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The new logo is composed of the words "Knife" and oil droplets. The green color symbolizes the pursuit of natural and health care by the knife. The golden oil drops mean that the knife is brought to the consumers with pure oil. Good yummy experience. The new logo adopts a dynamic art design, which is more stylish and dynamic. The golden oil droplet pattern can better reflect the product's relevance. The close combination of the pattern and the font shows the overall structure is unified and concise.
The person in charge of the knife and knife market department pointed out: "As a high-end brand in the edible oil market, Daowei has always led the green and healthy diet concept. We hope to further highlight this concept when replacing logos, so we have simplified the brand elements and focused The transformation of the dynamic art fonts will make this brand of Hong Kong with a history of nearly 70 years rejuvenated and more avid."
It is reported that after the change of the standard knife will be more concerned about the young user groups, plans to launch a series of activities to enhance interaction. Considering that young people are busy with work and usually have less cooking at home, Knife specially introduces a practical 900ML edible oil bottle package to meet this group's needs. The new edible oil bottle packaging uses a unique non-slip matte curved bottle design, which is non-slip and easy to grip, allowing the oil to flow more smoothly. The intimate oil return guide design and the flat-shaped nipple can not only control the oil quantity, but also avoid the oil bottle. Cover oil, edible oil bottle mouth is more hygienic and clean. The design concept of knife-like fashion and humanity is reflected everywhere.
Since its establishment, Knife Brand has positioned itself in the high-end market and adhered to pure and healthy lines. So far it has been nearly 70 years old. Knife's exclusive use of flat round gold lid cooking oil bottles, and the handle on the side of the human design, has become its unique memory. The unremitting pursuit of high quality has made Knife Steadily occupy the leading position in the high-end edible oil market for many years. In Hong Kong, Knife has maintained a market share of nearly 40% for many years, ranking itself as the No. 1 brand of edible oil in Hong Kong. On the mainland, Knife has always been the preferred brand in the high-end edible oil market and is a household name in South China.
Recently, the domestic high-end brand of edible oil has announced the launch of a new brand identity, and the replacement of serial product packaging.