How to design a commercial bag product that is most outstanding and reasonable

Business bag is different from the general concept of packaging, has a strong liquidity, as a mobile "propaganda", has become an effective means for companies to promote themselves.

Classification of commercial bags

According to different uses, commercial bags can be divided into commemorative, advertising, special-purpose, gift-type several.
Commemorative commercial bags are the most common at exhibitions and special events. These bags can not only reflect the organizers, but also better publicity for exhibitors. Advertising commercial bags are made by the manufacturers themselves, highlighting the manufacturer's logo, name, advertising language, etc., and accompanied by vivid colors. This kind of business bag is used in conjunction with product distribution, or delivered to people through exhibitions, press conferences, and other forms. It is also a commonly used method. The special-purpose business bag is universal, for example, the bags printed by major shopping malls are designed to show only the signs, names, addresses, and telephones of the shopping malls. The various types of products used in shopping malls can make the reputation of the shopping mall more in-depth. . Some publishing units also have similar bags, mostly appearing in book fairs, new books, and other occasions. With the rapid development of discretion in the gift industry, there are various gift papers and gift bags on the market, and paper gift business bags with different specifications have met the market demand, facilitated people’s lives, and played a role in conveying sentiments. .

Bags for business performance method The design of the business bag is a flat design, the image performance is not only flat, concrete deformation. Semi-abstract, abstract, etc., a variety of graphic expressions, a composition of multiple ideas, a variety of creative applications. No matter what kind of performance techniques are used, it must eventually reach publicity. Establish the purpose of corporate and product image.

1. The application of the form of painting in the form of painting is most common in the design of business bags, whether it is painting, freehand drawing, or watercolor. Crayon drawing. Spray paintings, stick figures, comics, etc., can all represent the role and style of business bags. Painting form expression technique applies to department stores. Food stores, clothing stores, exhibitions, etc. The business bag designed using this method of expression not only has a prominent theme, but also has vivid colors and rich taste and meaning.

2. Photographic expression techniques The use of photography works to design business bags is both simple and effective. Photographs can be single-framed or multiple collages; they can be advertising photography, movie stills, or stars. The photographic form of expression applies to department stores, advertising companies, gift shops, clothing stores and other occasions.

3. Calligraphy Form Manipulation The use of text is an important form of business bag design. The placement of the font, the change of the font, the contrast of the font color and the background color are all particularly important, even if the simple monochrome design is no exception. Calligraphy style expression is a seemingly simple design technique, but it is not easy to obtain superior design results, because to make the monotonous texts look simple and lively and fresh, they cannot be separated from each other. The designer's unique ideas and color applications.

4. This is a direct expression method for propagating the image of each industrial and commercial enterprise. The design of the business bag, especially the design of the bag in the form of a logo, can have only one logo, and can also design multiple logos in a repeated manner, or arrange the logos as regular shading, or change the logo color, and use different textures. Pattern. We must strive for harmony in the matching of colors, and strive to be outstanding in unity.

5. Patterns of expression methods Use of color, color segmentation and flower design such as figurative or abstract design business bag, not only full of new ideas and sense of the times, or a personality with the performance techniques. Patterns of expression can also be applied to department stores, exhibitions, art galleries, and other occasions. Design should be complementary to the color, contrast relationship and the proportion of division, the pattern should be concise, the text placement should be decent.

Business bag design points before printing When designing a business bag, not only must consider the ideological, authenticity, and artistic quality of the advertising performance, but also take into account the characteristics of the printing process, thereby improving the advertising performance. Business bag design should pay attention to the following issues before printing.

1. If the number of papers does not match the number of design drafts, it will also result in waste of paper. Therefore, the designer is best equipped with a sheet of paper to open at hand, for reference.

2. Types of Papers When designing commercial bags, care should be taken to properly select the type of paper. For example, a commercial printed bag with color printing can use single-sided coated paper, and the amount of paper can be reduced. In addition, clever use of different textures on the surface of the paper, according to the design of the content of the different choice of cloth paper, egg paper, glossy paper, etc., in order to achieve better design and promotional effect. Many commercial bags are used outdoors. In addition to the selection of durable, high-quality paper, printing also requires the use of high quality inks that are not easily discolored.

3. Image Processing Prepare a plate-making picture in which the size of the design manuscript should be enlarged or reduced in proportion to the size of the original. According to design needs, unnecessary content in the picture is cropped or hollowed out.

4. Color design Designers should have a printed chromatogram on hand for use when selecting colors. Yellow and magenta should be used for design colors. The combination of green and black colors will reduce the use of spot colors to avoid increasing costs. In the design should also avoid using a large area of ​​dark colors to do the background color.

5. Text Design Avoid the use of italics and overly subtle text when designing text. Counterfeit self-words should not be used for fonts with smaller font size: the font size of bold fonts should not be too small. In addition, the text on the light background should not be designed to be anti-white, and the text color on the dark background should not be too dark.

6. The matching with the postpress processing should also consider the post-press processing requirements when designing the commercial bag. If the surface of the commercial bag is to be covered, the design should avoid the use of a large area of ​​dark colors to avoid the coating. Bubbles generated during the process are too obvious, affecting the beauty of the business bag.