On the 5th, Kappa China and Beijing Piklan Dili Co., Ltd. held a brand contract and a new product launch conference in Beijing to jointly launch the Kappa Kids children's wear brand, which marks Kappa's official entry into the Chinese children's wear market. Kappa Kids will land in Beijing in September For the Chinese children's wear market, Chen Yihong, Chairman and CEO of China Dongxiang Group, said that after joining Parkland, both parties will maximize their respective resources and strength to operate their business. "As an important part of the Kappa brand strategy, Kappa Kids brand development Road will be worth looking forward to by leaps and bounds. " Luo Jianfan, president of Beijing Piklan Dili Co., Ltd., told the reporter that the cooperation between the two parties will start with the establishment of a joint venture of Kappa Kids brands. Both parties jointly planned to set up a joint venture company with "several tens of millions of yuan" in which Kappa is responsible for brand authorization , While Beijing Kelankei side is responsible for the design, distribution, marketing and other brands of all business operations. For Kappa Kids children's clothing brand positioning and pricing, Luo Jian-Fan pointed out that Kappa Kids positioning high-end fashion children's clothing market, the price will be higher than the current sales of Parkland brand children's clothing 20% -40% higher. For this year's shop now, Luo Jianfan said that in brand building and cautious market considerations, this year Kappa Kids shop goal "will be less than 100." At the ensuing franchisee conference, the reporter learned that, Kappa Kids plans to officially listed in September this year, the pre-existing will be Beijing and Shanghai to promote the two places, "We plan to open 8 new stores in Beijing this year." The head of its brand franchise department pointed out that in the next five years, it is estimated that Kappa Kids will be in a period of rapid growth in the first three years and will be in a period of steady and rapid growth in the forth and five years. "Kappa Kids expects sales of 400 million yuan in the fifth year, the number of stores reached 700". Children's clothing market has a scale of 1000 billion According to statistics from the National Bureau of Statistics, the number of children aged 0 to 16 in China is as high as 380 million at present. The children's consumption industry is one of the industries with the most potential and investment value. It is estimated that it will reach 2 trillion yuan by 2015, while the market size of 100 billion yuan owned by the children's clothing industry in the next five years will increase. Amazing speed, the adult clothing market demand for children's clothing will be even greater. Therefore, Kappa China and Parkland introduced Kappa Kids children's clothing strategic intent is obvious. It is reported that at present, China's children's wear market is still in its infancy, the current industry is broadly divided into four categories: Adidas, Nike and other earlier run the kids series of the United Nations Corps; "Parkland", " water boy ", " Pig Banner " And other domestic and international children's clothing professional corps; the domestic seven wolves , Bosideng and other clothing Corps; international luxury big Burberry, Gucci , Dior , Armani Junior children's wear and other luxury brand Corps. Market performance needs China's final test The reporter also found that the release of Kappa Kids children's clothing continued Kappa adult colorful bright colors, as well as bright, stylish, dynamic and lively European style. In this regard, the industry pointed out that this will be Kappa Parker Pijia together to open the children's clothing market a breakthrough, is also an important symbol of Kappa Kids brand different from other children's clothing brands. The person also believes that the strategic cooperation with Kappa China will greatly enhance the fashion design strength of Kappa Kids children's clothing, Parkland Emperor 18 years of children's wear promotion capabilities will ensure that Kappa Kids in the children's clothing industry operations; but both the brand operation ability, channel resources and Channel expansion capabilities and Kappa Kids's performance in the Chinese market will also be the final test of China's consumer market. X-Type Tripod Screen,Portable Projector,Outdoor Projector Screen,Portable Projector Screen Tripo Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxing.net