Zhu Changling, Chairman of the Fifth Council of China Furniture Association The environment creates a dilemma in reading and continues to be the leader in the furniture industry Fourth, the furniture export tax rebate, the removal of furniture from the export processing trade restrictions category, is conducive to the furniture industry to adjust under difficult circumstances, hoping to give full support to labor-intensive industries. face private label Makeup lipstick ,bb cc cream ,air cushion,makeup foundation ect ,30 years experience guangzhou cosmetics factory supply ,OEM/ODM service is welcomed . face,Fat Burning Cream,Slimming Body Cream,Face Slimming Cream Athena(Guangzhou) Cosmetics Manufacturer Co., Ltd , http://www.ydgzathenaskincare.com
Beijingers joined the work in 1969. He worked in Beijing Guanghua Timber Factory, Beijing Furniture Company, China Interior Decoration Group Corporation and China Furniture Association . Has long been engaged in furniture technology management and furniture industry management. During the work of China Interior Decoration Supplies Corporation, he served as the director of the general manager's office, assistant to the general manager, and chief economist. Since 1999, he has served as deputy secretary general of the China Furniture Association. In November 2010, he was elected as the chairman of the fifth council of China Furniture Association .
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In the Cultural Revolution, when workers did not work, farmers did not farm, and students did not study, reading was the biggest pain in the hearts of the students who grew up at that time. However, the predicament of the times did not constrain Zhu Changling's confidence in studying. When he first joined the work, he encountered difficulties like all the newcomers who just entered the business, but by studying hard, the technical difficulties were quickly solved. At this point, he worked hard while studying. After many years of hard work from an adult high school to an adult university, he has been committed to the development of the furniture industry since he was promoted to an engineer, to a senior engineer, and to the president of today's furniture association. In this regard, he only used the phrase "not a twist, no bumps", and people admire the heartfelt feelings.
For more than 40 years since the 1960s, Zhu Changling has been engaged in furniture technology management and furniture industry management in the furniture industry. In the past 40 years, he has been adhering to the concept of “following the work†and will advance against himself as a goal. "To defeat yourself, in the face of confusion and difficulties, the determination to work hard, not discouraged, not give up, this is the biggest difficulty."
As the chairman of the China Furniture Association, Zhu Changling needs to face a lot of complicated problems to be solved. The pressure he faces is beyond the reach of ordinary people. However, his decompression method is the same as that of ordinary people. There is no extravagant pastime and no arrogance; Some only occasionally sneak in reading or taking a walk. This unsuccessful industry leader showed us his indifferent and delicate attitude towards life with a calm and introverted way of decompression.
When the reporter hopes to summarize his life experience in one sentence, he said: "On the road of life without twists and turns, under the cultivation of friends and leaders, the road to furniture has become the most fulfilling thing in my life. The effort has therefore become more meaningful."
Looking at the historical changes in the furniture industry, talking about "the exhibition that never ends"
For the historical changes in the furniture industry, Zhu Changling talked about the evolution of the “unending exhibitionâ€. Furniture is one of the earliest household items used by humans. From the perspective of the furniture industry after the founding of the People's Republic of China, in the early days of the founding of the People's Republic of China, furniture was still a luxury consumer product. People had few furniture categories, and the demand for furniture was very simple. Since the 1960s, furniture has evolved into a distribution. At that time, the government allocated wood, steel, glass and other materials to the local government, and developed through the unified delivery form; in the mid-1980s, the furniture fair began to prevail, and the furniture fair was now The prototype of the furniture city. At that time, the furniture fair was mainly attended by private and collective furniture companies. It was held two or three times a month in various gymnasiums or exhibition halls. Until the early 1990s, the furniture city was “the exhibition that never endedâ€. The model continues to evolve.
After 30 years of reform and opening up, the furniture industry has experienced rapid development, and consumers have made many changes to the demand for furniture. So far, the “unending exhibition†has been developed by private enterprises. Although China is a big country in furniture production, a big exporting country and a big consumer country, the industry prospects are very good. However, due to the large size of the furniture industry and the uneven quality of enterprises, enterprises need to make more adjustments in the future development direction. Change.
The buyer's market dominates the industry trend and exports first to the international stage
On how to analyze the status quo of the furniture market, Zhu Changling said: "The current furniture market has two major characteristics: supply exceeds demand, the market becomes the buyer's market; Chinese furniture has become the largest exporter." In order to meet the market's products and personalized custom services that are derived from a large number of different styles, the company is now a buyer's market as a whole, and companies are particularly passive. Fortunately, the large amount of production equipment introduced in China can guarantee strong production capacity and make China the world's largest country in furniture export.
Zhu Changling believes that there are four difficulties in the current Chinese furniture export:
First, in recent years, export orders have decreased and exports have experienced negative growth.
Second, the main market for furniture exports in China is developed countries in the West. The United States is an important consumer of furniture in China. Various barriers in the United States and Western countries have hindered the export of Chinese furniture.
Third, furniture enterprises are facing a difficult situation, furniture export growth rate is falling, domestic furniture export enterprises are adjusting their production and operation, taking measures to reduce costs, research and develop new products and open up new markets, and the market competition is fierce.
“Enterprises need to keep in mind the design, management, and craftsmanship, all of which serve the quality of products. More efforts in management can catch up with the international level.†Nowadays, the products of China's furniture in the general consumer field have reached the world level, but the high-end The products in the field are relatively weak on the international stage, and the gap in the high-end field of the international market will become the new goal of the future development of the furniture industry.
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