Open the Chinese whole cabinet market in the name of “style”

“The decoration is not good, the kitchen is the representative” has long been a buzzword in the home improvement market, and the weight of the kitchen in the entire residential decoration is becoming more and more important. The overall cabinet, which is beautiful, simple and practical, has been welcomed by many consumers. After experiencing the frenzy of the early stages of product development, the market is gradually calming down. Although kitchen appliances companies have launched their own whole cabinet products, the overall cabinet market has entered the embarrassing situation of “satisfaction”.

In this context, based on the basis of style unification, cabinet companies proposed to build a perfect overall cabinet system, using health technology to explore the core value of the whole cabinet. From stylistic to healthy, cabinet companies have explored the value of the overall cabinet upgrade.

Open the Chinese whole cabinet market in the name of “style”

In the new century, the kitchen of the Chinese people has changed dramatically. From built-in kitchens, balcony kitchens, to large kitchens to open kitchens... the kitchen has become a place to reflect the warmth and class of the family. With the emphasis on kitchen decoration, the combination of kitchen appliances and cabinets has become the bud of China's overall cabinets.

Under the trend of home-style stylization, the integration of kitchen appliances has made it possible to unify the kitchen style. In the early days of the market, the brands led by cabinet companies, Fangtai and Siemens were based on embedded stylized solutions, which completed the integration of kitchen appliances and cabinets to create the contours of China's overall cabinets. The style design and fashion performance on the embedded basis have become an important driving force for the overall cabinet decoration.

With the popularity of the overall cabinet concept, many companies have begun to squeeze into the industry for gold. Although these companies promote in the name of the whole cabinet, but in the eyes of consumers, it is a simple product portfolio, even patchwork, lack of overall design, coupled with the performance and quality of related products is very uneven, therefore, consumption Those who are more willing to split the purchase of products, the overall cabinet market development is blocked.

Industry experts pointed out that the overall cabinet is very different from traditional single-sale cabinets and kitchen appliances. In the product category, companies need to provide relatively complete kitchen appliances; in product design, designers must put cabinets, kitchen utensils and various Kitchen appliances are reasonably arranged according to their shape, size and use requirements, and they are ingeniously matched to realize the integration of kitchen appliances.

Seven health protection, cabinet enterprises upgrade the core value of the whole cabinet

Cabinet companies that have worked hard for many years in the kitchen and bathroom market have their own unique understanding of the whole cabinet. Cabinet companies believe that the overall cabinet must first have a grade, to reflect the exquisite requirements of high-end consumer groups on product quality and performance; secondly, the overall cabinet should conform to the style of home decoration to meet the different aesthetic needs of consumers; third, for a Chinese family The overall cabinet should contain seven products, namely range hoods, gas cookers, sterilizers, microwave ovens, electric ovens, steam ovens and water purifiers.

From environmental health to cooking and health, to a healthy diet, cabinet companies build a healthy home kitchen system. Carrying the designer's grasp of the deep-seated needs of consumers, the kitchen seven treasures make the kitchen life return to the simple and pure nature of nature, so that the whole family can enjoy a healthy home life. From styleism to healthism, the cabinet company's kitchen seven treasures break the industry barrier, and the dual standard of “style + health” has become the new concept of the whole cabinet. The industry believes that product appeals that meet the core interests of consumers will certainly drive a new round of growth in the overall cabinet industry.

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