Metaphor and design

-- Zhu Ningjia

Abstract This paper studies the characteristics of non-material society, discusses the influence of metaphor on people's emotions, and analyzes the relationship between metaphor and design and its influence on design.
Keywords metaphor; design; immaterial society; emotion


For a long time, people attracted by science and technology have gradually alienated the rhetoric of a kind of legacy from classical civilization—a kind of language that quoted all the sources of metaphor and used to impress the audience. Far from the modern human beings, they dealt with problems with a psychosomatic formula, pursued the will and emotional nature of piety, and endured pain. Under this kind of mind, mankind formed a complex expression model and produced a splendid surpassing the backward technology at the time. culture. Now a word popularized by the sociologists and critics of the American continent, it refers to a cultural situation that has undergone various changes. At the end of the 19th century, it began to influence the rules of the game of science, literature, and art. It was “postmodern "It is a suspicion of the narrative of science. It originated from the classical semantics of mankind. It hopes to use expression to fill the emotional gaps of modern people."

The coming society has three major characteristics:

First of all, basically "anthropology that does not belong to Newton (such as structuralism or system theory), it belongs to the pragmatics of linguistic particles" (Leotard: "Postmodern State");

The second is the loss of a sense of logic. Many of the contradictory and mutually contradictory phenomena are simultaneously presented as one of the features of this era. On the one hand, the degree of automation has increased, and at the same time, the design field is pursuing and raising a poetic value without purpose. What may happen in the future is that the traditional repeatability of popular and mass-produced products will give way to a perfect and high-intensity gesture-based 'body language'; this kind of motivational gesture can go back to ancient times through the long history. The emotional gestures of the source of mystery and poetry. Therefore, a gestural action can also be ritual like music, and that can produce harmonic musical instruments that are both ancient and possibly the most recent.” (Mqurizio Morgantini: "At the threshold of entry into the third millennium"); modern decision-makers use the logic of elemental generality and overall certainty to manage society. They have an inertial idea: "You should become operative and become communicable. Otherwise, it will disappear.” Both in social issues and scientific issues, it is required to optimize system performance, that is, to optimize efficiency. This creates a contradiction in the socio-economic field: it hopes to reduce labor (in order to reduce production costs) and hopes that labor will increase. (In order to reduce the burden on the unemployed population in society).

The third feature is the enormous impact of technological change and information hegemony on knowledge generation: if everything that constitutes knowledge cannot be translated, it will be abandoned. The new research direction will be translated into the translatability of potential outcomes into machine language. Sexual conditions. Knowledge is produced for sale, and it is consumed in order to add value in new production. Knowledge has the form of an information commodity that is indispensable for production capacity. Soon everyone will store information cheaply where it is needed and will have the ability to handle it independently. As a result, the ideology of "communication transparency" emerged with the commercialization of knowledge. The authority of the machine is replaced by the authority of knowledge, and mankind is faced with greater intellectual pressure. The convenience that information brings to people is at the cost of continuous digital translation. In an extremely rational mode of operation, how does the human emotional space be expressed? Our immediate presence is full of instant electronic images. On the one hand, it is a constantly changing and more visually pleasing design. On the other hand, post-modernism replaces the immutable characteristics of internationalism. We ignore what w.whitma calls "primitive soundness." Our space, advertising, and commercial entertainment along with gestures and facial expressions all turn into a weird, irregular, collective lack of sincerity and freshness.

Let us look again at the classical cultural atmosphere: the Egyptian Sphinx can be thought of as the head of a person who comes out from the body of a beast and represents the rising from the shackles of nature but not yet completely liberated. spirit. The Renaissance is “the soaring of spirit towards the highest human nature”. It is this art that makes only the physical things lively and gives it the form of expressing soul, emotion and spirit. The classical art system was materialized into architecture under the guidance of its powerful humanistic background and noble spirit. The sculptures of the Greek period were followed by more spiritual paintings. Later, they developed towards more elusive music, while the music let it lie closer to pure. Poetry of thinking. The starting point of everything is the pursuit of beauty and understanding of life. (This kind of understanding has continued to this day, but it has been degraded by more factors. We cannot help but ask whether all aspects of a civilized life really go hand in hand. Is it the art, the science, the goodness of the behavior, the truth and civilization of the soul? Is the pace of progress consistent? Have we really been more civilized than in the past?) In the Victorian period when beauty and sentiment were linked, architecture reflected a picture, with metaphors that made the arts come from the heart and sympathize with emotional orangutans. “In the Middle Ages, two aspects of human consciousness—the face of the objective world and the side of the inner world—were in a dreamy or half-dreamed state. They seemed to be covered in a sand towel across this layer. The reality and history seen in the shawl have the most peculiar colors.” In terms of artistic function, Greek images serve the narrative function; the Renaissance situation conveys the spatial structure; the landscape of China lies in poetry; the arts are adopted. Discover, make and match to express the nature of emotions. The beauty of metaphor spreads through art and mythology and hidden religions in the arts and becomes the basis for expression. Artists are the genius of expression, embodying all the greatness, triumph, and temptation of mankind. Michelanggelo, Raphael, Rubens, Rembrandt, Van Gogh, Cezanne..... They are all heroes of culture.

Our contemporary material culture and spiritual culture are rich, but our humanityt (humanitat) presents a painful and disturbing sight. It does not seem to move forward but backward. The pursuit of the senses of the times replaced the pursuit of faith - "God is dead." The sense of loss of purpose has made humans feel unprecedented loneliness in an unprecedented complex society. However, in the classical cultural heritage, we have a field of metaphor and a common market with various symbols and various concepts that span the boundaries of the times. Postmodernism is a metaphor for endorsers who are working hard to create warmth in modern non-material worlds. The people who created this culture are worthy of encouragement and appreciation because it is these sensitive and viable young people who have given modernity hope. People are always talking about “youth issues”. In fact, being a problematic child can make people get some kind of identity and look different. This is exactly what the young people are pursuing. Do not underestimate this kind of mind. Maybe he seems naive to catch up with the tide. But it is also this quality that makes young people exciting and gives them an unrestrained attitude to adapt to the ever-changing reality. Once they are aware of the seriousness of reality, they are better able to get rid of the indulging in the pursuit of fame and wealth than the elderly and turn their attention to the vitality. From the current dissatisfaction, we can see that they want to change the world's minds, and things begin with dissatisfaction, and expressions are often full of metaphors. For example, psychedelic rock music and Punk announced that they have “love is lacking”, and Neville Brody is a product of the Punk's message of dissatisfaction with the corruption of industrial society. In designing works, humans are regarded as indifferent plastic objects, and primitive tribal symbols are used to metaphorize the desire of humans to return to nature. Through rebellion, ritual paintings, clay sculptures, and terrifying shapes of two-color reproduction convey the inner feelings. With these aim-seeking emotions, we have seen a delightful aspect: Personality is replacing generalized facial expressions, and the infinitely rich life is truly replacing the previous expressions, postures, and clothing styles. The beauty of the senses and the beauty of the ideas are each seeking the right source of metaphor and gradually moving towards crossover. As Raymond Guidot puts it: "The cause of creating a personal inner world has a great future."

The reason why metaphor is not consciously associated with emotion is that its first source comes from the first experience in the family context. Our parents provide emotions in the way mother loves the father. Then there is the environment. It keeps us in contact with culture and produces certain empirical values. It produces self-evident communication. (What Japan calls "abdomimal communication"). It can be seen that metaphor is a deeper expression. , directly connected with the human heart. Therefore, it has also become the main method for the future "designed to arouse poetic." So far there have been many works with metaphorical meanings. Some people also called these design works as real works of art because it can cause people to think twice. The architect of the 19th century, Ledu, was probably the pioneer of "metaphoric style" and "expressionism". He pioneered the precedent of "talking architecture". His plan of the brothel symbolized the metaphor of male organs. The most iconic work can be said to be Corani's ecological metaphor, which makes people feel a strong life rhythm and arouse a noble emotional resonance. In fact, metaphor has always been contrary to the popular simplified culture. These simplified cultures give people easily digestible stimulants and lose cultural ambivalence. Metaphorically giving people space, especially the emotional space, has no limit. Into the emotional world of both parties. It is "a thing that cannot be learned from others, and it is also a sign of genius, because a good metaphor implies an intuition of similarities in dissimilarity." (The Book of Songs) Space, the Whole The relationship between “intuition-emotion” and the “intuitive-emotional” nature is gradually being attracted by metaphors to the lost, rejected, and uncredited traditions of the entire society. Such a feeling is an organic, consistent and consistent emotional deposit. The all-embracing “roots” sentiment arouses people's impulses of nostalgia and thoughts, as well as the trust of love. German romantics use the “empathy” concept to “metaphor” metaphors.

In the modern era, metaphors are working hard to create a domain where technology and humanity coexist and interdependent. The symbolic world of experimentalist visual designer Alessandro Bavari is full of legends, anecdotes, and metaphors. These metaphors stem from the legends of the Indo-European language system, the beautiful and transient nature, the possibility of regeneration, and the life after death. With metaphor, The soul will be retained by the work. We believe that new things in the information world will give more space to metaphors. Manhattan Transfer, a New York-based visual effects company, has this direction: "We try to create a work that touches all of our feelings, showing a vast space, a blend of people and machines, and the philosophy of today." The upcoming "super product" will be like Like jewelry, it comes from a mixture of material and non-material forces (spiritual power - metaphorical power). Our carpets, pens, and appliances will once again express super-functional features - something hidden between metaphor and technology.

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