Designers and building materials dealers cut the chaos of marriage

Recently, tile brands such as Tedi, Bode, and Ou Shennuo should be “great rebates” and become the darling of many media spotlights. They have become the focus of many decoration owners. Total price of 170,000 yuan specially ceramic tile products to give designers the rebate of 10 million yuan, accounting for 58% of turnover. The owners reported to the relevant departments, and the brands such as Bode Tiles and Ou Shennuo Tiles were involved. A "brick" stirred up a thousand waves, and the entire home industry was under earthquake.

Designers and building materials dealers cut the chaos of marriage

The design industry is a high-end field. In the concept of ordinary people, it is a less-stained, purely industry. The designer is also respected for his spiritual pleasure and beauty through the creation of spiritual spirit. Behind this enviable industry can't escape the inextricable link with the building materials industry. This layer of contact has always been blurred in the consciousness of the industry and even some ordinary people, and it is forbearing. The industry generally believes that ceramic products have a rebate of 5%-10%, and ceramics are slightly higher, between 10% and 15%. Wallpapers come back at 15% to 20%.

Nowadays, because of the huge rebate of 58% of the turnover of Special, Bode and Ou Shennuo, the back of the designer "Moon" is re-exposed. The marriage between the designer and the building materials merchants has been reconsidered and the marriage has once again explored the limits of the people.

Designers have long been a marketing channel for building materials manufacturers, and building materials manufacturers use products in design cases to guide owners to consume. And some building materials dealers even give designers low prices, as long as they do not invoice, designers can increase their own prices according to the owner's consumption power. More designers and building materials dealers play double-shoulders in front of the owners. It is obvious that they are fighting for discounts for the owners. In fact, they are dark with Chen Jian, the building materials manufacturer, and they are not negotiating for consumers.

Not all designers can't keep their reputation. For example, many well-known big-name architectural interior designers at home and abroad have a good reputation in the industry. However, because the designer's design must use different brands of building materials, the objective relationship with the building materials does make the designer arguing. Not to mention the saying: often walking on the river can not wet shoes. Nowadays, there are endless consumers who report building materials manufacturers to the designer for a high kickback event. How can they also reclaim the designer's reputation?

Investing in "brick" asks for directions: the status quo of the designer's existence - the survival of the crack

Chinese interior designers lack a foundation, and China lacks traditional aesthetic education; the Chinese design industry has developed for decades, industry rules, industry ethics, and industry sentiment has not been precipitated for a long time.

The development of China's leaps and bounds, the expansion of urbanization, and the promotion of the interior design industry. The demand for interior designers has surged. The designer's threshold is lowered, and the last crash course is an interior designer. Lack of industry standards.

The design industry lacks social attention, design results are not respected, and more decorative companies introduce free design; designer salary composition makes designers have to become a marketing channel for building materials. Home improvement companies should evaluate designers rather than production.

Lack of industry standards. As a home improvement association, there is no standard for the designers, standards and norms, so that the designers can have an assessment; on the other hand, as a national policy and regulation, it is necessary to establish standards for enterprises and individuals engaged in the home improvement industry. Norms and systems. The designer has no warnings and is equal to connivance.

The value of design, the value of the designer = product added value

"In fact, looking at the international market, this kind of game is relatively mature. In China, this game rule is not mature enough. However, as a material supplier, standards should be established to make the cost transparent, so as to avoid the unreasonable price. ”

How to make the unspoken rules become clear rules? There are many brands in the building materials market and there are many categories. As a designer, you should know more about brands and products, understand the brand's reputation, and understand the texture and style of the products. Take the time and energy to help the owner to purchase quality and affordable products through professional knowledge. There is a designer's professional and time cost in the middle.

Foreign countries are the industry associations in the management of the gold, there is a benign system of rebates, there are 20% of the standard for designers; even consumers can buy fees for designers, this is the rules, is the designer time And professional respect and recognition. In China, many designers are playing this game, but because of the management and standards of the relevant departments, they are driven by interests, profiteering, lack of basic quality, and become a hidden rule.

Recently, the ceramic tile brands such as Tedi, Bode, and Ou Shennuo should be “huge rebates” to let the relevant departments in the home industry think about the designer's industry standards; let the building materials and building materials companies in the home industry use the designer channels carefully, and most of them to enhance the brand. And the value of the product itself; let consumers rationally treat the decoration consumption, and rationally look at the designer's work value.

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