With the improvement of people’s consumption level and the increase of spending power, the production and sales of cosmetics and detergents have achieved unprecedented development, and the market competition has become more and more fierce. In order to expand the sales of their products, they are facing fierce market competition. To occupy a place, it is hard to think about it. In the packaging of cosmetics and detergents, there is a lot of effort. It requires high-quality packaging materials to increase its value. This has promoted the rapid development of the packaging industry. With the development of packaging materials and packaging technology, plastic bottles are widely used in the packaging of cosmetics and detergents, such as polystyrene, polyvinyl chloride, polyethylene, polypropylene and other low-cost, abundant sources and good molding properties of plastic materials, It can be made into plastic bottles of various structures and shapes, and can be decorated in various ways and horizontally designed to better play the sales function of the package. As a result, modern cosmetics and detergents are packed in a variety of forms, in a wide variety of types, and in beautifully dressed costumes. In recent years, due to the rapid improvement in the design, decoration, material selection, molding process and technology of plastic bottles, the use of plastic bottles in the packaging of cosmetics and detergents has become more and more widely used. The role and position of plastic bottles in packaging materials is increasing. The more prominent. 30Pcs Shoe Wet Wipe,30Pcs Shoe Kleenex Wipes,30Pcs Shoe Wet Tissue Wipes,30Pcs Shoe Wetwipe DONGYANG COMEXA SANITARY PRODUCTDS LTD.,CO , https://www.comexawipes.com
First, the wide application of plastic bottles in the daily chemical industry
1 focus on packaging marketing design, improve product competitiveness
Because of the differences in age, gender, occupation, culture, and economic level, consumers have different shopping psychology. Therefore, different packaging design strategies should be determined based on differences in product positioning and consumer groups. The first is series packaging. Detergents, especially shampoos, are often composed of series of products with different functions. Their patterns are exactly the same and different functions are marked by different colors. For example, the rejoice of the “Shouwu black hair†bottle is black, giving the impression of black shiny hair. The crow “nourishing dandruff†is green and gives people a fresh visual effect. The second is the combination of equipment, that is, the relevant use of the product is concentrated in a large bag at the same time sales, shampoo and hand sanitizer or foam shower gel and facial cleanser installed in a transparent small bag, the price is slightly cheaper than the sale of a single product . The establishment of a simulation shelf to test the aesthetics of packaging design is a commonly used collection of Procter & Gamble. It is worth learning from domestic companies.
2. Variety of plastic bottle specifications to meet different levels of consumption
As the competition in the cosmetics market intensifies, manufacturers are investing more and more in cosmetic packaging. For mid-range and low-end cosmetics, in order to meet different needs, the size of the packaging containers presents a diversity in order to facilitate the choice of consumers. For high-end products, crows take small-capacity containers for packaging to meet the needs of low-income people. Relatively speaking, shampoos and shower gels are used in larger quantities, and 500-750 ml of household items are common.
3. The diversity of plastic materials to meet different product packaging needs
Ordinary cosmetics and detergent packaging containers, the vast majority of materials derived from high-density polyethylene HDPE. In order to meet the packaging requirements of different products, the materials used in plastic bottles have also become increasingly abundant.
As transparent containers allow consumers to clearly see the contents, consumers are demanding more and more transparent containers, and transparent polypropylene CPP is the main material to meet this requirement. The development of PP transparent packaging bottles is near. A hot spot for plastic packaging at home and abroad for several years. Compared with other transparent plastic resins, CPP is a new product with excellent media and competitive advantages. Highly transparent polypropylene container with good transparency and gloss, strong appreciation and popular. Such as Icahn's herbal series is the use of such containers, through the transparent bottle wall and shampoo, you can see the back wall is adorned with the image of green oil grass, people pleasing.
Transparent PET plastic bottles have also become packaging containers used by Japanese cosmetics and cosmetic manufacturers. For example, shower gels, skin care products, and cleaning products for companies and brands such as Nais, Blue Moon, Kaimi, and Watson Min were among the first to use PET containers. PET bottles have the following features: 1. A wide range of capacity, high-strength, high-transparent plastic bottles produced through stretch blow molding process, commonly used capacity range from tens of milliliters to 2 liters bottles; 2 transparency and gloss are good, Has good plasticity, impact resistance and dimensional stability, chemical stability, good gas barrier; 3 PET bottle soft touch.
4. The application of in-mold labeling technology improves the packaging of cosmetics and detergents
The application of in-mold labeling technology in foreign countries has been quite a long time. The production of in-mold labels and the application of in-mold labeling machines have been very mature. The in-mold label is a brand new one that is different from traditional label packaging. Label Packaging Form Traditional label packaging formats include heat-shrinkable label packaging, self-adhesive label packaging, and direct screen-printed label packaging and snow. His appearance has brought a very significant revolution to label packaging. Compared with traditional label packaging, the advantages of in-mold labeling are: 1. Anti-counterfeiting effect; 2. Improved product quality; label colors are brighter and feels smoother; 3. Simplifies production process and greatly improves production efficiency. 4. The in-mold labeling product has strong practicability, low loss, no warping, damage, waterproof, oil, acid and alkali resistant, friction, throwing, label and product can be recycled at the same time, simplifying the regeneration process, taking into account Environmental protection. At present, more and more domestic cosmetics and detergent manufacturers use in-mold labeling plastic bottles to package their products, such as Wuhan Sibao Co., Ltd., Meiyu, and Guangzhou Blue Moon Co., Ltd., which were the earliest companies using in-mold labeling. One of them, Sibao Company currently uses in-mold labeling plastic containers. The application of in-mold labeling technology in cosmetics, detergents, daily-use chemicals and other industries will become more and more widespread and more and more popular by consumers.
5. Some cosmetic products are packaged in spray packages to facilitate consumer use.
The packaging of cosmetics is paying more and more attention to the structural design of the container and the attachment design, so that consumers can easily grip and take it in various environments. For example, cosmetics, such as mousse and perfumes, are often spray-packed for easy access.
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Application of Plastic Bottles in Cosmetic Detergent Packaging