually exceed 45 percent of the number of people they intend to shop at. Famous international brands such as Coca-Cola, Nike, and Nokia all have a large share in their respective markets. This is the result of branding. If we look at our brand name, the situation will be very different. Maotai, known as the “country wine,” has been squeezed out of the top 20 at the 2000 China Most Valuable Brand Research Conference. This shows that our brand name is not a real brand name, and the gold content of the brand name is too low. Therefore, we must give full play to the function of packaging, work hard on design, publicize our own brand, make our own brand a real name brand, and create our own sky in the international market.

7 Humanization of packaging design

The customer is God, it fully reflects the people-oriented business ideas. The same product packaging must be based on the characteristics of consumer demand, flexible use of packaging strategies to better meet the needs of consumers. This requires humanized packaging design, designers from the consumer point of view, using technology, user-friendly design to narrow the distance between consumers and goods, so that the products can be sold. In international trade, goods may be accepted by any country, any nation, or any religion in the world. Different consumers have different cultures, different beliefs, and different preferences. Therefore, the packaging design should be more considerate on human nature, meet their requirements, obtain their approval, and win their market. Only after the humanized design of the product packaging can it be possible to be invincible in the market.