1. Shrink labels

In the field of labels, shrink labels occupy an important position and are often used to promote new products including beverages, dairy products, powdered food, and fast food. Mainly used for shrink sleeves, full seal labels, bottle cap and cap sealing, anti-theft tape and cluster packaging. The shrink label has the characteristics of good gloss and good fit, and can redefine the brand of the beverage when it is used. Its gloss and shrinkage can make the packaging patterns on bottled beverages more vivid. Shrinkable film can be used to design packaging bottles with novel shapes and attractive colors to achieve 360 ​​° label design to highlight the image on supermarket shelves. The demand for shrink labels is growing at an annual growth rate of approximately 20%.

At present, the shrink labels used for shrink labels are mainly PVC shrink films. From the perspective of environmental protection, there is an urgent need to develop shrink films based on OPS and PETG as alternatives to PVC. OPS is widely used in sleeve and full seal labels of polyester bottled soft drinks and shrink packaging of optical discs due to its light weight, large shrinkage rate, and excellent printing performance. PETG shrink labels can be used for daily necessities, edible oil packaging container label sets and other industrial shrink packaging.

Due to the gradual ban on PVC labels in Japan, South Korea, Taiwan and other countries and European countries, environmentally friendly shrink labels will be greatly developed in recent years. As a new type of biaxially oriented film, OPS and PETG shrink films are currently largely blank in China, and their development and application have broad market prospects.

2. In-mold label

In-mold labels have been popular in countries such as Europe and the United States for many years due to their beautiful appearance, good anti-counterfeiting effect, environmental protection for recyclability, and mass production cost lower than ordinary labels, and have entered a period of stable development. In the domestic label market, as an innovative labeling method, in-mold labeling has attracted the attention of many companies, and a small number of end users in China have begun to use in-mold labeling. However, due to the development of in-mold labeling, The entire industrial chain, including raw material suppliers, hard packaging equipment suppliers, hard packaging production enterprises, label printing enterprises, and end users, is involved. Only if the entire production chain has a certain foundation can it be developed rapidly. Therefore, it is still in the late stage of wait-and-see in China, but its development is inevitable. After another five years of market cultivation, it will become a rapidly developing industry.

The appearance of in-mold labels is the result of technological development and progress in materials, printing, and inks. The earliest appearance of in-mold labels in China was more than two years ago. With the development of labeling technology, the price of label materials has dropped, and in-mold labels have developed to a certain extent in recent years.

In-mold labels are made of plastic or paper coated with special hot-melt adhesives and can be used in blow molding, injection molding, and thermoforming processes. The manufacturing process is: the robot picks up the printed in-mold label, places it in the mold, and melts the hot-melt adhesive on the back of the in-mold label with the high temperature when the plastic melt melts, so that the in-mold label and the container melt As one. The biggest difference between the in-mold label and the traditional label is the different labeling method. The in-mold label is not labeled after the plastic container is completely formed, but is formed at the same time as the container. As a new type of label, in-mold label has many advantages.

In-mold labels are mainly used in cosmetics, daily chemical products, pharmaceutical industry, lubricant industry. Since the in-mold label is naturally integrated with the bottle body and deforms as the bottle body deforms, there will be no blistering or wrinkling. In addition, in-mold labels use film and paper materials abroad, and film materials are mostly used in China. The film surface does not absorb ink, so the label has bright color, strong three-dimensional sense, and the color effect is significantly better than paper materials, and can perfectly reflect the exquisite Patterns and small text. Relevant experts used a very figurative metaphor to illustrate this problem: the in-mold label is like inserting a painting into the wall, making the painting and the wall as a whole to achieve a natural and harmonious effect.

At present, the price of in-mold labels is twice that of self-adhesive labels, which to a large extent hinders the promotion of in-mold labels. There are three reasons why it is expensive. One is monopoly. This technology has not yet been popularized in China. Only a few companies have mastered the technology of in-mold labeling, which leads to high prices. The second is that the manufacturing process is more complicated and the technology content is higher. The third is that the loss is relatively large. If you use ordinary sheet-fed offset printing machine or flexo printing machine, it may cause a higher scrap rate. It is better to use a special label machine.

The anti-counterfeiting function of the in-mold label is one of the important reasons why many manufacturers choose it. The development of self-adhesive label technology in China is very mature, so imitation is quite easy. The in-mold label is produced together with the bottle body, and it can be counterfeited unless it is copied together with the bottle body, and this technology is only mastered by a few companies in China, and the use of in-mold label requires a special mold, and the production cost of the mold A higher set of molds is several hundred thousand yuan, which increases the difficulty and cost of counterfeiting. Therefore, the anti-counterfeiting function is most favored by customers. At present, there are many domestic customers of in-mold labels, such as Rejoice, Unified Lubricant, Wangzhihe Condiment Series, Xi'an Kaimi's washing supplies, etc., to a large extent, for their anti-counterfeiting function. . At present, the end users of in-mold labels are concentrated in the lubricating oil, cosmetics, daily chemical and pharmaceutical industries. The environmental protection of in-mold labels is the reason why many manufacturers favor it, because the in-mold label is integrated with the bottle body, and the chemical composition is also the same. The recycling rate is very high; in addition, the anti-counterfeiting of the in-mold label is also an important reason for the manufacturer ’s investment. The cost of the label mold is relatively high (—sets of molds hundreds of thousands of yuan), which virtually increases the difficulty of counterfeiting in the factory. Therefore, domestic A few customers choose it to increase the anti-counterfeiting function.

3. RFID tags

RFID tags are developed on the basis of electronic technology. It stores huge amounts of information, non-contact reading and writing is flexible and fast, and has strong environmental adaptability. According to F & S's analysis and prediction of the global RFID tag application market: by 2009, the global RFID market will soar from US $ 2 billion in 2003 to US $ 10 billion.

The application fields of RFID tags are continuously expanding and quickly penetrate into various fields. The test and practical application of RFID tags in the fields of logistics and storage, manufacturing, commercial retail, commodity anti-counterfeiting, transportation, defense and military are gradually being carried out. For example, global retailer giant Wal-Mart requires its suppliers to put RFID tags on their products.

The application scale of RFID tags in the logistics field is larger than other markets. If RFID technology can be closely connected with the electronic supply chain, it is likely to replace barcode scanning technology. But this is not the only market. The development of emerging markets is equally important to the development of RFID tags. In the long run, some investments should be made outside of the logistics field. For example, product-level RFID tags can be used for anti-counterfeiting of medical supplies, aviation luggage and library management, livestock breeding management, and even prison inmate management.

China started late in this respect, the RFID tag market is still in its infancy, and there is a considerable gap in the application of RFID from the international. For example, the frequency of RFID tags has been basically determined in some regions in Europe, North America and Asia, but China has not yet approved it. Moreover, there are problems in the domestic market such as weak basic R & D strength, insufficient participation of enterprises in standardization, and most domestic enterprises holding a wait-and-see attitude.

4. Digital label

As a supplement to the traditional printing method, digital printing has higher flexibility and better cost-effectiveness, and can also realize variable data printing. The situation that the printed labels are backlogd in batches in the warehouse no longer occurs. Moreover, with the gradual improvement of the performance of digital printing presses, the range of printing materials used is becoming wider and wider, and digital printing is also getting more and more applications in the field of packaging printing. Digital printing technology first entered the field of packaging printing is used for variable data printing and short version label printing.

The digital label solution with variable data printing function enables label printing companies to quickly provide short-term labels at low cost, realize both long and short versions, expand business scope, and provide printing customers with a low-cost solution for starting printing , To meet the multi-faceted needs of customers. Personalized printing meets the user's needs for product segmentation in the market: the anti-counterfeiting printing function provides customers with a safer full-process service and further enhances the market competitiveness of the enterprise.

At present, digital printing machines used for label printing are both monochrome, such as Nipson's VaryPress200 and 400; and color, like the common Fuji Xerox DocuColoriGen3, Kodak's NexPress2100, Océ's CPS700, etc. The most common digital label printers on the market are mainly from HPIndigo and Xeikon. [next]

5. Transparent film label

For most manufacturers, the real label is a label that has no label, or a label that cannot be seen from the outside. This is the very popular transparent PET label. Transparent labels can show the internal products, consumers have more confidence in their choice when buying. Consumer preferences are one of the main drivers of transparent labels. The second is the improvement of matrix materials, especially thin films. The stability, printability and transparency of film thickness have been greatly improved in recent years. Processors can print brighter graphics and provide stronger label products.

Among the many improvements, the most important thing is the more widespread use of polyolefin films. Polyolefin films perform better than styrene or vinyl films. The advantages of transparency, firmness, function and thickness of olefin films, especially polypropylene films are very obvious. As the film quality is more stable, the printing effect is more balanced. Film processors hope to improve the quality of their products by using special films. Some olefinic film applications require different coatings in different fields, but the manufacturer's research and development focus is still on universal products. The printing thickness of olefin products is thinner than ordinary films, which can reduce the presence of labels during design. Some manufacturers are working to reduce the film thickness from 2 mils to 1 mil.

6. Transparent PP in-mold label

The transparent material can reflect the color of the container itself, so that the label and the container are harmoniously integrated into one, truly achieving the "no label" effect. The transparent inner label solves the common edge curling problem of transparent PP and PE self-adhesive labels. Compared with the expensive bottle screen printing, the cost is reduced, and it has a better printing effect and is also suitable for hot and cold stamping. Therefore, as soon as the transparent PP in-mold label is put on the market, it is widely used in the daily chemical industry and the main packaging industry that pay attention to the appearance of the container. Taking into account the increasingly strict cost control of its product containers by users, YuPo Japan also recently launched a white "thin" high-gloss in-mold label. The "thin" material has better performance than the high-gloss PP in-mold materials currently used in terms of printing adaptability and molding effect. Industry insiders predict that "thin" materials will gradually replace the first-generation high-gloss in-mold materials, one of the reasons is that users can reduce their labels without requiring any changes (that is, without adjusting the mold equipment and printing process). The second reason is that the use of "thin" materials can increase the strength of the container. From the perspective of environmental protection and cost, more and more users use thinner or lighter containers, and the combination of "thin" materials can make thinner containers also use in-mold labels and increase the strength of the container.

7. Low density in-mold label

A white "low density" in-mold label by YuPo of Japan has attracted the attention of peers. "Low density" materials have the following characteristics: First, the printing effect is good, second, the molding speed is fast, and third, the molding equipment and molding conditions are lower. The low-density material has good flexibility and surface smoothness, so the printing effect is good, and because of its low density, the label will shrink as the bottle shrinks during the container molding process. Therefore, the molding equipment and molding conditions are not Not harsh. The cooling time can be accelerated and the demoulding temperature can be higher, which creates conditions for improving efficiency. After the container made of "low density" material is cooled, the label will show a phenomenon similar to orange peel, referred to as the "orange peel" phenomenon, and some businesses call it the "cloth surface" in-mold label. The "orange peel" material and the high-gloss material have different appearances after molding, which has a refreshing effect. In Europe and America, "orange peel" materials are widely used in the chemical and food industries.

8. Electronic label management system

The Japanese fish market has begun to try out the "electronic label management system." The system attaches an electronic tag equipped with an IC chip to a package containing fish products. The electronic tag records the information of the circulation route, and consumers can obtain various information of fish products by reading the electronic tags. According to reports, this measure was implemented to increase the "safety added value" of specialty fish. The system is equipped with an IC chip and an antenna for reading, and uses a dedicated recorder to input the identification number on the label in advance. The tag records the weight and packing time of the fish, and can also record the arrival time of the fish in the market and store during the circulation process. Consumers can obtain this information by using the reader located in the store. In addition to fish products, some products also have this system. The seal on the box is written with a URL for query and can be retrieved.

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