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"In 2008, INVISTA delivered a range of fiber and fabric technology solutions to the Li-Ning brand for the design and manufacture of competition clothing and daily uniforms for gymnastics, shooting, diving and pingpong events." INVISTA Costumes Global Market Execution Vice President SergeVigouroux explained the cooperation project in detail: "Through careful research and innovative design, the Chinese ping-pong and shooting men's competition clothing will use COOLMAX®, a professional functional material for sweat and wicking, to help them in Maintain cool environment to play their highest level; and XtraLifeLYCRA? Fiber than ordinary spandex 5 to 10 times higher than the type will help Li Ning create a personal, comfortable, fit gym wear, so that gymnastics in the game The perfect LYCRA® fabric for naturally extracted microcapsule technology will be used in the uniforms of the four national women's teams to give them a stretch of movement And the elegant fragrance of lavender to help them soothe their minds outside the stadium. "
For the 2008 Beijing Olympic Games, INVISTA and Li Ning work closely with athletes to provide high-tech sportswear. Earlier, INVISTA held a seminar on fabric fashion trends and new material promotion for designers and material developers of Lining Company. According to the different product functional requirements of Lining Company, we recommend the fiber varieties and specifications to be used. In response to the new fiber or fabric, INVISTA also sent a professional and technical personnel to Li Ning Company cooperation fabric factory to provide related fabric production-related applications and technical support. In the end, Li Ning adopted INVISTA's innovative LYCRA? (Lycra?) Fiber and COOLMAX? Fabric, more systematic and professional, with targeted design for the Olympic athletes professional clothing, so that our Olympic athletes, whether during the game or usual training, are able to easily and easily complete the action to maintain good condition.
The cooperation between INVISTA Sportswear Company and Lining sportswear brand in supporting the Olympic Games has a long history. At the 2004 Olympic Games, both sides made concerted efforts to organize gymnastics athletes who tailor-made clothing suitable for professional gymnastics. At that time, Li Ning boldly adopted the company's latest INVISTA Lycra? Flexible fiber elastic zone technology (LYCRA? POWER? Zone), fully meet the demands of sports ergonomics, effectively enhance the effectiveness of sports, improve the performance of sports.
As one of the largest integrated fiber and polymer companies in the world, INVISTA has joined forces with China's top sports brand Li Ning to support the 2008 Beijing Olympic Games and showcased innovative solutions to the world's sportswear fabrics. INVISTA is ready to work hand in hand with Chinese sports apparel companies to create new value for the Chinese sports apparel industry, not only for the Olympic athletes, but also for everyone to wear more comfortable, beautiful and higher performing sportswear.
Interview with SergeVigouroux Please talk about the history of cooperation between INVISTA Sportswear and Li Ning. What is the difference between this time and last Athens Olympic Games in 2004?
A: Our cooperation with Li Ning brand has a long history, especially four years ago, Li Ning brand uses the world's latest Lycra? The technology of LYCRA® POWER ™ Zone, which fully meets the demands of sports ergonomics, can effectively enhance sports performance and improve sports performance. This is the POWERZONE concept. At that time, this entirely new concept was specially prepared for the 2004 China Gymnastics Team to participate in the Athens Olympic Games. Our Olympic athletes wore functional fabrics and incorporated well-designed garments and delivered them with outstanding results The perfect answer.
2008 Olympic Games, we will redouble our efforts with Li Ning brand, using INVISTA's LYCRA? (Lycra?) Fiber and COOLMAX? Fabric, more systematic, professional, targeted clothing designed for our Olympic athletes, including the application of COOLMAX? Fabric ping-pong, shooting competition clothing and male athletes daily uniforms, including XtraLifeLYCRA? Gymnastics clothing with fiber, and innovative fabrics with natural extracts of microcapsule technology as a sportswear for women athletes, these fiber and fabric technologies allow athletes to work comfortably and easily, both during play and training sessions Action, maintain good condition, won the gold medal.
In addition to the production of collaboration, product technology research and development, design, etc., Li Ning and INVISTA have in-depth cooperation? If so, what is the form of cooperation?
A: INVISTA and Li Ning in fabric research and development have a lot of cooperation, for example:
A. INVISTA will hold a seminar and new material promotion seminar for fabrics designers and material developers specially for Li Ning Company. B. INVISTA will recommend the fiber varieties to be used according to different product functional requirements of Li-Ning Company Specifications; C. For new fibers or new fabrics, INVISTA will have a dedicated technical staff to Li Ning's partner fabrics factory to provide related fabric production-related applications and technical support.
INVISTA sportswear company in the development of LYCRA? (Lycra?) After the fiber, how to push a new technology products to the world's most influential brand products?
A: INVISTA is one of the largest integrated fiber and polymer companies in the world. INVISTA Costumes owns a number of products and brands that serve consumers' everyday wear, such as LYCRA? (Lycra?) Fiber brand, and COOLMAX? Fabric brands, our market research shows that these brands in the global textile industry and consumer enjoy a very high visibility and goodwill. We have created a marketing model that pulls upstream (fabrics and yarn factories) with the following tours (consumers and brands) and has long been committed to:
To understand the needs of consumers wearing clothing; based on the needs of consumers continue to carry out technological innovation; the use of large-scale fabric exhibition, to promote the latest technology fiber and fabric functions, and apparel factories and apparel brands recommended INVISTA fabric manufacturers ; The use of large media events to bring together leading brands of all types of apparel to promote the comfort, fit and sportiness of our products to consumers (eg LYCRA® brand) and wicking (eg COOLMAX ? Fabric brand) and other high-quality product features.
We have long-term and close cooperation with many excellent fashion brands in China. Our technological innovation is through them quickly and successfully to the market, and ultimately to serve the vast number of consumers.
Long-term all-round cooperation with Li Ning is an excellent example. Over the years, from Li Ning brand sports life products to the series of tennis football, Li Ning brand four years ago sponsored the 2004 Olympic Games China National Team gymnastics clothing LYCRA? (Lycra?) POWERZONE CONCEPT TO LEGEND THIS Olympics contains LYCRA for Gymnastics, Diving, Shooting and Table Tennis Teams. (Lycra?) Fiber and COOLMAX? Fabric competition clothing, the cooperation between the two companies successful and influential, both to serve the average consumer, but also contribute to athletics sports.
How does INVISTA improve its R & D capabilities and competitiveness at the material development level? A. INVISTA Sportswear has established itself as a leader in the industry and we are committed to maintaining this leadership position.
The research and development of our products are based on consumer needs and market trends. We have operations all over the world, and globally we have numerous laboratories dedicated to research in a variety of fields, some targeting the upstream product yarn itself and some for application areas. In fact, in order to meet the needs of the Chinese market, we have decided to establish a new R & D center in Shanghai.
What is the special meaning and expectation for this cooperation?
This time, the cooperation with Li-Ning brand will show the features of INVISTA more vividly. Our technology innovation will become more intentional through the perfect embodiment of Li-Ning apparel and the opportunity of 2008 Olympic Games in China. As the most outstanding sports brand in the country, we are extremely honored to cooperate with them. We are also very much admired for their active support of the national sports and for their support for the Olympic Games. We hope that the professional athletic fabrics and apparel developed by both parties will help Olympic athletes perform well and achieve the best results. And our partnership will continue to provide technical solutions that are not only for the Olympic athletes, but also for everyone to wear more comfortable, more beautiful, more high-performance sportswear.
Recently, Li Ning announced the Olympic Games for the Olympic gymnastics, diving, shooting and ping-pong and other projects using INVISTA professional sports fabric technology competition clothing, including XtraLifeLYCRA? Fiber, LYCRA using natural extraction of ingredients in microcapsules? (Lycra?) Fiber fabric and COOLMAX? Professional moisture perspiration fabrics.