After "stealing vegetables" and "stealing parking spaces", what else can SNS websites bring to users? Although SNS websites such as Kaixin.com are constantly launching new games one after another, but these are nothing more than accelerating the online games of SNS websites. More and more white-collar workers have begun to realize that for these "hooking" games, Small play is still pleasant, long play will be disheartened. In fact, just as SNS websites like Kaixin.com became popular, another type of website called BSNS was spreading quietly. Compared with the viral promotion of the former, BSNS websites are quite low-key. Many people do not know, and those who know will not necessarily speak. The "B" in BSNS is the abbreviation of Business, and the full name of BSNS is "business social networking site". Abroad, well-known BSNS websites include LinkedIn in the United States, Xing in Germany, and Viadeo in France, and BSNS websites in China include Skynet, Zorpia, and Ushi. However, for most netizens, these names are still unfamiliar. Just as many people know the major amusement parks in Beijing, they may not be aware of the major business clubs in Beijing. Of course, this is no wonder. Those who have seen advertisements in amusement parks have rarely seen promotion in high-end business clubs. why? Because the one who knows will know, sooner or later; it is not necessary to know, it is useless to know. Online “salon†for high-end people The BSNS website is actually equivalent to an online business club. There is no need to use games such as stealing food and grabbing parking spaces to make the bustling and popular. People who come here are just to find the people in need and talk about the things they need. Of course, most of these things are related to business-money. These people do not need to stay on the BSNS website for a long time, maybe a cup of coffee or a meal is enough. Often in the niche circle, what you do is a big deal. But in the general public's circle, it is all small things. Compared with SNS websites like Kaixin.com, BSNS websites are relatively niche, and they seem to be deliberately maintaining this quality, because according to the law of 28, if 80% of the public come, maybe 20% The niche is leaving. However, in the online world, it is also unrealistic to completely block 80% of the public. For example, Tianji.com and Zoline.com are now becoming popular, and the result of popularization is generalization. Everyone can go to a place. It means that everyone can leave. With the generalization of China's existing BSNS website, many people can't sit still. These people are rich and knowledgeable, and the development of China's Internet can have today, this group of people can not help. This group of people are the VCs who are in full swing today. VC is actually a circle. While investing in other people ’s projects, they also need their own business club. Driven by this, one of the most distinctive websites in the Chinese Internet industry was born. The name of this website is called Youshi.com. A total of 100 venture capitalists became his founding members and made angel investments. These 100 venture capitalists can be described as a great success in the VC circle, with a luxurious lineup, including Taishan Fund Yang Lei, Huaxing Capital Bao Fan, Jiafeng Capital Xu Jiarong, Gobi Investment Jiang Tao, Plateau Capital Ye Guantai and so on. In real life, it is not easy to bring these VCs together. Why can Ushi.com bring them together and attract them to pay real money? I have to mention LinkedIn here. This US-based website is currently the world's largest business social networking site, funded by several companies including Goldman Sachs, McGrawHill, SAP Investment and Bessemer Venture Partners. In 2008, when the financial crisis spread rapidly around the world, Internet companies in the United States were also affected. But surprisingly, LinkedIn's traffic is skyrocketing. The reason is that because the financial crisis has triggered a professional crisis for high-end people, these people are eager to use a wider and higher-end network to maintain their career status or seek a way out. Therefore, becoming a member of a business social networking site becomes an important means for them to secure their income and seek opportunities. Today, LinkedIn's annual revenue has exceeded 100 million US dollars, with more than 30 million business people, covering more than 50% of the white-collar people in the United States, and Facebook has formed a trend of resistance in the social networking field. Although Facebook has long been struggling to penetrate the business and social field, many users seem to be more willing to separate the entertainment circle from the business circle. Therefore, Facebook is generally a life friend, while LinkedIn is a business partner. Network determines superiority Dominic Penaloza, CEO and founder of Ushi.com, pointed out that most of these 100 founding members have foreign experience, and they clearly know the value of the LinkedIn model. And China does not yet have a real Chinese-style LinkedIn, so they will be so interested in Ushi, because Ushi is largely a replica of the LinkedIn model in China. In addition to the founder of Ushi.com, Lu Hansen is also the founder of the world-famous social networking site World Friends. This Canadian with Chinese and Filipino ancestry is a loyal user of LinkedIn. Revolutionary changes. "Ushi.com is not fun, it is used to do business," Lu Hansen bluntly said, indeed, as Lu said, the Ushi.com page has been extremely simple. Due to the large number of VCs gathered on Ushi Online, Lu Hansen said that many entrepreneurs can also find investment through here. In this regard, Chen Liang, vice president of Taishan Angel Investment, one of the investors of Ushi.com, revealed that "in addition to many entrepreneurs communicating with VC through Ushi.com, many VCs also discuss cases through Ushi.com." . Zhang Yue, Vice President of Ushi.com, pointed out that the ancient term "relationship" actually penetrates deeply in Chinese interpersonal communication. Some people regard the relationship as a personal asset and use the asymmetry of the relationship to obtain benefits ; Some people are familiar with dealing with various types of relationships and are happy to share their relationships with friends. The essence of business social networks is to be able to interweave everyone's once-in-life relationships through the network, helping people find hidden connections beyond one degree, thereby improving the efficiency of information transmission and helping people better solve all kinds of Business issues. This demand is universal in both the West and China, but it is not well met in China. Compared to many websites that are crazy about the number of users, U.S. CEO Lu Hansen said, "The number is very important, but not the most important, the most important is the quality of users." Under such a purpose, Ushi.com set the threshold very high, and implemented strict "invitation admission", that is, only those who were invited by the 100 founding members or those who were related to them could join. In other words, there is no "registration" item on the homepage of Ushi.com, and "ordinary people" cannot enter at all. Therefore, not all entrepreneurs can communicate with VCs through Ushi.com. Those entrepreneurs who can "register" with Ushi.com already have a lot of connections with VCs. According to the six-degree space theory put forward by the American psychologist Milgren, "Every person and any stranger are separated by no more than six people, that is, you can know any person through a maximum of six people. a stranger". Although there are no more than 6 in theory, it is a big problem to be able to choose these 6 people in countless paths. With BSNS websites, this difficulty can be effectively reduced. Of course, after saying so much, I believe there will still be many people who do not know what the BSNS website can do? It doesn't matter, if one day, have the opportunity to receive a member invitation from Ushi.com, seeing the contact information of these 100 founders and even more elites, naturally know. The above information source "Venture Investment" is authorized by the China Venture Capital Research Institute (CVCRI) to publish it. All rights reserved. Please indicate the source when reprinting. 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